The Selected Speeches of Dr.Swaminathan cover a wide range of disciplines ranging from sociocultural development to the tools of economic development like higher education, technical education, environment, science and engineering, and technology. The first part covers higher and technical education, value education, engineering and technology, environment, and science. The second part covers the disciplines of development studies, economy, finance, planning, rural development, urban development, tribal development, nongovernmental organisations, and general areas. Independent India wanted to build a modern, strong, dynamic, and self-reliant nation and embarked on the path of planned economic development. Growth, modernisation, self-reliance, and social justice are the basic objectives governing Indian planning. Dr. D. Swaminathans lecturers presented a clear view about Indias planning process. In the context of globalization, reforms in higher and technical education have been set in motion in India. The need for effective cooperation between universities, industries, R&D national laboratories, and the national scientific and engineering associations and bodies has been well recognised for bringing relevance in higher and technical education and for indigenous technology development and sharing of resources. In this context, Swaminathan Model for University-Industry- National R&D LaboratoriesProfessional Bodies and Academies Interaction for Countrys Economic Development plays an important role.

The precarious situation of Planet Earth due to the dangers of nuclear, biological, chemical weapons of mass destruction; environmental degradation leading to global warming; the man-made deadly viruses, apart from natural disasters and the cyber crimes; and the influence of social media on the elections of other countries are causing serious concerns. While the horrifying reminiscence of the World Wars is still haunting, the threat of the Third World War is already hanging as the ‘Damocles Sword’. The holocaust created by the atomic bombing of Hiroshima and Nagasaki should not be repeated. Unless serious measures are not undertaken immediately, it is sure that the destruction of life on Planet Earth may not be far off. The present conflicts like the Russia-Ukraine war and such problems elsewhere on the globe are signalling the potential for a world war. The regional conflicts are threatening world peace and security. The dysfunctions and failings of today's international order, including the UN, are evident. Now we have to find ways to prevent the present regional conflicts from blowing up into a World War situation. Using the existing mechanisms like the UN and through discussions and negotiations, we should try to find solutions. However, success is not assured. In parallel, we have to initiate steps to put in place a permanent democratic and federal system of world government within a reasonable period. The author has presented a proposal for establishing a democratic and federal system of world government to be funded by all the countries. This book aims to provide a future deterrent for world wars and world peace and security.

Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.