"A special feature of the book is its development of the theoretical argument by sustained reference to two historical examples: the medicinal herb business of a Shaker village in the 1850s and contemporary day trading on the Nasdaq market. First focusing on the relative simplicity of Shaker life to illuminate basic ontological characteristics of the social site, Schatzki then uses the sharp contrast with the complex and dynamic practice of day trading to reveal what makes this approach useful as a general account of social existence.

How data science and the analysis of networks help us solve the puzzle of unintended consequences. Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences—offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of “collective effervescence”) and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread “like wildfire.” She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications—and how data science and evidence-based research embolden critical thinking in a world that is constantly changing.

The Nexus of Practices: connections, constellations, practitioners brings leading theorists of practice together to provide a fresh set of theoretical impulses for the surge of practice-focused studies currently sweeping across the social disciplines. The book addresses key issues facing practice theory, expands practice theory’s conceptual repertoire, and explores new empirical terrain. With each intellectual move, it generates further opportunities for social research. More specifically, the book’s chapters offer new approaches to analysing connections within the nexus of practices, to exploring the dynamics and implications of the constellations that practices form, and to understanding people as practitioners that carry on practices. Topics examined include social change, language, power, affect, reflection, large social phenomena, and connectivity over time and space. Contributors thereby counter claims that practice theory cannot handle large phenomena and that it ignores people. The contributions also develop practice theoretical ideas in dialogue with other forms of social theory and in ways illustrated and informed by empirical cases and examples. The Nexus of Practices will quickly become an important point of reference for future practice-focused research in the social sciences.

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

Fast paced, quick to read, impossible to put down, this book is a complete plan for social engagement on the web. You've heard plenty of social media success stories. You know your WordPress site inside and out, but you want help. Stop right now and pick up a copy of this book.

This book explores how the Internet is connected to the global crisis of liberal democracy. Today, self-promotion is at the heart of many human relationships. The selfie is not just a social media gesture people love to hate. It is also a symbol of social reality in the age of the Internet. Through social media people have new ways of rating and judging themselves and one another, via metrics such as likes, shares, followers and friends. There are new thirsts for authenticity, outlets for verbal aggression, and social problems. Social media culture and neoliberalism dovetail and amplify one another, feeding social estrangement. With neoliberalism, psychosocial wounds are agitated and authoritarianism is provoked. Yet this new sociality also inspires resistance and political mobilisation. Illustrating ideas and trends with examples from news and popular culture, the book outlines and applies theories from Debord, Foucault, Fromm, Goffman, and Giddens, among others. Topics covered include the global history of communication technologies, personal branding, echo chamber effects, alienation and fear of abnormality. Information technologies provide channels for public engagement where extreme ideas reach farther and faster than ever before, and political differences are widened and inflamed. They also provide new opportunities for protest and resistance.

Get All The Support And Guidance You Need To Be A Success At Social Site Games! Is the fact that you would like to be a success at social site games but just don't know how making your life difficult... maybe even miserable? First, you are NOT alone! It may seem like it sometimes, but not knowing how to get started with social site games is far more common than you’d think. Your lack of knowledge in this area may not be your fault, but that doesn’t mean that you shouldn’t -- or can’t -- do anything to find out everything you need to know to finally be a success! So today -- in the next FEW MINUTES, in fact -- we’re going to help you GET ON TRACK, and learn how you can quickly and easily get your social site games under control... for GOOD! With this product, and it’s great information on simulation games it will walk you, step by step, through the exact process we developed to help people get all the info they need to be a success. In This Book, You Will Learn: Social Site Gaming on Your Phone Basics How to Use the Application Launcher Facebook Farmville Facebook Words with Friends Social City

Ruby on Rails is fast displacing PHP, ASP, and J2EE as the development framework of choice for discriminating programmers, thanks to its elegant design and emphasis on practical results. RailsSpace teaches you to build large-scale projects with Rails by developing a real-world application: a social networking website like MySpace, Facebook, or Friendster. Inside, the authors walk you step by step from the creation of the site's virtually static front page, through user registration and authentication, and into a highly dynamic site, complete with user profiles, image upload, email, blogs, full-text and geographical search, and a friendship request system. In the process, you learn how Rails helps you control code complexity with the model-view-controller (MVC) architecture, abstraction layers, automated testing, and code refactoring, allowing you to scale up to a large project even with a small number of developers. This essential introduction to Rails provides A tutorial approach that allows you to experience Rails as it is actually used A solid foundation for creating any login-based website in Rails Coverage of newer and more advanced Rails features, such as form generators, REST, and Ajax (including RJS) A thorough and integrated introduction to automated testing The book's companion website provides the application source code, a blog with follow-up articles, narrated screencasts, and a working version of the RailSpace social network.

Inspired by Heidegger's concept of the clearing of being, and by Wittgenstein's ideas on human practice, Theodore Schatzki offers a novel approach to understanding the constitution and transformation of social life. Key to the account he develops here is the context in which social life unfolds-the "site of the social"--As a contingent and constantly metamorphosing mesh of practices and material orders. Schatzki's analysis reveals the advantages of this site ontology over the traditional individualist, holistic, and structuralist accounts that have dominated social theory since the mid-nineteenth century. A special feature of the book is its development of the theoretical argument by sustained reference to two historical examples: the medicinal herb business of a Shaker village in the 1850s and contemporary day trading on the Nasdaq market. First focusing on the relative simplicity of Shaker life to illuminate basic ontological characteristics of the social site, Schatzki then uses the sharp contrast with the complex and dynamic practice of day trading to reveal what makes this approach useful as a general account of social existence. Along the way he provides new insights into many major issues in social theory, including the nature of social order, the significance of agency, the distinction between society and nature, the forms of social change, and how the social present affects its future.