"Palmer analyzes an extensive set of data drawn from common law records to reveal a vigorous and effective effort by the laity to enforce the statutes of 1529. Motivated by both economic incentives and traditional ideals, the litigants used the statutes to compel the residence of their clergy and to make the commercial activities of lease-holding and buying for resale and profit the sole province of the laity. Inserting the rector back into the parish. Palmer shows, dramatically altered the economic, educational, and religious context of parish life."--BOOK JACKET.

Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.

It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm. Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs." But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.

What is a church? This can be a difficult question to answer and Christians have offered a variety of perspectives. Gregg Allison thus explores and synthesizes all that Scripture affirms about the new covenant people of God, capturing a full picture of the biblical church. He covers the topics of the church's identity and characteristics; its growth through purity, unity, and discipline; its offices and leadership structures; its ordinances of baptism and the Lord's Supper; and its ministries. Here is a rich approach to ecclesiology consisting of sustained doctrinal reflection and wise, practical application. Part of the Foundations of Evangelical Theology series.

Now in paperback, this multi-awarded national best seller shares a clear message from case studies of 400 North American congregations: church is done best when it's kept simple.

The evangelical church has undergone a significant change in culture and theology over the last thirty-five years. Selling Worship argues that this has been achieved through the adoption of a particular style of worship. In effect the songs, or rather the practice of singing and listening to the songs, carry the culture and practice of the church. This has come about through the contextualization of worship in the production, selling, and consumption of associated popular music. Selling Worship tells the recent history of evangelicalism through the lives, actions, and economic processes of festival organizers, record companies, magazines, and worship leaders. It presents a comprehensive account of how these changes have come about and offers a multilayered pattern of interpretation to show how what we sing has changed the church. The book concludes with a critical appreciation of worship and offers practical guidelines for the future.

Lots of churches around the world are struggling to survive. Maybe instead they should follow Jesus into death so that they can rise again. I suggest several things that churches can do to follow Jesus into the world. These ways allow us to BE the church rather than just attend church.

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.