Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.

An award-winning journalist shatters the myth of Ronald Reagan

The most-talked-about political commentator in America is back with more about what he has to say to his fellow Americans. Print run 1,200,000.

In Governor Reagan, Lou Cannon offers -- through recent interviews and research drawn from his unique access to the cabinet minutes of Reagan's first years as governor of California -- a fresh look at the development of a master politician. At first, Reagan suffered from political amateurism, an inexperienced staff, and ideological blind spots. But he quickly learned to take the measure of the Democrats who controlled the State Legislature and surprised friends and foes alike by agreeing to a huge tax increase, which made it possible for him to govern for eight years without additional tax hikes. He developed an environmental policy that preserved the state 's scenic valleys and wild rivers, and he signed into law what was then the nation's most progressive declaration on abortion rights. His quixotic 1968 presidential campaign revealed his higher ambitions to the world and taught him how much he had to learn about big-league politics. Written by the definitive biographer of Ronald Reagan, this new biography is a classic study of a fascinating individual's evolution from a conservative hero to a national figure whose call for renewal stirred Republicans, working-class Democrats, and independents alike.

A first-hand account of Reagan's presidency by a former White House counsel describes the president's commitment to key priciples and noting his success in such areas as the economy, arms reduction, and the Iran-Contra affair.

An introduction to the life and career of the movie actor who left film for the political arena, being elected governor of the state of California in 1966 and 1970, and President of the United States in 1980.

Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.

Ronald Reagan’s autobiography is a work of major historical importance. Here, in his own words, is the story of his life—public and private—told in a book both frank and compellingly readable. Few presidents have accomplished more, or been so effective in changing the direction of government in ways that are both fundamental and lasting, than Ronald Reagan. Certainly no president has more dramatically raised the American spirit, or done so much to restore national strength and self-confidence. Here, then, is a truly American success story—a great and inspiring one. From modest beginnings as the son of a shoe salesman in Tampico, Illinois, Ronald Reagan achieved first a distinguished career in Hollywood and then, as governor of California and as president of the most powerful nation in the world, a career of public service unique in our history. Ronald Reagan’s account of that rise is told here with all the uncompromising candor, modesty, and wit that made him perhaps the most able communicator ever to occupy the White House, and also with the sense of drama of a gifted natural storyteller. He tells us, with warmth and pride, of his early years and of the elements that made him, in later life, a leader of such stubborn integrity, courage, and clear-minded optimism. Reading the account of this childhood, we understand how his parents, struggling to make ends meet despite family problems and the rigors of the Depression, shaped his belief in the virtues of American life—the need to help others, the desire to get ahead and to get things done, the deep trust in the basic goodness, values, and sense of justice of the American people—virtues that few presidents have expressed more eloquently than Ronald Reagan. With absolute authority and a keen eye for the details and the anecdotes that humanize history, Ronald Reagan takes the reader behind the scenes of his extraordinary career, from his first political experiences as president of the Screen Actors Guild (including his first meeting with a beautiful young actress who was later to become Nancy Reagan) to such high points of his presidency as the November 1985 Geneva meeting with Mikhail Gorbachev, during which Reagan invited the Soviet leader outside for a breath of fresh air and then took him off for a walk and a man-to-man chat, without aides, that set the course for arms reduction and charted the end of the Cold War. Here he reveals what went on behind his decision to enter politics and run for the governorship of California, the speech nominating Barry Goldwater that first made Reagan a national political figure, his race for the presidency, his relations with the members of his own cabinet, and his frustrations with Congress. He gives us the details of the great themes and dramatic crises of his eight years in office, from Lebanon to Grenada, from the struggle to achieve arms control to tax reform, from Iran-Contra to the visits abroad that did so much to reestablish the United States in the eyes of the world as a friendly and peaceful power. His narrative is full of insights, from the unseen dangers of Gorbachev’s first visit to the United States to Reagan’s own personal correspondence with major foreign leaders, as well as his innermost feelings about life in the White House, the assassination attempt, his family—and the enduring love between himself and Mrs. Reagan. An American Life is a warm, richly detailed, and deeply human book, a brilliant self-portrait, a significant work of history.

Three paper dolls and finely rendered costumes show Ronald Reagan in private and political life and in costume for 23 films including Bedtime for Bonzo. Includes biography and captions. 32 full-color illustrations.

"There are cynics who say that a party platform is something that no one bothers to read and it doesn't very often amount to much. Whether it is different this time than it has ever been before, I believe the Republican Party has a platform that is a banner of bold, unmistakable colors, with no pastel shades." –Ronald Reagan, 1976 Republican National Convention When Ronald Reagan was called to the podium by President Ford during the 1976 Republican National Convention, he had no prepared remarks. But the unrehearsed speech he gave that night is still regarded as one of the most moving speeches of his political career. The reason he was able to give such a powerful speech on a moment's notice was that he was proclaiming the core principles of his heart and soul, which he had been teaching and preaching for years. The New Reagan Revolution reveals new insights into the life, thoughts, and actions of the man who changed the world during the 1980s. The challenges and threats we face today are eerily similar to the conditions in the world before the beginning of the Reagan era. The good news is that we already know what works. Ronald Reagan has given us the blueprint. This book is not merely a diagnosis of our nation's ills, but a prescription to heal our nation, rooted in the words and principles of Ronald Reagan. In these pages, you'll find a plan for returning America to its former greatness, soundness, and prosperity. It's the plan Ronald Reagan developed over years of study, observation, and reflection. It's a plan he announced to the nation, straight from his heart, one summer evening during America's 200th year. It's the plan he put into action during his eight years in office as the most effective president of the 20th century, and it is the plan we can use today to help return America to its former greatness, soundness, and prosperity.