Shakespeare in mass media - particularly film, video, and television - is arguably the hottest, fastest growing research agenda in Shakespeare studies. Shakespeare after Mass Media provides students and scholars with the most comprehensive resource available on the market for studying the pop cultural afterlife of The Bard. From marketing to electronic Shakespeare, comics to romance novels, Star Trek to Branagh, radio and popular music to Bartlett's Quotations , the volume explores the contemporary cultural significance of Shakespeare in an unprecedently broad array of mass media contexts. With theoretical sophistication and accessible writing, it will be the ideal text for courses on Shakespeare and mass media.

Shakespeare in mass media - particularly film, video, and television - is arguably the hottest, fastest growing research agenda in Shakespeare studies. Shakespeare after Mass Media provides students and scholars with the most comprehensive resource available on the market for studying the pop cultural afterlife of The Bard. From marketing to electronic Shakespeare, comics to romance novels, Star Trek to Branagh, radio and popular music to Bartlett's Quotations , the volume explores the contemporary cultural significance of Shakespeare in an unprecedently broad array of mass media contexts. With theoretical sophistication and accessible writing, it will be the ideal text for courses on Shakespeare and mass media.

The past several years have witnessed a group of experiments in 'staging' Shakespeare on film. This book introduces and applies the analytic techniques and language that are required to make sense of this wave. It maps a vocabulary for interpreting Shakespeare film; addresses script-to-screen questions about authority and performativity; and more.

Shakespeare is the most frequently quoted English author of all time. Quotations appear everywhere, from the epigraphs of novels to the mottoes on coffee cups. But Shakespeare was also a frequent quoter himself - of classical and contemporary literature, of the Bible, of snatches of popular songs and proverbs. This volume brings together an international team of scholars to trace the rich history of quotation from Shakespeare's own lifetime to the present day. Exploring a wide range of media, including Romantic poetry, theatre criticism, novels by Jane Austen, Thomas Hardy and Ian McEwan, political oratory, propaganda, advertising, drama, film and digital technology, the chapters draw fresh connections between Shakespeare's own practices of creative reworking and the quotation of his work in new and traditional forms. Richly illustrated and featuring an Afterword by Margreta de Grazia, the collection tells a new story of the making and remaking of Shakespeare's plays and poems.

Contributors from a wide variety of backgrounds debate how and why Shakespeare has been used and reinvented in contemporary Asia.

Michael Anderegg investigates how Shakespeare films constitute an exciting & ever-changing film genre. He looks closely at films by Olivier, Welles, & Branagh, as well as postmodern Shakespeares & multiple adaptations over the years of 'Romeo and Juliet'.

Contains forty original essays.

The video-sharing platform YouTube signals exciting opportunities and challenges for Shakespeare studies. As patron, distributor and archive, YouTube occasions new forms of user-generated Shakespeares, yet a reduced Bard too, subject to the distractions of the contemporary networked mediascape. This book identifies the genres of YouTube Shakespeare, interpreting them through theories of remediation and media convergence and as indices of Shakespeare's shifting cultural meanings. Exploring the intersection of YouTube's participatory culture – its invitation to 'Broadcast Yourself' – with its corporate logic, the book argues that YouTube Shakespeare is a site of productive tension between new forms of self-expression and the homogenizing effects of mass culture. Stephen O'Neill unfolds the range of YouTube's Bardic productions to elaborate on their potential as teaching and learning resources. The book importantly argues for a critical media literacy, one that attends to identity constructions and to the politics of race and gender as they emerge through Shakespeare's new media forms. Shakespeare and YouTube will be of interest to students and scholars of Shakespearean drama, poetry and adaptations, as well as to new media studies.

Combining three key essays from the earlier collection with exciting new work from leading contributors, this text offers sixteen fascinating essays. It is quite simply a must-read for any student of Shakespeare, film or cultural studies.

The first book to investigate Jane Austen's popular significance today, Everybody's Jane considers why Austen matters to amateur readers, how they make use of her novels, what they gain from visiting places associated with her, and why they create works of fiction and nonfiction inspired by her novels and life.The voices of everyday readers emerge from both published and unpublished sources, including interviews conducted with literary tourists and archival research into the founding of the Jane Austen Society of North America and the exceptional Austen collection of Alberta Hirshheimer Burke of Baltimore.Additional topics include new Austen portraits; portrayals of Austen, and of Austen fans, in film and fiction; and hybrid works that infuse Austen's writings with horror, erotica, or explicit Christianity.Everybody's Jane will appeal to all those who care about Austen and will change how we think about the importance of literature and reading today.