Open innovation has been widely implemented in small and medium enterprises (SMEs) with the aim of influencing business promotion, value gain, and economic empowerment. However, little is known about the processes used to implement open innovation in SMEs and the associated challenges and benefits. SMEs and Open Innovation: Global Cases and Initiatives unites knowledge on how SMEs can apply open innovation strategies to development by incorporating academic, entrepreneurial, institutional, research, and empirical cases. This book discusses diverse policy, economic, and cultural issues, including numerous opportunities and challenges surrounding open innovation strategies; studies relevant risks and risk management; analyzes SMEs evolution pattern on adopting open innovation strategies through available measurable criteria; and assists practitioners in designing action plans to empower SMEs.

The concept of open innovation (OI) has become a very popular topic during the last decade, with increasing number of SMEs embracing OI practices to gain competitive advantage. This edited volume is a timely opportunity to gather research on OI in SMEs, to investigate how OI is managed and implemented to determine the peculiarities compared to OI management in large companies, and to specify the consequences for future OI research.The book offers insights into the following topics: The state of the art on open innovation in SMEs; adopting open innovation in SMEs; interorganizational networks and innovation ecosystems; sectoral patterns of open innovation in SMEs; and measuring, evaluating and stimulating open innovation in SMEs.

The concept of open innovation (OI) has become a very popular topic during the last decade, with an increasing number of small- and medium-sized enterprises (SMEs) embracing OI practices to gain competitive advantage. With the majority of publications focusing on large firms, open innovation in SMEs has received scant attention from both scholars and practitioners. This book seeks to correct this imbalance by providing an in-depth study for both business managers and graduate-level students. Using rich, in-depth case studies from successful companies, it examines different approaches to managing OI in order to develop practical guidelines for implementation. It also highlights important differences between OI strategies in SMEs and large companies. Its findings will be of use to those studying or working in innovation management, open innovation, small business management and entrepreneurship.

As technology continues to be a ubiquitous force that propels businesses to success, it is imperative that updated studies are continuously undertaken to ensure that the most efficient tools and techniques are being utilized. In the current business environment, organizations that can improve their agility and business intelligence are able to become much more resilient and viable competitors in the global economy. Achieving Organizational Agility, Intelligence, and Resilience Through Information Systems is a critical reference book that provides the latest empirical studies, conceptual research, and methodologies that enable organizations to enhance and improve their agility, competitiveness, and sustainability in order to position them for paramount success in today’s economy. Covering topics that include knowledge management, human development, and sustainable development, this book is ideal for managers, executives, entrepreneurs, IT specialists and consultants, academicians, researchers, and students.

Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, underlying mechanisms how companies can be successful open innovators have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way. This book provides a thorough examination of research conducted to date on open innovation, as well as a comprehensive overview of what will be the most important, most promising and most relevant research topics in this area during the next decade. "Open Innovation: Researching a new paradigm" (OUP 2006) was the first initiative to bring open innovation closer to the academic community. Open innovation research has since then been growing in an exponential way and research has evolved in different and unexpected directions. As the research field is growing, it becomes increasingly difficult for young (and even experienced scholars) to keep an overview of the most important trends in open innovation research, of the research topics that are most promising for the coming years, and of the most interesting management challenges that are emerging in organizations practicing open innovation. In the spirit of an open approach to innovation, the editors have engaged other scholars and practitioners to contribute some of their interesting insights in this book.Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, mechanisms underlying how companies can be successful "open innovators" have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way.

The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researchers, scholars, professionals and postgraduate students. They address a range of disciplines that encompass each of the main themes. Using basic and applied research findings together with case studies they provide valuable information on current research trends in business management, international business, marketing, economics, finance, Islamic finance and economics, and entrepreneurship.

Innovation is occurring at a rapid pace in digital work and demands increasing attention from academic scholars. In line with this demand, this book aims to provide an overview of recent advances in studies of innovation and technology in the digital space. The book addresses the cultural elements influencing the diffusion and adoption of digital technologies, the pervasive role of social media, the organizational challenges of digital transformations, and finally specific emerging technologies such as artificial intelligence and distributed ledger technology. The plurality of views offered makes this book particularly relevant to practitioners, academics, and policymakers, and provides an up-to-date view of the latest developments in Information Systems. It gathers a selection of the best papers (double-blind peer-reviewed) presented at the annual conference of the Italian AIS Chapter in October 2020 in Pescara, Italy.

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.

As information is increasingly gathered online, the issues surrounding the usefulness, organization and interaction with electronic collection have grown in number and scope. E-Portfolios and Global Diffusion: Solutions for Collaborative Education addresses the emerging requirements, concerns and applications for e-portfolios. Through innovative chapters on real-world business uses, educational experiences, ideal design, this book fills an important gap in current literature concerning Web 2.0 applications. The theoretical debate surrounding e-portfolios is also presented along with international viewpoints, providing an important contribution to the global discussion of representing knowledge in the 21st century.

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.