How to deal with the relationship between the individual and society as it reveals itself through politics is the large theme of these erudite and stylish essays by a leading scholar whose lifelong concerns have included political behavior, decision-making by groups, and legislative deportment. Truly interdisciplinary in his approach, Heinz Eulau has drawn on all the social sciences in his thirty years of research into the political behavior of citizens in the mass and of legislative elites at the state and local levels of government. Utilizing a variety of social and political theories--theories of reference group behavior, social role, organization, conflict, exchange functions and purposive action--he enriches the methodology of political science while tackling substantive issues such as social class behavior in elections, public policies in American cities, the structures of city councils, and the convergence of politics and the legal system. Eulau is ranked among the few scholars who have shaped the agenda of political science, and his latest work should also prove valuable for sociologists, social psychologists, and theorists of the social sciences.

Public Opinion is a comprehensive and multidisciplinary examination of public opinion in the United States. Drawing on scholarship in political science, psychology, sociology, and communications, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. Feature boxes and illustrations throughout help students understand all aspects of the elusive phenomenon we call public opinion. The third edition has been thoroughly revised and updated to reflect how public opinion is studied today, and to incorporate current data and debates. The book now contains two revised and reframed theory chapters 'Group Membership and Public Opinion' and 'Public Opinion and Social Process', as well as new coverage of the influence of online and social media on public opinion, especially in issue opinions and campaigns.

Why your political views are more self-serving than you think When it comes to politics, we often perceive our own beliefs as fair and socially beneficial, while seeing opposing views as merely self-serving. But in fact most political views are governed by self-interest, even if we usually don't realize it. Challenging our fiercely held notions about what motivates us politically, this book explores how self-interest divides the public on a host of hot-button issues, from abortion and the legalization of marijuana to same-sex marriage, immigration, affirmative action, and income redistribution. Expanding the notion of interests beyond simple economics, Jason Weeden and Robert Kurzban look at how people's interests clash when it comes to their sex lives, social status, family, and friends. Drawing on a wealth of data, they demonstrate how different groups form distinctive bundles of political positions that often stray far from what we typically think of as liberal or conservative. They show how we engage in unconscious rationalization to justify our political positions, portraying our own views as wise, benevolent, and principled while casting our opponents' views as thoughtless and greedy. While many books on politics seek to provide partisans with new ways to feel good about their own side, The Hidden Agenda of the Political Mind illuminates the hidden drivers of our politics, even if it's a picture neither side will find flattering.

In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads", a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. Lippmann's conclusions are as meaningful in a world of television and computers as in the earlier period when newspapers were dominant. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists. Copyright © Libri GmbH. All rights reserved.

The author models the discussion of each topic in this text on the social scientific process by asking if theories exists to explain personal observations in politics and the media and if there is evidence to support the theories. End-of-chapter Active Learning exercises provide real-world examples of important concepts and ask students to collect and analyze data from various print and electronic media sources. The text includes an entire chapter on agenda setting--the media's ability to insert issues into public consciousness or increase perceived importance--which illuminates the related concepts of priming and framing.

This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.