Your essential guide to calculating return on investment. Build and refine your measurement and evaluation skills through ROI Basics, perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to accountability. Its five-level evaluation framework includes: Level 1: Reaction and Planned Action Level 2: Learning Level 3: Application and Implementation Level 4: Impact Level 5: Return on Investment ROI Basics provides a baseline exploration of ROI for the talent development function and the steps to successful evaluation: evaluation planning, data collection, data analysis, and results optimization. In this second edition, experts Patti and Jack Phillips go deeper into aligning programs to the business, detecting payoff needs, and identifying specific business measures that need to improve. They explore how the process applies beyond training to talent development and suggest how new technologies can influence ROI adoption and implementation in your organization. This updated book offers a review of two essential—and often overlooked—steps in the ROI process: isolating program impact and sustaining momentum.

ROI Basics provides a baseline exploration of ROI for the talent development function. In this second edition, ROI experts Patti and Jack Phillips cover the steps to successful ROI evaluation and the five-level evaluation framework. This book is perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to accountability.

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html

A Simple, Effective Approach to Attaining Learning and Performance Results Job aids are often the most practical way to get quick performance improvement, particularly in time-pressured, resource-constrained situations. Not sure where to begin, or even if a job aid is the right choice? Job Aids Basics will teach you everything you need to know about selecting, creating, and using job aids. In this revised second edition, author Joe Willmore has included new examples of how to use job aids, as well as a new chapter on creating job aids for mobile devices. This is in addition to his step-by-step guide to determining the right job aid format for any situation, developing it using proven best practices, and implementing it in a way that ensures people will actually use it on the job. Willmore also gives you an evaluation process to determine if the job aid accomplished the business objectives you set out to meet. Each chapter contains insightful tips and tricks to help you avoid common mistakes people make when designing a job aid. There are also exercises at the end of every chapter so you can practice what you’ve learned. And as with all books in ATD’s Training Basics series, icons will alert you to essential concepts and definitions. Go from novice job aid designer to expert by adding this crucial resource to your training toolkit.

Understanding performance improvement is imperative. Have you noticed the trend toward performance in your profession? It’s happening around the world. With organizations placing greater emphasis on results and accountability, having knowledge of performance is critical. In the revised second edition of Performance Basics learning strategist Joe Willmore guides you through human performance improvement—or HPI—and delves into major changes in performance analysis. See the Performance DNA process you know from ATD’s Human Performance Improvement program at work and discover why focusing on performance improvement is so important to organizational success. How do I conduct a front-end analysis? When should I focus on accomplishments? What is the importance of root cause analysis? And when do I administer formative, summative, and ROI analyses? If you’re grappling with any of these questions, you’ll find answers and step-by-step guidance inside. Get the results you need to generate organizational improvement and ensure you’re ready for your foray into performance consulting. You’ll find this book to be a useful tool. About the Series ATD’s Training Basics series offers techniques, examples, and exercises that help you perfect your skills and apply them on the job. Every title is designed to be a quick, concise crash course on a crucial training topic and features instruction for practical day-to-day application.

Your training: Do they love it or live it? How do training professionals show the impact their programs are making? Positive feedback only goes so far in confirming success. And entertainment value, while important, isn't the truest measure of your effectiveness. To find out whether your participants are applying what they’ve learned on the job, you need a good evaluation strategy—one that connects evaluation to performance, program design, and bottom-line value. Each chapter of Evaluation Basics focuses on a critical aspect of developing and implementing an evaluation plan for a face-to-face or virtual training program. You’ll not only learn about the methods and instruments you can use to determine the value of your program, but you’ll also get help effectively communicating results. Part of ATD’s Training Basics series, the second edition of Evaluation Basics offers practical examples, worksheets, and new case studies to further your understanding.

Evaluation Basics is the perfect tool for individuals wishing to build or enhance practical training evaluation skills from frontline trainers and designers of training to subject matter experts who occasionally function as a trainer. The four carefully constructed chapters on each of Kirkpatrick's classic four levels of evaluation offer you a clear path to success. Plus, you will find two invaluable chapters on how biases creep into all levels of evaluation and a chapter on how to communicate evaluation results effectively. Practical examples, worksheets, checklists, tips, and notes are included throughout the book.

Go from order-taker to valued performance consultant. You may be pressured to give an immediate “yes” to a training request. Resist. Instead, start playing an essential role in driving your organization forward by using needs assessment to target your training programs to support critical business goals. Organizations need staff to be efficient and effective. That calls for training programs that get to the core of performance issues. A needs assessment ensures that you understand the root of problems like knowledge gaps, performance issues, and product quality and gives you the tools to resolve them. This second edition of Needs Assessment Basics starts with the initial training request and guides you all the way through data collection and making training recommendations. A progressive case study illustrates the seven phases of a needs assessment plan to reinforce each chapter’s content. Part of ATD’s Training Basics series, Needs Assessment Basics will help you develop a foundation that will ensure the training programs you design and deliver will help the organization succeed.

This title presents numerous case studies on how to prove the dollar-for-dollar ROI and worth of training and development programs.

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.