Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996. More than 1,600 presidential spots are analyzed, from both primary and general campaigns. Republican, Democratic, and third party candidate advertisements are analyzed. He uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots as acclaims (self-praise), attacks (criticism), and defenses (responses to attacks). Themes are classified according to topic. Each of these topics is broken down further (policy: past deeds, future plans, general goals; character: personal qualities, leadership ability, ideals). Contrasts are made between spots from Republicans and Democrats as well as third parties, incumbents and challengers, and winners and losers. The spots from candidates who led, trailed, or were in close races also are contrasted. Spots are becoming more negative over time, Benoit concludes, in both primary and general campaigns. General campaigns are more negative than primary campaigns, Democrats are more negative than Republicans, and challengers are more negative than incumbents. There are no differences between winners and losers. However, candidates who trailed throughout the campaign were most negative, while candidates in close races were most positive. An important analysis for scholars and researchers in political communication and American presidential politics.

Learn the basics of Braille by following Dottie and Dots as they have an adventure in the zoo.

The classic reference covering the diagnosis and treatment of all major ophthalmic diseases, as well as neurological and systemic diseases causing visual disturbance-extensively revised and updated Features State-of-the-art coverage of diagnostic techniques and therapeutic interventions for the full range of ophthalmic disorders Chapters dedicated to ophthalmic therapeutics, neuro-ophthalmology, ocular disorders associated with systemic diseases, immunologic diseases of the eye, pediatrics, genetics, preventive ophthalmology and lasers The latest clinical perspectives on such topics as: Treatments for age-related macular degeneration, including anti-VEGF therapies Intraocular steroid injections for retinal diseases Immunomodulatory drugs Treatment of corneal infections Medical and surgical treatments for glaucoma Detailed appendices on visual standards, practical factors in illumination, rehabilitation of the visually handicapped, and special services available to the blind Latest references

When confronted with an ethical dilemma, most of us like to think we would stand up for our principles. But we are not as ethical as we think we are. In Blind Spots, leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability to do what is right and how we act unethically without meaning to. From the collapse of Enron and corruption in the tobacco industry, to sales of the defective Ford Pinto, the downfall of Bernard Madoff, and the Challenger space shuttle disaster, the authors investigate the nature of ethical failures in the business world and beyond, and illustrate how we can become more ethical, bridging the gap between who we are and who we want to be. Explaining why traditional approaches to ethics don't work, the book considers how blind spots like ethical fading--the removal of ethics from the decision--making process--have led to tragedies and scandals such as the Challenger space shuttle disaster, steroid use in Major League Baseball, the crash in the financial markets, and the energy crisis. The authors demonstrate how ethical standards shift, how we neglect to notice and act on the unethical behavior of others, and how compliance initiatives can actually promote unethical behavior. They argue that scandals will continue to emerge unless such approaches take into account the psychology of individuals faced with ethical dilemmas. Distinguishing our "should self" (the person who knows what is correct) from our "want self" (the person who ends up making decisions), the authors point out ethical sinkholes that create questionable actions. Suggesting innovative individual and group tactics for improving human judgment, Blind Spots shows us how to secure a place for ethics in our workplaces, institutions, and daily lives.

“Accessible and authoritative . . . While we may not have much power to eradicate our own prejudices, we can counteract them. The first step is to turn a hidden bias into a visible one. . . . What if we’re not the magnanimous people we think we are?”—The Washington Post I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. “Blindspot” is the authors’ metaphor for the portion of the mind that houses hidden biases. Writing with simplicity and verve, Banaji and Greenwald question the extent to which our perceptions of social groups—without our awareness or conscious control—shape our likes and dislikes and our judgments about people’s character, abilities, and potential. In Blindspot, the authors reveal hidden biases based on their experience with the Implicit Association Test, a method that has revolutionized the way scientists learn about the human mind and that gives us a glimpse into what lies within the metaphoric blindspot. The title’s “good people” are those of us who strive to align our behavior with our intentions. The aim of Blindspot is to explain the science in plain enough language to help well-intentioned people achieve that alignment. By gaining awareness, we can adapt beliefs and behavior and “outsmart the machine” in our heads so we can be fairer to those around us. Venturing into this book is an invitation to understand our own minds. Brilliant, authoritative, and utterly accessible, Blindspot is a book that will challenge and change readers for years to come. Praise for Blindspot “Conversational . . . easy to read, and best of all, it has the potential, at least, to change the way you think about yourself.”—Leonard Mlodinow, The New York Review of Books “Banaji and Greenwald deserve a major award for writing such a lively and engaging book that conveys an important message: Mental processes that we are not aware of can affect what we think and what we do. Blindspot is one of the most illuminating books ever written on this topic.”—Elizabeth F. Loftus, Ph.D., distinguished professor, University of California, Irvine; past president, Association for Psychological Science; author of Eyewitness Testimony

Kanski’s Clinical Ophthalmology: A Systematic Approach is the classic specialty text providing the perfect ophthalmology foundation for trainees through to experienced practitioners. The famous visually dynamic and succinct format enables easy comprehension and focused guidance in the diagnosis and management of ophthalmic disorders. Build the ultimate foundation in ophthalmology with this market-leading resource. Benefit from guidance on examination, imaging, and the recognition of systemic conditions associated with ocular disease. Completely revised by award-winning ophthalmic educator Brad Bowling, the eighth edition reflects the latest advances, making this an indispensable resource to enhance learning, aid exam preparation and guide clinical practice. Designed for rapid reference and efficient recall, the concise but comprehensive chapters use crisp targeted text, bulleted lists, tables, and visual aids to highlight salient points across all ophthalmology subspecialties. Features detailed updates on key evolving topics such as the spectrum of macular disease, with many new disorders added to this edition across a range of subspecialties. Increased emphasis on practical investigation and management. Includes 2,600 illustrations, images and artworks, with over 900 brand new for this edition, including ultra wide-field imaging, fundus autofluorescence, and high-resolution OCT. Consult this title on your favourite e-reader.

The ability to see deeply affects how human beings perceive and interpret the world around them. For most people, eyesight is part of everyday communication, social activities, educational and professional pursuits, the care of others, and the maintenance of personal health, independence, and mobility. Functioning eyes and vision system can reduce an adult's risk of chronic health conditions, death, falls and injuries, social isolation, depression, and other psychological problems. In children, properly maintained eye and vision health contributes to a child's social development, academic achievement, and better health across the lifespan. The public generally recognizes its reliance on sight and fears its loss, but emphasis on eye and vision health, in general, has not been integrated into daily life to the same extent as other health promotion activities, such as teeth brushing; hand washing; physical and mental exercise; and various injury prevention behaviors. A larger population health approach is needed to engage a wide range of stakeholders in coordinated efforts that can sustain the scope of behavior change. The shaping of socioeconomic environments can eventually lead to new social norms that promote eye and vision health. Making Eye Health a Population Health Imperative: Vision for Tomorrow proposes a new population-centered framework to guide action and coordination among various, and sometimes competing, stakeholders in pursuit of improved eye and vision health and health equity in the United States. Building on the momentum of previous public health efforts, this report also introduces a model for action that highlights different levels of prevention activities across a range of stakeholders and provides specific examples of how population health strategies can be translated into cohesive areas for action at federal, state, and local levels.

"Find out about textures and patterns, and animals too."

Praise for Blind Spots "Shelton's open and candid style inspires trust among readers. Management teams and those making career choices can push their effectiveness up a notch with her skilled approach to facing blind spots and moving beyond them." —Rick McNutt, Executive Vice President, National City Bank "Blind Spots gives individuals a comprehensive, but very manageable, set of tools and strategies to see themselves differently. The stories of people whose lives have been changed by Shelton's principles and techniques enhance the strategies she presents. This is a compelling book with the power to improve lives dramatically." —Eleta A. Jones, PhD, LPC, Assistant Director, Center for Professional Development, University of Hartford "Shelton's approach to identifying blind spots goes to the heart of effective leadership. Such interest arose from this work that requests poured in for not only follow-on training regarding Blind Spots, but also for developmental coaching. Six months later, people are still talking about Blind Spots." —Jack Bergquist, Vice President, Kaman Aerospace "When I recognized my blind spots that made me underestimate my entrepreneurial strengths, I was able to move forward to launch a successful company. This book is a must for building resilience to face the challenges of a start-up." —Marilyn Nemarich, entrepreneur and owner, Marilyn's Pies "This book can teach you how to see inside yourself. As I was reading it, I kept thinking of the song On a Clear Day You Can See Forever. Learning about your blind spots leads to clear sight, which can create possibilities for innovation and growth." —Jane Hunt, Assistant Vice President for Executive Development, The Hartford Financial Services Group, Inc.

Psychologist Van Hecke argues that much of what we label stupidity can better be explained as blind spots. Full of funny, poignant stories about human foibles, "Blind Spots" offers many insights for improving our social and political lives.