Om Sri Sai Ram. With love, reverence, and gratitude, Sri Sathya Sai International Organization (SSSIO) offers the Birthday issue of Sathya Sai – The Eternal Companion, November 2024, at the divine lotus feet of our dear Lord, Bhagawan Sri Sathya Sai Baba. This issue features: A divine discourse, delivered on November 23, 1997, in which Swami encourages everyone to recognize one's divine identity. Bhagawan Baba shows us that the mind is the root cause of confusion and teaches us how to ‘know thyself.’ In addition, He lovingly shares practical advice on understanding the 'I' principle. An inspiring letter written by Bhagawan glorifying the ideal women and their virtues. He also showers special 'Birthday Blessings' on all devotees. An editorial, ‘Know Thyself,’ which outlines man's eternal quest to know about creation and its origins. It elaborates on the nature of self-enquiry, why it is important, how to practice it, obstacles in the spiritual journey, and the qualities of a wise person, as taught by Swami and other spiritual masters. Inspiring experiences of two devotees from Peru and India, showing the omniscience, omnipotence, and boundless compassion of the Avatar of our age regardless of space, time, and physical parameters. An article on the landmark International Sai Medical Conference held in 2005 in the divine presence. Attended by 900 top-notch healthcare professionals from 27 countries, it shows Swami’s involvement in every detail of the conference and his passion for helping the needy and the neglected. The publication contains snippets on the selfless service rendered by the SSSIO in the USA and Trinidad & Tobago. It also includes articles on the programs and activities of Sai Young Adults (YAs) worldwide, including ‘Spiritual Hikes’ in Ireland and the Labor Day weekend retreat in the USA. Dr. Ahrabie Yogarajah shares an insightful experience on service, while the ‘InSAIde Scoop’ podcast summary explores the relationship between spirituality and human relationships. The icing on the cake comes from the delightful compositions and artwork by Sathya Sai Education (SSE) children for Bhagawan’s Birthday.

Om Sri Sai Ram. Sri Sathya Sai International Organization (SSSIO) offers the November 2023 Special Birthday issue of Sathya Sai–The Eternal Companion at the divine lotus feet of Bhagawan Sri Sathya Sai Baba with love, reverence, and gratitude. This issue contains a divine discourse given by Swami on November 23, 1996, urging us to fill our hearts with love and be happy. He explains how love can overcome all obstacles and lead one Godward. Swami emphasizes that God can be won only through divine love and not through anything else. The editorial, Loving Service–The Way to Self-Realization, explains why service is the easiest and most effective means of expressing love, leading to Self-Realization, the ultimate goal of human life. Through examples and anecdotes, the editorial expounds on the various aspects of service, its practice in daily life, obstacles to service, and the benefits of service. The publication contains unique personal experiences of devotees with Bhagawan. It also features articles on the glory of womanhood, ideal Sai Young Adults, Sathya Sai Education, and an illuminating letter written by Swami. An in-depth article describes the widely-acclaimed recent International Conference held in Sri Lanka. A heartwarming overview is presented on the medical camp held in Fiji, serving over 2,500 needy residents.

Om Sri Sai Ram. We wish you, your family, and your friends a very Happy New Year filled with love, peace, and bliss. With love, reverence, and gratitude, Sri Sathya Sai International Organization (SSSIO) offers the January 2024 New Year’s issue of Sathya Sai – The Eternal Companion at the divine lotus feet of Bhagawan Sri Sathya Sai Baba. This issue features: A divine discourse by Swami on January 1, 1992, on the manifestation of our innate divinity for Self-realization An inspiring letter written by Bhagawan in May 1973 on realizing the presence of God (Sai) within us An editorial discussing the path to liberation as expounded by the sage Adi Shankaracharya centuries ago Three unique personal experiences of devotees with Swami An article describing the SSSIO Conference in Barbados on the power of Sathya Sai Education in Human Values The publication also contains articles on service activities of the SSSIO in Azerbaijan, Canada, Thailand, and countries of Zone 8, the glory of womanhood, ideal Sai Young Adults, and Sathya Sai Education.

Om Sri Sai Ram. With love, reverence, and gratitude, Sri Sathya Sai International Organization (SSSIO) offers the August 2024 issue of Sathya Sai – The Eternal Companion at the divine lotus feet of our Lord, Bhagawan Sri Sathya Sai Baba. This issue features: A divine discourse delivered on November 24, 1998 (Part 1), wherein Swami exhorts us to practice divine love, the basis for the nine forms of devotion. He explains why Self-enquiry is the royal road to realize the Truth. An inspiring letter written by Bhagawan on August 30, 1975, on asserting and manifesting one’s true nature, which is the Self. An editorial, ‘Para Bhakti – Supreme Devotion,’ which expands on Swami’s teachings on the power and benefits of one-pointed, intense devotion to God, with examples of illustrious and exemplary devotees of Lord Krishna from yore. Heartwarming and inspiring experiences of three devotees, which are transformative. Notable highlights of the landmark SSSIO International Conference held in Nairobi, Kenya, during June-July 2024. The publication features snippets on selfless service rendered by the SSSIO in Thailand, Trinidad and Tobago, and the USA. It also includes articles on the inspiring programs and activities of Sai Young Adults worldwide, including a young devotee's personal reflection and beautiful compositions by children in the Sathya Sai Education program.

Dear Brothers and Sisters, Om Sri Sai Ram. With love, reverence, and gratitude, Sri Sathya Sai International Organization (SSSIO) offers the October 2024 issue of Sathya Sai – The Eternal Companion at the divine lotus feet of our dear Lord, Bhagawan Sri Sathya Sai Baba. This issue features: A divine discourse, delivered on November 24, 1998 (Part 3), wherein Swami concludes the discourse, answering the three final questions from conference delegates. Besides urging us to love God wholeheartedly, He reminds everyone to do good deeds and engage wholeheartedly in sacred activities. Swami also elaborates on the characteristics of divine love and reiterates that true happiness is union with God. An uplifting letter written by Bhagawan in November 1962 assuring a devotee that Sai will grant her supreme peace and happiness; hence, there is no reason for worry and fear. An editorial, ‘The Religion of Love,’ delving into Swami’s teachings on practicing love and seeing oneness in all. It also highlights the work of the SSSIO in disseminating Bhagawan’s teachings, including the harmony of religions and unity of faiths, and gives practical tips for everyone. Heartwarming and inspiring experiences of three devotees from Malaysia, Spain, and the USA, who experienced the love and grace of Sai, and an inspiring poem by a devotee from the USA. An uplifting report on a Sathya Sai School in Ecuador with a progressive timeline, showing how Swami was instrumental in establishing and guiding the school, which shares the light of love and human values in South America. The publication contains snippets on the selfless service rendered by the SSSIO in Argentina, Hong Kong, and Sri Lanka. It also contains articles on the inspiring programs and activities of Sai Young Adults (YAs) worldwide, including a YA’s perspective on two uplifting YA retreats in Greece and Colombia, reflections of a YA from the UK, and an announcement about the release of a YA album of melodious bhajans. Also, there are some beautiful compositions and artwork by Sathya Sai Education (SSE) children in this issue.

In Clothing as Devotion in Contemporary Hinduism, Urmila Mohan explores the materiality and visuality of cloth and clothing as devotional media in contemporary Hinduism. Drawing upon ethnographic research into the global missionizing group “International Society for Krishna Consciousness” (ISKCON), she studies translocal spaces of worship, service, education, and daily life in the group’s headquarters in Mayapur and other parts of India. Focusing on the actions and values of deity dressmaking, devotee clothing and paraphernalia, Mohan shows how activities, such as embroidery and chanting, can be understood as techniques of spirituality, reverence, allegiance—and she proposes the new term “efficacious intimacy” to help understand these complex processes. The monograph brings theoretical advances in Anglo-European material culture and material religion studies into a conversation with South Asian anthropology, sociology, art history, and religion. Ultimately, it demonstrates how embodied interactions as well as representations shape ISKCON’s practitioners as devout subjects, while connecting them with the divine and the wider community.