The idea that religion has to succeed in a «market», selling «salvation goods», has proved to be extremely attractive to scholars in sociology and the study of religion. Max Weber used the term «salvation good» to compare different religious traditions. Pierre Bourdieu employed the term in order to analyze «religious economy». And recently, an American group of researchers advocating «rational choice of religion» put the theme at the forefront of current debates. This book - the fruit of an International Congress in Lausanne in April 2005 - brings together leading specialists in the fields of sociology and the study of religion who discuss the terms «salvation goods» (or religious goods) and «religious market». The authors test the applicability of these concepts by using specific examples and they either deliberately advocate or criticize Weberian, Bourdieusian or rational-choice perspectives.

“Essential and thoroughly engaging...Harvey Cox’s ingenious sense of how market theology has developed a scripture, a liturgy, and sophisticated apologetics allow us to see old challenges in a remarkably fresh light.” —E. J. Dionne, Jr. We have fallen in thrall to the theology of supply and demand. According to its acolytes, the Market is omniscient, omnipotent, and omnipresent. It can raise nations and ruin households, and comes complete with its own doctrines, prophets, and evangelical zeal. Harvey Cox brings this theology out of the shadows, demonstrating that the way the world economy operates is shaped by a global system of values that can be best understood as a religion. Drawing on biblical sources and the work of social scientists, Cox points to many parallels between the development of Christianity and the Market economy. It is only by understanding how the Market reached its “divine” status that can we hope to restore it to its proper place as servant of humanity. “Cox argues that...we are now imprisoned by the dictates of a false god that we ourselves have created. We need to break free and reclaim our humanity.” —Forbes “Cox clears the space for a new generation of Christians to begin to develop a more public and egalitarian politics.” —The Nation

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.

This book investigates the religious and social background of members of neo-pentecostal mega-churches in Lima, Peru. From a sociological perspective, it examines the social factors of religious mobility of neo-pentecostals to and between these churches. The book's findings address the question of whether religious mobility of neo-pentecostals serves as a springboard for upward social mobility. (Series: Beitrage zur Missionswissenschaft und Interkulturellen Theologie - Vol. 31) [Subject: Sociology, Religious Studies, Christianity, Pentecostalism, Latin America Studies]

Reveals the many ways in which religious groups actually embraced commercial culture to establish an urban presence. [back cover].

This book, together with a complementary volume 'Religion in Consumer Society', focuses on religion, neoliberalism and consumer society; offering an overview of an emerging field of research in the study of contemporary religion. Claiming that we are entering a new phase of state-religion relations, the editors examine how this is historically anchored in modernity but affected by neoliberalization and globalization of society and social life. Seemingly distant developments, such as marketization and commoditization of religion as well as legalization and securitization of social conflicts, are transforming historical expressions of 'religion' and 'religiosity' yet these changes are seldom if ever understood as forming a coherent, structured and systemic ensemble. 'Religion in the Neoliberal Age' includes an extensive introduction framing the research area, and linking it to existing scholarship, before looking at four key issues: 1. How changes in state structures have empowered new modes of religious activity in welfare production and the delivery of a range of state services; 2. How are religion-state relations transforming under the pressures of globalization and neoliberalism; 3. How historical churches and their administrations are undergoing change due to structural changes in society, and what new forms of religious body are emerging; 4. How have law and security become new areas for solving religious conflicts. Outlining changes in both the political-institutional and cultural spheres, the contributors offer an international overview of developments in different countries and state of the art representation of religion in the new global political economy.

This vibrant collected volume considers the question: how, exactly, did the relationship between trade and religion develop historically? Examining a wide range of commercial exchanges across religious boundaries around the Mediterranean Sea and the Atlantic and Indian Oceans during the second millennium, it offers a variety of perspectives on this intriguing and surprisingly neglected subject.

Presenting an overview of an emerging field in the study of contemporary religion, this book, together with a complementary volume Religion in the Neoliberal Age, explores issues of religion, neoliberalism and consumer society. Claiming that we have entered a new phase that implies more than the recasting of state-religion relations, the authors examine how religious changes are historically anchored in modernity but affected by the commoditization, mediatization, neoliberalization and globalization of society and social life. Religion in Consumer Society explores religion as both shaped by consumer culture and as shaping consumer culture. Following an introduction which critically analyses studies on consumer culture and integrates scholarship in the sociology of religion, this book explores the following topics: how consumerism and electronic media have shaped globalized culture, and how this is affecting religion; the dynamics and characteristics of often overlooked middle-class religion, and how these relate to globalization and differences between 'developed' and 'emerging' countries; emerging trends, and how we understand phenomena as different as mega churches and holistic spiritualistic journeys, and how the pressures of consumer culture act on religious traditions, indigenous and exogenous; the politics of religious phenomena in the Age of Neoliberalism; and the hybrid areas emerging from these reconfigurations of religion and the market. Outlining changes in both the political-institutional and cultural spheres, the contributors offer an international overview of developments in different countries and state of the art representation of religion in the new global political economy.

This book approaches newly emerging religious groups through the interplay between religious and non-religious spheres in the specific context of Vietnam. It considers the new religious groups as a part of religious reconfiguration in Vietnam caused by intensified interactions among these spheres. It explores changes of relationship between religions, and changes between the religious sphere and the political, economic and public spheres in contemporary Vietnam. Specifically, it traces trajectories of religious development in relation to politico-economic changes in this rapidly modernising nation. It tests a hypothesis that at least some new yet unrecognized new religious groups have a positive/ active role in modernisation rather than a negative/reactive role. To this end, the book draws on a number of research approaches and methodologies in an effort to provide readers with a multi-faceted understanding of Vietnam’s new religious groups. The research is interdisciplinary in orientation, drawing on sociology and anthropology. It is also comparative in that it bases its argument on a consideration of three distinct new religious groups in Vietnam. The research is also qualitative and ethnographic in that it drew on some of the techniques associated with participant observation during a sustained period of fieldwork amongst the three religious groups. The concept of religious reconfiguration developed in this book provides a framework for the study of religion in Vietnam which opens the way to further analysis from a comparative perspective. Meanwhile, an emphasis upon religious reinvention which addresses processes of remaking, transforming, legitimating and accommodating can be useful for research into New Religious Movements elsewhere in Asia. A research in the challenges of new religions could act as a catalyst for interdisciplinary studies based on detailed empirical study of religious diversity and of religious freedom by other scholars. It is hoped that this research might help to give a voice to religious minorities that are often the victim of stereotyping, misunderstanding, and punitive treatment. The book is suitable for post-graduate students and social researchers who are interested in religious revival, religious diversification, State-religion relationships, and State's regulation of new religions.

This book provides a systematic commentary on the first two books of the Bible: Genesis and Exodus. Drawing on these two essential books, it subsequently offers new readings of several issues relevant for today’s economic and social life. Western Humanism has its own founding cultural and symbolic codes. One of them is the Bible, which has for millennia provided a wealth of expressions on politics and love, death and economy, hope and doom. Biblical stories have been revived and reinterpreted by hundreds of generations, and have informed many of our most beautiful works of art, not to mention the dreams of children and adults alike. And they have given us hope during the many painful times of exile and oppression that we have gone through, and are going through still. Among the books of the Bible, in both the Jewish and Christian traditions, Genesis and Exodus represent the true foundation of biblical theology and anthropology, but in them we also find the roots of the culture of markets, money and commerce, which would go on to flourish during the Middle Ages and ultimately form the ‘spirit of capitalism’ (Max Weber) or the ‘religion of capitalism’ (Walter Benjamin) in the modern era. This book examines the Biblical foundations of our conception of social relations, and offers new insights on the present economic and social discourse.