"Carl Alasko has found that with the right guidance, anyone can learn effective communication skills. In Say This, Not That, Alasko presents readers with simple instructions for what to say . . . and what not to say"--

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

"Whether you're addressing groups or speaking one on one with a friend or family member, this illuminating guide gives you simple, powerful tools for getting your point across in a positive way."--Page 4 of cover.

The renowned speaking coach offers step-by-step advice on how to prepare and deliver speeches that communicate your ideas and win over audiences. Why do some speakers succeed while so many others lose their listeners? After working with top clients for decades, executive speaking coach Joan Detz has the answers. In this engaging and comprehensive book, she presents strategies and tips for speeches, sales presentations, brief remarks, job interviews, Q&A sessions, panels—and virtually any situation that requires something to say. Filled with checklists, tip sheets, self-evaluations, and practical advice on every page, this thorough and invaluable guide takes the mystery out of our most dreaded experience. This book will help you say it better-whether you’re talking to one or one thousand. Topics include: • Organizing your message • Finding terrific research • Mastering humor • Conquering nervousness • Handling technical glitches • Working with other speakers • Measuring your effectiveness • Making the most of your voice • Using body language • Building audience rapport • Tapping the power of persuasion • And more

Say This, Not That (To Your Teenage Daughter) is based on the work of Cognition Builders, a 164-person firm that teaches families all over the globe how to have constructive conversations. The authors have selected the most common and confounding conversational quandaries families face, and solved them for you. Chapters in this little treasure cover a variety of situations familiar to any parent of teenage girls, such as: When She’s In a Mood; When Her Heart Is Broken; When the Phone Becomes an Appendage; and When She’s “Totally Stressed Out.”

“I don’t own a single share of stock.” —Michael Moore Members of the liberal left exude an air of moral certitude. They pride themselves on being selflessly committed to the highest ideals and seem particularly confident of the purity of their motives and the evil nature of their opponents. To correct economic and social injustice, liberals support a whole litany of policies and principles: progressive taxes, affirmative action, greater regulation of corporations, raising the inheritance tax, strict environmental regulations, children’s rights, consumer rights, and much, much more. But do they actually live by these beliefs? Peter Schweizer decided to investigate in depth the private lives of some prominent liberals: politicians like the Clintons, Nancy Pelosi, the Kennedys, and Ralph Nader; commentators like Michael Moore, Al Franken, Noam Chomsky, and Cornel West; entertainers and philanthropists like Barbra Streisand and George Soros. Using everything from real estate transactions, IRS records, court depositions, and their own public statements, he sought to examine whether they really live by the principles they so confidently advocate. What he found was a long list of glaring contradictions. Michael Moore denounces oil and defense contractors as war profiteers. He also claims to have no stock portfolio, yet he owns shares in Halliburton, Boeing, and Honeywell and does his postproduction film work in Canada to avoid paying union wages in the United States. Noam Chomsky opposes the very concept of private property and calls the Pentagon “the worst institution in human history,” yet he and his wife have made millions of dollars in contract work for the Department of Defense and own two luxurious homes. Barbra Streisand prides herself as an environmental activist, yet she owns shares in a notorious strip-mining company. Hillary Clinton supports the right of thirteen-year-old girls to have abortions without parental consent, yet she forbade thirteen-year-old Chelsea to pierce her ears and enrolled her in a school that would not distribute condoms to minors. Nancy Pelosi received the 2002 Cesar Chavez Award from the United Farm Workers, yet she and her husband own a Napa Valley vineyard that uses nonunion labor. Schweizer’s conclusion is simple: liberalism in the end forces its adherents to become hypocrites. They adopt one pose in public, but when it comes to what matters most in their own lives—their property, their privacy, and their children—they jettison their liberal principles and embrace conservative ones. Schweizer thus exposes the contradiction at the core of liberalism: if these ideas don’t work for the very individuals who promote them, how can they work for the rest of us?

This is THE ORIGINAL Say This--Not That Book! Description: Have you ever had one of those "I wish I hadn't just said that!" moments? In "Say This, Not That," expert communication trainer Dan O'Connor gives you the words and phrases you can use to effortlessly hit your communication target every time. With "Say This, Not That," you can skip right to the punch and learn the danger phrases to avoid-the ones that are sabotaging your message, and the power phrases to use-the ones that will enable you to deliver your message with clarity and effectiveness-the ones that will move you to a new communication level and put you in the category of savvy communicator. No more skimming through pages to find what you're looking for--every page has useful tools you'll be able to apply immediately, and examples of each phrase in use. Furthermore, this program comes complete with quick-reference reminder cards you can have at-the-ready, so you can really make these techniques your own-not just for one enthusiastic moment, but forever! What will you find in Say This Not That? 1- The words! Most chapters deal with one specific danger phrase to be eliminated from your verbal repertoire and one specific power phrase to replace it. However, since not all phrases we'll be covering have exact opposites, you'll also find chapters that deal solely with danger phrases to be purged from usage, and other chapters that deal solely with power phrases that should be added to your every day communication arsenal, to infuse your speech with punch and power. 2- The theory--A great deal of research has gone into determining the effect of words on the listener. You'll learn the reasons-the "why" of every lesson. 3- Examples--You'll find examples of situations in which the phrases should or should not be used, as well as variations of the words under discussion. 4- Quick reference cards--The number of the quick-reference card that accompanies each lesson. In the back of this book you'll find the quick-reference card. If you're using an e-reader, you can simply turn to that page and keep it open to your phrase for the day, and if you'd like to print out these cards, simply go to our website www.powerdiversity.com and click on the customer resources section. It's as easy as that to achieve new levels of communication success! "Thank you, Dan, for giving me the words! I didn't know it could be so easy to improve my communication skills. I carry your book with me wherever I go, and use the power phrases both at work and at home. Because of your training, I have a better relationship with my boss, my husband, and even my teenagers! I just can't thank you enough." -Marsha Thompson, Washington DC, USA

No parent is perfect. But let’s just say some need more guidance than others. My Bad Parent is a reminder of the lesson all parents will unavoidably pass down: Do as I say, not as I do. With full-color candid photos and wry captions, this book exposes the least effective techniques for raising healthy, balanced children. It chronicles the high adventure of raising a child to adulthood, or at least until the kid can do a keg stand all by himself. My Bad Parent tackles the toughest issues in modern parenting, including: •The number of feet in the air it is permissible to launch a child •The proper size paint bucket used as a motorcycle’s sidecar •The right time to introduce a toddler to the exciting world of political extremism •What’s better for a toddler—a standard or a retractable leash?

Say This, Not That to Your Professor: 20 Talking Tips for College Success is dedicated to the student-professor relationship and provides students with the exact words they need to competently and confidently deal with challenging classroom situations. Readers learn how to professionally communicate in common classroom situations, such as overcoming grade confusion, respectfully challenging a professor, dealing with zeroes and extra credit, and managing late work or absences. The text covers ways to professionally interact during office hours, via email/social media, and when asking for a letter of recommendation. Finally, readers gain self-advocacy strategies for particularly challenging interactions, such as when the class is too boring or too difficult, when feedback is unclear, or when the whole class fails. The third edition features newly written material throughout, fresh organization, and a condensed, streamlined presentation. Additionally, the book includes new quotes from both industry professionals and professors at the end of each chapter to provide students with real-world examples and insight on a range of topics. Say This, Not That to Your Professor is ideal for courses in college success, first-year experience programs, communication, English as a second language, and international orientation courses.

Stay away from awkward exchanges and consult this clever compendium for things you should never, ever say. Learn what not to say at a job interview ("How strict is your sexual-harassment policy?"), what not to say to a cat lady ("Dogs are so much friendlier!"), and what not to say to anyone else you don't want to offend ("Don't take this personally, but..."). A book of quotes you probably shouldn't quote Knock Knock books make great gifts for men and women who want to be their wittiest self Hardcover; 4.25 x 6.25 inches; 128 pages