Bringing together seventeen original essays by scholars from around the world, Screwball Television offers a variety of international perspectives on Gilmore Girls. Adored by fans and celebrated by critics for its sophisticated wordplay and compelling portrayal of a mother-daughter relationship, this contemporary American TV program finally gets its due as a cultural production unlike any other, one that is beholden to Hollywood’s screwball comedies of the 1930s, steeped in intertextual references, and framed as a "kinder, gentler kind of cult television series" in this tightly focused yet wide-ranging collection. This volume makes a significant contribution to television studies, genre studies, and women’s studies. Screwball Television seeks to bring Gilmore Girls more fully into academic discourse not only as a topic worthy of critical scrutiny but also as an infinitely rewarding text capable of stimulating the imagination of students beyond the classroom.

The idea of metatextuality is frequently framed as a recent television development and often paired with the idea that it represents genre exhaustion. US television, however, with its early “live” performances and set-bound sitcoms, always suggested an element of self-awareness that easily shaded into metatextuality even in its earliest days. Meta Television thus traces the general history of US television’s metatextuality throughout television’s history, arguing that TV’s self-awareness is nothing new—and certainly not evidence of a period of aesthetic exhaustion—but instead is woven into both its past and present practice, elucidated through case studies featuring series from the 1970s to the present day—many of which have not been critically analyzed before—and the various ways they deploy metatext to both construct and deconstruct their narratives. Further, Meta Television asserts that this re- and de-construction of narrative and production isn’t just a reward to the savvy and/or knowledgeable viewer (or consumer), but seeks to make broader points about the media we consume—and how we consume it. This book explores the ways in which the current metatextual turn, in both the usual genres in which it appears (horror and sci-fi/fantasy) and its movement into drama and sitcom, represents the next turn in television’s inherent self-awareness. It traces this element throughout television’s history, growing from the more modest reflexivity of programs’ awareness of themselves, as created objects in a particular medium, to the more significant breaking of the fictive illusion and therefore the perceived distance between the audience and the series. Erin Giannini shows how the increased currency of metatextual television in the contemporary era can be tied to a viewership well-versed in its stories and production as well as able and willing to “talk back” via social media. If television reflects culture to a certain extent, this increased reflexivity mirrors that “responsive” audience as a consequence of the lack of distance that metafiction embraces. As Robert Stam traced the use—and implications—of reflexivity in film and literature, this book does the same for television, further problematizing John Ellis’s glance theory in terms of both production and spectatorship.

Tony Soprano, Don Draper, and Walter White ushered in the era of the television antihero, with compelling narratives and complex characters. While critics and academics celebrated these characters, the antiheroines who populated television screens in the twenty-first century were pushed to the margins and dismissed as “chick TV.” In this volume, Yael Levy advances antiheroines to the forefront of television criticism, revealing the varied and subtle ways in which they perform feminist resistance. Offering a retooling of gendered media analyses, Levy finds antiheroism not only in the morally questionable cop and tormented lawyer, but also in the housewife and nurse who inhabit more stereotypical feminine roles. By analyzing Girls, Desperate Housewives, Nurse Jackie, Being Mary Jane, Grey’s Anatomy, Six Feet Under, Sister Wives, and the Real Housewives franchise, Levy explores the narrative complexities of “chick TV” and the radical feminist potential of these shows.

With cases studies used throughout to help illustrate the more general points, this is an analysis of the most important characteristics of television dialogue, with a focus on fictional television. The book illustrates how we can fruitfully and systematically analyse the language of television.

Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.

This book provides an historical analysis of the TV crime series as a genre, paying close attention not only to the nature of TV dramas themselves, but also to the context of production and reception.

First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Since 1940, Captain America has battled his enemies in the name of American values, and as those values have changed over time, so has Captain America’s character. Because the comic book world fosters a close fan–creator dialogue, creators must consider their ever-changing readership. Comic book artists must carefully balance storyline continuity with cultural relevance. Captain America’s seventy-year existence spans from World War II through the Cold War to the American War on Terror; beginning as a soldier unopposed to offensive attacks against foreign threats, he later becomes known as a defender whose only weapon is his iconic shield. In this way, Captain America reflects America’s need to renegotiate its social contract and reinvent its national myths and cultural identity, all the while telling stories proclaiming an eternal and unchanging spirit of America. In Captain America, Masculinity, and Violence, Stevens reveals how the comic book hero has evolved to maintain relevance to America’s fluctuating ideas of masculinity, patriotism, and violence. Stevens outlines the history of Captain America’s adventures and places the unfolding storyline in dialogue with the comic book industry as well as America’s varying political culture. Stevens shows that Captain America represents the ultimate American story: permanent enough to survive for nearly seventy years with a history fluid enough to be constantly reinterpreted to meet the needs of an ever-changing culture.

First published in 1880, Ben-Hur: A Tale of the Christ became a best-seller. The popular novel spawned an 1899 stage adaptation, reaching audiences of over 10 million, and two highly successful film adaptations. For over a century, it has become a ubiquitous pop cultural presence, representing a deeply powerful story and monumental experience for some and a defining work of bad taste and false piety for others. The first and only collection of essays on this pivotal cultural icon, Bigger Than “Ben-Hur” addresses Lew Wallace’s beloved classic to explore its polarizing effect and to expand the contexts within which it can be studied. In the essays gathered here, scholars approach Ben-Hur from multiple directions—religious and secular, literary, theatrical, and cinematic—to understand not just one story in varied formats but also what they term the “Ben-Hur tradition.” Drawing from a wide range of disciplines, contributions include the rise of the Protestant novel in the United States; relationships between and among religion, spectacle, and consumerism; the “New Woman” in early Hollywood; and a “wish list” for future adaptations, among others. Together, these essays explore how this remarkably fluid story of faith, love, and revenge has remained relevant to audiences across the globe for over 130 years.