Contributors include Roland Barthes, Michel de Certeau, Jacques Derrida, Edmundo Desnoes, Umberto Eco, Michel Foucault, Julia Kristeva, Jacques Lacan, Thomas A. Sebeok, and others.

DIVTheorizes the cultural reactions--particularly those within the world of the visual arts, literature, and social science--to the oppression of dictatorship./div

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics before leading into the book's 76 sections of key semiotic concepts. Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, actively engage in creative thinking. A fascinating read, this book provides practical examples of how meaning is made in contemporary culture.

Signs of Life in the USA works in the classroom because students love to talk and write about popular culture. Signs of Life teaches students to read and write critically about pop culture by providing them with a conceptual framework known as semiotics, a field of study developed specifically for the interpretation of culture and its signs. Signs of Life, written by a prominent semiotician and an experienced writing instructor, has been extensively updated to account for the rapid evolution of contemporary trends and student interests. It features insightful themes with provocative and current reading selections that ask students to think analytically about America's popular culture with questions such as: How has niche advertising impacted minorities? How has have television and the Internet shaped our current political climate? Signs of Life provides students with the academic language necessary to analyze the significance of our shared cultural experiences.

Arthur Asa Berger is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects.

The book highlights how the signs of fashion showcase stories, hybridations, forms of feeling, from the classics of fashion in cinema, to fashion as cultural tradition in the global world, to digital media. Based on a strong socio-semiotic method (Barthes, The Language of Fashion is the main reference), the book crosses some of the main aspects of the contemporary culture of the clothed body: from time and space, to gender, to fashion as cultural translation, to the narratives included in the media convergence of our age. According to Jurji Lotman, fashion introduces the dynamic principle into seemingly inert spheres of the everyday. Fashion’s unexpected function of overturning received meaning is conveyed through its collocation within the dynamic storehouse of what Lotman calls the “sphere of the unpredictable.” In this horizon, the concept of fashion as a worldly system of sense (Benjamin) generates different “worlds” through its signs.

With contributions by: Laurie Anderson Stanley Aronowitz Gretchen Bender Gary Chapman James Der Derian Timothy Druckrey Billy Kl�ver Les Levidow R.C. Lewontin Joan H. Marks Margaret Morse Simon Penny Kevin Robins Avital Ronell Tricia Rose Andrew Ross Elaine Scarry Herbert I. Schiller Wolfgang Schirmacher Paula A. Treichler Langdon Winner Kathleen Woodward Discussions in Contemporary Culture is an award-winning series co-published with the Dia Center for the Arts in New York City. These volumes offer rich and timely discourses on a broad range of cultural issues and critical theory. The collection covers topics from urban planning to popular culture and literature, and continually attracts a wide and dedicated readership.