This is a practical guide for those in IT service management who have to create and develop efficient service request catalogues for consumer and business services. In order to have smooth online transactions, the service request catalogue is critical. The author defines the service request catalogue and goes onto to show how to optimally design and create a successful customer experience.

“Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.” ---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University "With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing." --Christian Grönroos, Professor of Service and Relationship Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Finland "Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive advantage by invoking and implementing service management principles. This enlightening book is a valuable resource for students, researchers and practitioners with an interest in retailing." --A. "Parsu" Parasuraman, Professor of Marketing & The James W. McLamore Chair, School of Business Administration, University of Miami Coral Gables, Florida "Service excellence and service innovation are critical for success in today’s competitive retail marketplace. Service Management: The New Paradigm in Retailing provides a contemporary and transformative lens for accomplishing these essential goals." --Mary Jo Bitner, Professor, Director Center for Services Leadership, W.P. Carey School of Business, Arizona State University

COMMUNICATION NETWORKS AND SERVICE MANAGEMENT IN THE ERA OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING Discover the impact that new technologies are having on communication systems with this up-to-date and one-stop resource Communication Networks and Service Management in the Era of Artificial Intelligence and Machine Learning delivers a comprehensive overview of the impact of artificial intelligence (AI) and machine learning (ML) on service and network management. Beginning with a fulsome description of ML and AI, the book moves on to discuss management models, architectures, and frameworks. The authors also explore how AI and ML can be used in service management functions like the generation of workload profiles, service provisioning, and more. The book includes a handpicked selection of applications and case studies, as well as a treatment of emerging technologies the authors predict could have a significant impact on network and service management in the future. Statistical analysis and data mining are also discussed, particularly with respect to how they allow for an improvement of the management and security of IT systems and networks. Readers will also enjoy topics like: A thorough introduction to network and service management, machine learning, and artificial intelligence An exploration of artificial intelligence and machine learning for management models, including autonomic management, policy-based management, intent based ­management, and network virtualization-based management Discussions of AI and ML for architectures and frameworks, including cloud ­systems, software defined networks, 5G and 6G networks, and Edge/Fog networks An examination of AI and ML for service management, including the automatic ­generation of workload profiles using unsupervised learning Perfect for information and communications technology educators, Communication Networks and Service Management in the Era of Artificial Intelligence and Machine Learning will also earn a place in the libraries of engineers and professionals who seek a structured reference on how the emergence of artificial intelligence and machine learning techniques is affecting service and network management.

Organizations of all types are consistently working on new initiatives, product lines, and workflows as a way to remain competitive in the modern business environment. No matter the type of project at hand, employing the best methods for effective execution and timely completion of the task is essential to business success. Operations and Service Management: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest research on business operations and production processes. It examines the need for a customer focus and highlights a range of pertinent topics such as financial performance measures, human resource development, and business analytics, this multi-volume book is ideally designed for managers, professionals, students, researchers, and academics interested in operations and service management.

Increasingly, information technology governance is being considered an integral part of corporate governance. There has been a rapid increase in awareness and adoption of IT governance as well as the desire to conform to national governance requirements to ensure that IT is aligned with the objectives of the organization. Information Technology Governance and Service Management: Frameworks and Adaptations provides an in-depth view into the critical contribution of IT service management to IT governance, and the strategic and tactical value provided by effective service management. A must-have resource for academics, students, and practitioners in fields affected by IT in organizations, this work gathers authoritative perspectives on the state of research on organizational challenges and benefits in current IT governance frameworks, adoption, and incorporation.

Cloud Services, Networking and Management provides a comprehensive overview of the cloud infrastructure and services, as well as their underlying management mechanisms, including data center virtualization and networking, cloud security and reliability, big data analytics, scientific and commercial applications. Special features of the book include: State-of-the-art content Self-contained chapters for readers with specific interests Includes commercial applications on Cloud (video services and games)

A plain-English guide to managing IT from the customer's perspective Practical guidance on delivering and managing IT so that it meets the multiple needs and demands of a company and its customers and end-users–both inside and outside the organization–is hard to come by; this accessible book takes a common-sense approach that explains exactly what IT services are and how to fit them most effectively into a business Topics include setting a framework, keeping costs down, improving efficiency, and maintaining standards and best practices This concept of how IT should be wired specifically into the goals and need of the company and its customers is part of a broader picture that includes ITIL, BPM, SOA, and Six Sigma

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy. The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life: https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-

In this book, you will receive a crash course that will introduce you to everything you need to know in order to pass the ITIL® Foundation certification exam. This book covers just the essentials with no fluff, filler, or extra material, so you can learn the material quickly and conquer the certification exam with ease. This book assumes that you have no previous experience with the ITIL® framework and will teach you the bare minimum you need to know in order to take and pass the ITIL® Foundation certification exam on your first attempt. This book will NOT teach you everything you need to know to be efficient or effective in implementing the ITIL® Framework in your organization. This text is designed to get you to pass the certification exam, not to make you an expert in ITIL®.Due to the design of this text, we will move at a very quick pace through the material. If you read this entire book and take the practice exams located at the end of the text (scoring at least an 85% or higher), you will be ready to take and pass the ITIL® Foundation exam on your first attempt!(Please register your book at www.DionTraining.com to gain access to the accompanying online video course as a free bonus.)Dion Training is an Authorized Training Organization (ATO) for the ITIL Foundations exam. Discount exam vouchers are available through our website for students.