Instagram is at the heart of global digital culture, having made selfies, filters and square frames an inescapable part of everyday life since it was launched in 2010. In the first book-length examination of Instagram, Tama Leaver, Tim Highfield and Crystal Abidin trace how this quintessential mobile photography app has developed as a platform and a culture. They consider aspects such as the new visual social media aesthetics, the rise of Influencers and new visual economies, and the complex politics of the platform as well as examining how Instagram's users change their use of the platform over time and respond to evolving features. The book highlights the different ways Instagram is used by subcultural groups around the world, and how museums, restaurants and public spaces are striving to be 'Insta-worthy'. Far from just capturing milestones and moments, the authors argue that Instagram has altered the ways people communicate and share, while also creating new approaches to marketing, advertising, politics and the design of spaces and venues. Rich with grounded examples from across the world, from birth pictures to selfies at funerals, Instagram is essential reading for students and scholars of media and communication.

In an increasingly app-focused world, you would be hard-pressed to find a user who hasn’t encountered the massively popular photo-sharing app Instagram. With over 150 million active monthly users, Instagram’s wild success is well known, but unlike other stories of tech triumph, few know the details behind the achievements of Instagram cofounders Kevin Systrom and Mike Krieger. With their experience from other companies, including Google and Microsoft, this pair gave new life to amateur photography the world over. Read how two young, driven techies became the CEOs of the most popular photography app in the world today.

This volume explores the selfie not only as a specific photographic practice that is deeply rooted in digital culture, but also how it is understood in relation to other media of self-portrayal. Unlike the public debate about the dangers of 'selfie-narcissism', this anthology discusses what the practice of taking and sharing selfies can tell us about media culture today: can the selfie be critiqued as an image or rather as a social practice? What are the technological conditions of this form of vernacular photography? By gathering articles from the fields of media studies; art history; cultural studies; visual studies; philosophy; sociology and ethnography, this book provides a media archaeological perspective that highlights the relevance of the selfie as a stereotypical as well as creative practice of dealing with ourselves in relation to technology.

"Award-winning reporter Sarah Frier reveals an inside, never-before-told, behind-the-scenes look at how Instagram defied the odds to become one of the most culturally defining apps of the decade"--

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

The ultimate insider look at the newest titans of tech—and what you can learn from their success In 2007, twenty-one-year old David Karp launched Tumblr, a simple micro-blogging platform, on a whim. By 2012, it had become one of the top ten online destinations, drawing 170 million visitors. By 2013, Yahoo had acquired Tumblr for over $1 billion. Just like that, a kid who hadn’t even earned his high school diploma was worth over a quarter billion dollars. And he’s not the only one . . . Silicon Valley’s newest billionaires represent a unique and unconventional breed of entrepreneur: young, bold, and taking the world by storm with their extreme speed, insatiable hunger, and progressive leadership. These whiz kids (and, to be fair, a few adults) have the hottest companies in the world. They are all turning just one brilliant insight or hook into money at a rate never before seen in human history—creating companies that, even with no revenue, garner insane valuations. With unique insider access to the world’s most influential and wealthy entrepreneurs, Forbes has dug in to find what these super-entrepreneurs say about their own success. This book, introduced, edited, and updated by Forbes editor Randall Lane, is the first comprehensive look at who these instant tech billionaires are and how they achieved their quick wins. With sixteen illuminating pieces, including two never-before published features, we get behind-the-scenes examinations of the founders of Spotify, Airbnb, Tumblr, Twitter, and more, including: Elon Musk: The billionaire founder of Paypal, electric carmaker Tesla, and private space company SpaceX. His extreme ambition is matched by his preternatural engineering mind; no wonder he was the model for Robert Downey Jr.’s portrayal of Iron Man. Evan Spiegel: The twenty-three-year old declined a $3 billion cash offer from Mark Zuckerberg, after making the mountain come to Mohammed (Snapchat’s HQ is in Los Angeles) —an unheard of request from a young gun to one of the biggest players in Silicon Valley. The story of Snapchat’s origin is even wilder than Facebook’s, but Spiegel’s ability to parlay infamy and popularity into revenue is still up in the air, even as Snapchat’s valuation continues to grow. Alex Karp: An eccentric philosopher with almost no tech background turned a Peter Thiel backed venture, Palantir, into a data-mining champion, with clients like the NSA, the FBI, and the CIA. Amid heated privacy concerns, Karp continues to grow Palantir like crazy, to $196 million in funding and an estimated $1 billion in contracts in 2014. You Only Have to Be Right Once is the definitive collection of everything we can learn from these incredible game changers and what their next moves spell for the future of business.

Updated Edition of Bestseller! It’s a multimedia world, and today’s journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Debora Halpern Wenger and Deborah Potter seamlessly build on the fundamentals of good news reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform. While retaining the book’s clear instruction and advice from those in the trenches, Advancing the Story, Fourth Edition has been updated to reflect the latest issues and trends with: greater emphasis on social media and mobile media to gather, promote and disseminate news content; expanded coverage of media ethics and media law; extended examples of effective reporting across multiple platforms; updated writing exercises and new resources for reviewing AP style; and additional interviews with journalists at the forefront of industry changes.

Founded in 1997, Mujeres de Maiz (MdM) is an Indigenous Xicana–led spiritual artivist organization and movement by and for women and feminists of color. Chronicling its quarter-century-long herstory, this collection weaves together diverse stories with attention to their larger sociopolitical contexts. The book crosses conventional genre boundaries through the inclusion of poetry, visual art, testimonios, and essays. MdM’s political-ethical-spiritual commitments, cultural production, and everyday practices are informed by Indigenous and transnational feminist of color artistic, ceremonial, activist, and intellectual legacies. Contributors fuse stories of celebration, love, and spirit-work with an incisive critique of interlocking oppressions, both intimate and structural, encouraging movement toward “a world where many worlds fit.” The multidisciplinary, intergenerational, and critical-creative nature of the project coupled with the unique subject matter makes the book a must-have for high school and college students, activist-scholars, artists, community organizers, and others invested in social justice and liberation.

AUDIENCE Most companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to “spammy” digital marketing and social media strategies that may gain a few quick sales but lose a long-term audience. This powerful mandate challenges all companies to treat their email, mobile, and social audiences like the corporate assets they are. In AUDIENCE, author Jeff Rohrs establishes The Audience Imperative for every company: to use your paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of proprietary audiences over the long-term. To gain a lasting advantage over your competition, look no further than your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube, where you can start building audiences that last. Through research data and case studies, this book details how marketers can gain a competitive advantage with proven strategies, including how to: Embrace “Hybrid Marketing” to squeeze more value from “Fossil Fuel Marketing” (i.e., paid media) Build “renewable energy sources” (owned email, mobile, and social audiences) that provide long-term competitive advantage Create your own Proprietary Audience Development strategy Market with the Red Velvet Touch: Serve the individual, honor their preferences, deliver relevant content, surprise them with access, and delight them with your company’s humanity Test and evolve your efforts on an ongoing basis Every company needs audiences to survive. They are the source of new customers and more profitable relationships. It’s time to restructure your marketing efforts to serve your most important asset. Master the art and the science of Proprietary Audience Development.

This book offers detailed information on a variety of teaching techniques for radiology. Generational differences in communication and adult learning theory have led to changes in educational content delivery. Traditional didactic teaching methods are no longer embraced by students, requiring educators to learn and adopt new techniques. Radiologists currently in practice have little or no experience with these newer techniques, some thrust upon them abruptly by the COVID pandemic. In addition to practicing radiologists, the next generation of educators are currently in training and often do not receive instruction on educational theory and teaching techniques. It is incumbent upon members of the educational sphere to provide resources for these individuals. This work intends to provide just such a resource. The objectives of the book include: Explaining adult learning theory and brain-friendly teaching Describing teaching techniques to leverage brain-friendly teaching Reinforcing key points with links to online video-based lectures as an accompaniment to the text Topics covered across chapters include helping non-teaching faculty to teach, writing high quality MCQ questions, and teaching quality, safety, and professionalism. Each chapter will have one “key takeaway” chart at the conclusion of the chapter with high-yield key points highlighted in a bulleted format. This is an ideal guide for practicing radiologists, including those not currently working in academic centers. Faculty in non-academic centers can specifically benefit from chapters related to medical student, clinician and patient education. Future academic radiologists (i.e., fellows and residents) can benefit from the text as a foundation for careers in teaching hospitals and academic medical centers.