Seinfeld. For more than 33 million viewers, the Emmy Award-winning television show has become a Thursday night ritual. Even though the show has ended, Jerry Seinfeld's distinct brand of humor can still be yours. In his #1 New York Times bestselling book, SeinLanguage, Jerry Seinfeld has captured on the page his views on topics ranging from Raisinettes to relationships, from childhood to cop shows, and from parents to power suits. This must-have book for all fans—and who isn't a fan?—remains available in both paperback and hardcover.

The first book in twenty-five years from “one of our great comic minds” (The Washington Post) features Seinfeld’s best work across five decades in comedy. Since his first performance at the legendary New York nightclub “Catch a Rising Star” as a twenty-one-year-old college student in fall of 1975, Jerry Seinfeld has written his own material and saved everything. “Whenever I came up with a funny bit, whether it happened on a stage, in a conversation, or working it out on my preferred canvas, the big yellow legal pad, I kept it in one of those old school accordion folders,” Seinfeld writes. “So I have everything I thought was worth saving from forty-five years of hacking away at this for all I was worth.” For this book, Jerry Seinfeld has selected his favorite material, organized decade by decade. In this “trove of laugh-out-loud one-liners” (Associated Press), you will witness the evolution of one of the great comedians of our time and gain new insights into the thrilling but unforgiving art of writing stand-up comedy.

So the first time you hear the concept of Halloween when you're a kid, your brain can't even understand it. "What is this? What did you say? Someone's giving out candy? Who's giving out candy? EVERYONE WE KNOW is giving out candy? I gotta be a part of this!" In his first picture book, comedian and bestselling author Jerry Seinfeld captures on the page his hilarious views on Halloween, from Superman costumes that look like pajamas to the agony of getting bad trick-or-treat candy. Seinfeld's tale resonates with vivid experiences of a night every kid loves. Both kids and adults will eat up Jerry's distinct and unwritten rules of Halloween. Hamilton King award-winning illustrator, James Bennett's outlandish illustrations perfectly depict these unique observations, reminding us why Jerry Seinfeld is still the funniest man alive.

The hottest personality in network television is celebrated in this illustrated guide to Seinfeld, featuring the expressions, situations, and idiosyncracies beloved by fans of this top-ten-rated sitcom. Fretts has written extensively about Seinfeld for Entertainment Weekly. 100 photos.

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

"We are professionals. Though not specifically professionals in the field of 'psychology' or 'psychiatry, ' we are both highly paid actors and comedians, and as such know more about neuroses than you could possibly imagine. . . ." If you're tired of following the rules, dating people from Mars and Venus, gorging on chicken soup for your soul, or getting lost on a road less traveled, then it's time you listened to Ben Stiller and Janeane Garofalo, two people who actually sweat the small stuff . . . because, let's face it, if your body doesn't sweat, it dies--much like Ben and Janeane's train wreck of a relationship many years ago. From that experience came wisdom and self-reproachment. Now, in Feel This Book, they tackle the tough questions: - Is love necessary? - How can I make money off my spouse? - Compassion--is it overrated? - Why can't I sleep around and still love you? - How many times have you told your significant other that you would pick up something for dinner on your way home from the office, and next thing you knew you're at an all-night eatery with some hermaphrodite you found on the strip, having eggs and bacon at three in the morning? Through helpful tips, completely fabricated case studies, the six laws of spiritual success, the fourteen by-laws of spiritual awakening, and the twenty-three addendums and sub-laws regarding anything spiritual and successful, Stiller and Garofalo teach such valuable lessons as: - When it comes to family, grasp onto the blame and don't let go - Make the connection . . . between Deepak and Tupac - Your mother lied; looks are everything, and the sooner you submit and stop denying the inevitable, the happieryou will be - And much more! Feel This Book. Let it be your path, your compass, your sensible shoes, your Frappuccino(R). It's what self-help was meant to be.

How does Kramer exemplify the entrepreneurial process? How does George's penchant for risk taking prepare him to be a better entrepreneur than Jerry? What important trends for potential entrepreneurial opportunities does Elaine miss? What does Newman's attempt to be entrepreneurial teach us about the disruption of traditional value chains and business models?The Startup of Seinfeld is written by a professor of strategy and entrepreneurship who can't watch an episode of Seinfeld without thinking about its implications for aspiring entrepreneurs. Although not intended to be a how-to textbook for creating a successful startup, this book presents concepts and principles of entrepreneurship and then links the reader to actual Seinfeld clips as a context for their application. A fresh twist on "edutainment," this multimedia approach combines words, graphics, and video to bring the worlds of academia and popular culture together.Get your internet-connected device ready and dive into a realm of entrepreneurship that transforms the greatest show about nothing into?something."This multimedia book is a serious introduction to entrepreneurship, but it's also seriously fun." - William Irwin, editor of Seinfeld and Philosophy: A Book about Everything and Nothing"Livengood brings a fresh and innovative perspective to entrepreneurship education . . . I'm all in for this book!" - Diana Kander, author of All-in Startup"This book is a must for every entrepreneur or wannabe. Not just informative, but also clever and fun. A winning combination from a guy who knows his stuff." - Ray Lindstrom, author of FEARLESS! Confessions of a Serial Entrepreneur

How is Jerry like Socrates? Is it rational for George to ''do the opposite? '' Would Simone de Beauvoir say that Elaine is a feminist? Is Kramer stuck in Kierkegaard's aesthetic stage? Seinfeld and Philosophy is both an enlightening look at the most popular sitcom of the decade and an entertaining introduction to philosophy via Seinfeld's plots and characters. These fourteen essays, which explore the ideas of Plato, Aristotle, Lao-Tzu, Heidegger, Kant, Marx, Kierkegaard, Nietzsche, Sartre, and Wittgenstein, will show readers how to be masters of their philosophical domain.

In the tradition of the #1 best-seller SeinLanguage, Bantam Books proudly presents the first book by Paul Reiser, television's sharpest, funniest observer of love, marriage and other mysteries of life. A veteran comic performer, Reiser is best-known as the co-creator and star of the highly-rated NBC comedy, "Mad About You", which Time Magazine called "The season's best new sitcom" in its 1992 debut. Every Thursday night more than twenty million viewers watch as Paul Reiser reveals the most intimate and hilarious scenes of a marriage. Now for the first time, Reiser brings his trademark wit to the page in a book that will delight his eagerly-awaiting audience, and anyone else who has ever fallen in love -- or tried not to. In Couplehood, a New York Times bestseller for more than 40 weeks, Reiser reflects on what it means to be half of a couple -- everything from the science of hand holding, to the technique of tag-team storytelling, to the politics of food and why it always seems to come down to chicken or fish.

"A comprehensive history of the series that changed the face of television and an in-depth biography and insightful retrospective."--Jacket.