Selling Social Change Without Selling Out
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Author |
: Andy Robinson |
Publisher |
: John Wiley & Sons |
Total Pages |
: 256 |
Release |
: 2007-06-15 |
ISBN-10 |
: 0787965200 |
ISBN-13 |
: 9780787965204 |
Rating |
: 4/5 (00 Downloads) |
Synopsis Selling Social Change (Without Selling Out) by : Andy Robinson
In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization's mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business.
Author |
: Timothy Hughes |
Publisher |
: Kogan Page Publishers |
Total Pages |
: 208 |
Release |
: 2016-07-03 |
ISBN-10 |
: 9780749478025 |
ISBN-13 |
: 0749478020 |
Rating |
: 4/5 (25 Downloads) |
Synopsis Social Selling by : Timothy Hughes
Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes. As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: -How to use networks purposefully to build social trust and create a high-quality community -How to develop real influence and authority in your subject area and connect with change-makers -How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.
Author |
: Rob Schorman |
Publisher |
: University of Pennsylvania Press |
Total Pages |
: 228 |
Release |
: 2003-06-03 |
ISBN-10 |
: 0812237285 |
ISBN-13 |
: 9780812237283 |
Rating |
: 4/5 (85 Downloads) |
Synopsis Selling Style by : Rob Schorman
"Schorman demonstrates in this readable study of 1890s U.S. society how fashion—which he defines as clothing everyone wears and the symbolic system connected to its choice—reflects the cultural dynamics caused by rapid social change and remnants of past attitudes."—Choice
Author |
: Kim Klein |
Publisher |
: John Wiley & Sons |
Total Pages |
: 594 |
Release |
: 2016-04-18 |
ISBN-10 |
: 9781119209799 |
ISBN-13 |
: 111920979X |
Rating |
: 4/5 (99 Downloads) |
Synopsis Fundraising for Social Change by : Kim Klein
The bible of grassroots fundraising, updated with the latest tools and methods Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget. Develop and maintain a large base of individual donors Utilize strategies that pay off sooner rather than later Expand your reach and get your message out to the donor pool Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front money Basing your fundraising strategy on the contributions of individual donors may feel like herding cats—but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen.
Author |
: C. Greig Crysler |
Publisher |
: SAGE |
Total Pages |
: 1012 |
Release |
: 2012-01-20 |
ISBN-10 |
: 9781473971165 |
ISBN-13 |
: 1473971160 |
Rating |
: 4/5 (65 Downloads) |
Synopsis The SAGE Handbook of Architectural Theory by : C. Greig Crysler
"Offers an intense scholarly experience in its comprehensiveness, its variety of voices and its formal organization... the editors took a risk, experimented and have delivered a much-needed resource that upends the status-quo." - Architectural Histories, journal of the European Architectural History Network "Architectural theory interweaves interdisciplinary understandings with different practices, intentions and ways of knowing. This handbook provides a lucid and comprehensive introduction to this challenging and shifting terrain, and will be of great interest to students, academics and practitioners alike." - Professor Iain Borden, UCL Bartlett School of Architecture "In this collection, architectural theory expands outward to interact with adjacent discourses such as sustainability, conservation, spatial practices, virtual technologies, and more. We have in The Handbook of Architectural Theory an example of the extreme generosity of architectural theory. It is a volume that designers and scholars of many stripes will welcome." - K. Michael Hays, Eliot Noyes Professor of Architectural Theory, Harvard University The SAGE Handbook of Architectural Theory documents and builds upon the most innovative developments in architectural theory over the last two decades. Bringing into dialogue a range of geographically, institutionally and historically competing positions, it examines and explores parallel debates in related fields. The book is divided into eight sections: Power/Difference/Embodiment Aesthetics/Pleasure/Excess Nation/World/Spectacle History/Memory/Tradition Design/Production/Practice Science/Technology/Virtuality Nature/Ecology/Sustainability City/Metropolis/Territory. Creating openings for future lines of inquiry and establishing the basis for new directions for education, research and practice, the book is organized around specific case studies to provide a critical, interpretive and speculative enquiry into the relevant debates in architectural theory.
Author |
: |
Publisher |
: |
Total Pages |
: 1266 |
Release |
: 1927 |
ISBN-10 |
: IND:30000097243442 |
ISBN-13 |
: |
Rating |
: 4/5 (42 Downloads) |
Synopsis Advertising & Selling by :
Author |
: Jamie Shanks |
Publisher |
: John Wiley & Sons |
Total Pages |
: 224 |
Release |
: 2016-08-15 |
ISBN-10 |
: 9781119280866 |
ISBN-13 |
: 1119280869 |
Rating |
: 4/5 (66 Downloads) |
Synopsis Social Selling Mastery by : Jamie Shanks
A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.
Author |
: Mathew J. Bartkowiak |
Publisher |
: McFarland |
Total Pages |
: 213 |
Release |
: 2015-01-27 |
ISBN-10 |
: 9780786482528 |
ISBN-13 |
: 0786482524 |
Rating |
: 4/5 (28 Downloads) |
Synopsis The MC5 and Social Change by : Mathew J. Bartkowiak
The MC5's 1969 live album Kick Out the Jams was a new measure of the relationship between music and cultural and political change. As the "house band" and central organizing force for the White Panther Party, which advocated an end to capitalism and supported the Black Panther Party's initiatives and aims, the MC5 formalized the threat, promise, and parity of music within larger societal spheres. Using the band's career as a case study in evaluating the relationship between rock music and social change, this book examines how the inherent rebelliousness of rock afforded both media producers and consumers a safe space in which to question social mores and ideas.
Author |
: Morgan Simon |
Publisher |
: Bold Type Books |
Total Pages |
: 238 |
Release |
: 2017-10-03 |
ISBN-10 |
: 9781568589817 |
ISBN-13 |
: 1568589816 |
Rating |
: 4/5 (17 Downloads) |
Synopsis Real Impact by : Morgan Simon
A leading investment professional explains the world of impact investing -- investing in businesses and projects with a social and financial return--and shows what it takes to make sustainable, transformative change. Impact investment -- the support of social and environmental projects with a financial return -- has become a hot topic on the global stage; poised to eclipse traditional aid by ten times in the next decade. But the field is at a tipping point: Will impact investment empower millions of people worldwide, or will it replicate the same mistakes that have plagued both aid and finance? Morgan Simon is an investment professional who works at the nexus of social finance and social justice. In Real Impact, she teaches us how to get it right, leveraging the world's resources to truly transform the economy. Over the past seventeen years, Simon has influenced over $150 billion from endowments, families, and foundations. In Real Impact, Simon shares her experience as both investor and activist to offer clear strategies for investors, community leaders, and entrepreneurs alike. Real Impact is essential reading for anyone seeking real change in the world.
Author |
: Bryant Keith Alexander |
Publisher |
: Routledge |
Total Pages |
: 295 |
Release |
: 2004-12-13 |
ISBN-10 |
: 9781135616861 |
ISBN-13 |
: 1135616868 |
Rating |
: 4/5 (61 Downloads) |
Synopsis Performance Theories in Education by : Bryant Keith Alexander
Breaking new ground by presenting a range of approaches to understanding the role, function, impact, and presence of performance in education, this volume is a definitive contribution to a beginning dialogue on how performance, as a theoretical and