Ever wonder what it's like to have your own personal team of beauty experts, advising you on how to look and feel knockout-gorgeous every day? Or have you ever questioned what exactly goes on inside the creative minds of beauty industry heavy-hitters? Step into the pages of Sephora, where the top beauty authorities give you access to their private domains. Spend the day with Vincent Longo backstage at fashion week, create red carpet—worthy hair with celebrity hair stylist Oscar Blandi, master the smoky eye with Hollywood's hottest makeup artists, and take a tour of Dr. Nicholas Perricone's kitchen with his refrigerator full of skin-perfecting foods. In Sephora: The Ultimate Guide to Makeup, Skin, and Hair from the Beauty Authority, fashion and beauty journalist and former Sephora beauty editor Melissa Schweiger personally introduces the people behind some of your favorite brands and fills this gorgeous book with the beauty secrets usually reserved for insiders. Each photo-packed page brims with words of wisdom and expert advice from the creators of and authorities on more than two hundred classic and emerging beauty brands sold at Sephora, including LORAC, Smashbox, Too Faced, Dr. Perricone, Frédéric Fekkai, and many, many more. Each chapter is designed to mimic a Sephora store's "try everything" vibe while revealing the finest beauty tips and tricks for getting creative with cosmetics. From an A-to-Z glossary of terms and ingredients and a shopping guide to the best products, to detailed explanations of how to properly use cosmetic tools, Sephora is the complete beauty package that no woman will want to be without.

What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere. Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry. The Sephora Story teaches you how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store. Through Sephora’s story, you will learn: How to lead the evolution of a decades old brand and how to relaunch it in a new market. How to create a customer experience that revolutionizes an industry. How to bring together multiple brands under one roof without compromising their identities. And how to reach a younger audience and ignite a passion for your product. It’s more than just makeup, it’s an experience and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers.

Seventeen-year-old Sephora, a surfer and artist who loves fairy tales and mythology, struggles with a secret so horrible she cannot speak it aloud, especially not to her beautiful, single mother, although they have always been unusually close.

In this book, she recalls the steps she took to achieve success, including how to: • leverage the principles of accepting, creating, and teaching (A.C.T.) to lead with awareness; • recognize the value that retail employees provide an organization; • promote care and empathy throughout an organization; • cultivate a postive attitude during tough times.

8 Patterns, 18 Variations, 1 Stunning New Wardrobe Stitch your way to a stylish new wardrobe with this collection of beautiful, modern patterns. Whether you are a seasoned seamstress looking for fresh projects or just beginning your sewing journey, you’ll learn something new from prolific designer Kennis Wong’s expert advice and accessible pearls of sewing wisdom. In Sew Beautiful, elegance and simplicity go hand in hand as Kennis guides you through 8 different patterns, each a closet staple you’ll be proud to wear. Well known for helping her readers find their most flattering fit, Kennis carefully designed each pattern for sizes 00 through 20, guaranteeing a finished garment that suits your taste, style and body type. And with 18 variations spread across these designs, there are so many options to mix and match! Slip into the luxurious Castlepoint Faux-Wrap Skirt on a breezy summer day, or bundle up in the cozy Taktsang Dolman Sleeve Wrap for a cool autumn night. Going to a fancy event but can’t find anything to wear? Wow everyone when you tell them your Palermo Tiered Dress is 100 percent handmade. With Sew Beautiful in your crafting corner, a vibrant custom wardrobe is at your fingertips. If you are experiencing issues accessing or downloading the Sew Beautiful ebook pattern files, please contact [email protected] with proof of purchase for assistance.

The New York Times beauty writer gets the world’s most photographed people to share their intimate rituals in “the utmost authority on all things beauty” (Bobbi Brown). Skin Deep explores the surprising role that beauty plays in the lives of everyone from ballet dancers to musicians, models to powerful entrepreneurs. Beauty writer Bee Shapiro reveals the secrets of more than forty beauty icons, including their daily skin care regimens, opinions on makeup, hair care, diet and exercise, and the way beauty has evolved for each person over the course of his or her life. You’ll learn how Kylie Jenner gets Instagram-ready; the preferred face mask of supermodel Natalia Vodianova; what beauty staples Olympian Allyson Felix uses off the track; and exactly what makes Martha Stewart’s skin-care regimen cost $2,000. Including ten new subjects, alongside favorites like Gwyneth Paltrow, Priyanka Chopra, and Anna Kendrick, plus sidebars and photography, Skin Deep takes an intriguing look at contemporary beauty, not only through entertaining celebrity interviews, but with in-depth guidance from experts like Christophe Robin and Patrick Ta.