This encyclopedic book covers the rules, instructions, and playing techniques for all the major games played in casinos today, including blackjack, slots, craps, roulette, Caribbean stud poker, pai gow poker, let it ride, baccarat, three-card poker, Spanish 21, super fun 21, keno, video poker and more. The best expert playing strategy for every game is fully described, along with simplified strategies on many games for casual and recreational players. The strategy information for each game includes the latest computer-derived strategy charts, the odds of winning, the house advantage, and the best playing techniques for reducing the house edge to the bare minimum. Additional topics embody expert advice on bankrolling, money management, credit, comps, playing etiquette, and tipping. 528 pages

Beat the casinos at their own game! Casino gambling expert Bill Burton will teach you: -The truth about the most popular casino bets -How to find the best slot machines to play -What games you should avoid at all costs -The ten smartest bets in the casino -The ten worst bets in the casino -How to get the most bang for your buck--in the pit and all over the casino -The basics of card counting, dice setting and other tricks of the trade -How to make your money last -When to play--and when to pack up and go home Master the winning game strategies the pros use

Unveiling the Psychology Behind Brand Success: Exploring Cognitive Biases in Marketing. Are you ready to discover the hidden keys to crafting irresistible marketing campaigns and decoding consumer decisions? Dive into the world of cognitive biases and their profound impact on branding and advertising with “The Secret Strategies of Marketing: How Brands Harness Cognitive Biases to Capture Hearts and Wallets.” Why This Book Matters: In a world bombarded by marketing messages, understanding the psychology that underpins consumer behaviour is the ultimate game-changer. Whether you’re a marketer, entrepreneur, business owner, or an inquisitive consumer, this book unravels the mysteries behind why certain brands resonate deeply while others remain forgettable. Your Guide to Cognitive Biases: This comprehensive guide explores a treasure trove of cognitive biases, from the well-known to the lesser-explored, offering profound insights into their applications and impact. From the allure of familiarity to the power of scarcity, you’ll journey through a spectrum of biases that influence every purchase decision. What’s in Store: Get ready to dive into the fascinating world of cognitive biases and marketing. Explore a rich array of biases, including but not limited to: The Zeigarnik Effect: How unfinished experiences captivate attention. The Decoy Effect: How an irrelevant option can shape choices. Confirmation Bias: Why consumers seek information that confirms their beliefs. Reciprocity Bias: How giving creates lasting brand loyalty. And many more that shape consumer perceptions, choices, and loyalties. Empower Your Marketing Strategy: Armed with these insights, you’ll wield the power to: Craft campaigns that resonate on a deeper emotional level. Build brand loyalty that stands the test of time. Develop messaging that captivates and converts. Navigate the fine line between persuasion and manipulation. Innovate marketing strategies that speak to the heart of consumer desires. Unlock Brand Success: It’s time to unlock the hidden doors to brand success. With “The Secret Strategies of Marketing,” you’ll emerge equipped with the knowledge and techniques to revolutionize your marketing approach, resonate deeply with your audience, and forge lasting connections that transcend traditional campaigns. Empower Yourself Against Manipulation: But it's not just about the brands -this book empowers you. Whether you're a business owner, marketer, or discerning consumer, understanding cognitive biases is your armour against manipulation. Develop a sharper eye to discern effective marketing from mere manipulation. Order Your Copy Today: Prepare to embark on a journey that redefines your understanding of marketing's potential. This book is more than just pages -It's your guide to unlocking the secrets behind consumer minds, paving the way for brand success like never before.

Competition for casino customers is more competitive than ever as marketers look to solidify a customer base for the future. Branding is playing a pivotal role as casino operators - large and small - attempt to differentiate themselves not only from industry competition but from new entertainment options. Julia Carcamo shares decades of executive-level operational experience with some of the world's top casino companies. With her easy to understand Jules Rules, you will change your view of marketing and prepare yourself to build an identity that will resonate with employees, customers, and stakeholders and produce real ROI. Are you ready for the challenge?

A comprehensive guide to personal finance covers such topics as consumer credit, real estate mortgages, property leases, car buying and financing, insurance, taxes, investments, and wills.

The inside story of the gaming company that hit the jackpot playing by its own rules Robert L. Shook, a New York Times bestselling author, delves into the business behind one of the world's foremost gaming and entertainment companies, Harrah's. Since Bill Harrah took over a small card game business in 1937, Harrah's has become a top casino, dominating Nevada and beyond. The first gaming company listed on the New York Stock Exchange, Harrah's is a $4 billion-dollar business driven by smart marketing and smarter leadership. This book is the first to examine Harrah's and its leader, a man who dominated an industry and amassed a staggering fortune while refusing to deal with mobsters and corrupt politicians. Though Bill Harrah died in 1978 and the company has since been sold, Harrah's has retained its sense of history and remained an industry leader. Following the company's growth, Shook uncovers rich business lessons about marketing and customer loyalty, increasing market share in fiercely competitive industries, and maintaining a sense of integrity in a cutthroat business world. This is a compelling and intriguing story of a company that gambled and won, and it offers business readers an opportunity to benefit from the hard-won lessons of a paragon of the entertainment industry. Robert L. Shook (Columbus, OH) is a seasoned business journalist and the ghostwriter behind several New York Times bestsellers. He is the founder and former CEO of Shook Associates and the American Executive Life Insurance Company. He is the author or coauthor of thirty-five books, including The IBM Way, Mary Kay on People Management, and Mary Kay's You Can Have It All.

What does it take to have billionaires and celebrities on your speed dial, party with high-rollers and be responsible for billions of dollars in annual revenue? In this exciting tell-all, Marcus Lim, a seasoned marketer in VIP international casino sales, spills his secrets on how to wheel and deal with the super-rich. Running a casino may look like glitz and glamour on the outside, but you'll need to be a shrewd businessman, an astute mind-reader and an empathetic psychologist all rolled into one to ensure that all your ultra-high net worth – and ultra-demanding – customers are happy… and Marcus has that in spades. Follow this no-holds-barred guide and win big at work – and in life! “Marcus’ meteoric rise from the bottom to a top casino salesman is proof that anyone can overcome adversity as long as they have the determination to succeed and the right attitude. This book contains all the secrets to his success.” – Xian Ong, Owner, PasarBella

Features numerous job profiles in the casino and gaming industry and includes appendixes covering professional organizations, schools, associations, unions, and casinos. Career profiles include blackjack dealer, casino host, concierge, and hotel publicist.

Youre about to enter a city that has no equal. It was built by extraordinary people with imaginative minds. Did they drink? Not sure, but why else would they build it in a Nevada desert? Some say you can go anywhere in the world and discover that people not only know about Las Vegas--theyd give anything to get there. True. As soon as I graduated from college I took an all-night bus to reach a city Id heard of, but never seen. I stayed 30 years. Damn good years, too. And the mystique of the entertainers and the film stars and the elaborate restaurants and 24-hour-a-day casinos never wore off. I spent 20 of my years at the Sahara, on the Strip, got inside the gambling business in the 60s and loved it. Helped it, too, with my writing and my inventions. The Mob was still around in those days. They were the first venture capitalists and owned a piece of every casino in town. Did that stop anyone from having a good time? Of course not. Gradually the Mob faded away--which is what happens when an FBI office with 15 agents sets up shop in town. But the gaiety didnt stop for a second, even when corporations realized they were the big guys now. Our Sahara entertainment director stunned us in 1964 when he made a deal with The Beatles to play two shows. I met the boys after dark at a small Las Vegas airport, rode with them to the Sahara and helped get them to their suite before teen age girls tore their clothes off. So take a chance, have a seat and enjoy that drink in front of you. Its time to start the show. --John Romero