A non-fiction companion volume to the popular Rick Brant Science-Adventure Series. This reprint of a very hard-to-find title includes easy-to-read chapters about codes and ciphers, slingshots and archery, microscopes and radios, tricks and games, and scientific experiments and how to plan a science project. Please Note: These experiments have not been written with the modern reader in mind. Some may be dangerous and should not be undertaken. The Rick Brant series was written pseudonymously under the name John Blaine from 1946-1968 . Many millions of the books were sold. Rick Brant was a high school boy who lived on an island off the coast of New Jersey. His father was a world-famous scientist. Rick's best friend was Donald "Scotty" Scott and together they have adventures all over the globe usually involving a secret science project of some kind. Originally published in 1960.

Rick and Scotty search for a sacred relic in the Philippines -- but danger lurks around every turn! (Volume 10 in the Rick Brant series.)

Rick and Scotty are shocked as one scientist after another falls victim to a diabolical machine. Notice: This Book is published by Historical Books Limited (www.publicdomain.org.uk) as a Public Domain Book, if you have any inquiries, requests or need any help you can just send an email to [email protected] This book is found as a public domain and free book based on various online catalogs, if you think there are any problems regard copyright issues please contact us immediately via [email protected]

Book Excerpt: ...with which Dr. Ernst had taken care of Zircon's requests.By lunchtime they had picked up their equipment and supplies, Scotty had tested the twin diesel engines on the Water Witch and announced himself more than pleased, Rick had checked over the aqualungs and compressor that had come down with his camera and other equipment by freight, the supplies had been stowed, the Sky Wagon refueled, and nothing remained but to check in at the hotel. This, they had decided, could wait until after lunch.While the scientists drove off in Dr. Ernst's car to pick up the doctor at his office, Rick and Scotty walked into town, headed for "The Danish Pastry" where the group was to meet for lunch.Rick spoke his amazement. "Look at us," he marveled. "Ready to go. No trouble, no strain, no pain. Ever see an expedition get off to such a smooth start? We can't lose, Scotty. After a beginning like this we couldn't help finding the treasure."Scotty grinned his agreement. "I didn't ask," he sai...

Rick Brant and his friends solve a baffling mystery involving a disappearing magician.

Build a “cognitive brand” that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever. In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds—and create effective marketing strategies to build the kind of loyalty that fuels today’s iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves: Does this brand give me good vibes? Does what this brand says make sense to me? Will I be happier if I buy this brand? These three factors—good brand vibes, brand sense, and brand resolve—are the hidden mantra that push customers off the fence of indecision, and get them not just to admire, but actually buy the brands again and again.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed deeply in their thoughts to drive choice.Dayal is the marketing thought leader who predicted that “consumer collaboration” would be the key factor in winning people’s trust online and giving consumers control over their personal information would be central to gaining their trust—issues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.

A proposal for a new way to do cognitive science argues that cognition should be described in terms of agent-environment dynamics rather than computation and representation. While philosophers of mind have been arguing over the status of mental representations in cognitive science, cognitive scientists have been quietly engaged in studying perception, action, and cognition without explaining them in terms of mental representation. In this book, Anthony Chemero describes this nonrepresentational approach (which he terms radical embodied cognitive science), puts it in historical and conceptual context, and applies it to traditional problems in the philosophy of mind. Radical embodied cognitive science is a direct descendant of the American naturalist psychology of William James and John Dewey, and follows them in viewing perception and cognition to be understandable only in terms of action in the environment. Chemero argues that cognition should be described in terms of agent-environment dynamics rather than in terms of computation and representation. After outlining this orientation to cognition, Chemero proposes a methodology: dynamical systems theory, which would explain things dynamically and without reference to representation. He also advances a background theory: Gibsonian ecological psychology, “shored up” and clarified. Chemero then looks at some traditional philosophical problems (reductionism, epistemological skepticism, metaphysical realism, consciousness) through the lens of radical embodied cognitive science and concludes that the comparative ease with which it resolves these problems, combined with its empirical promise, makes this approach to cognitive science a rewarding one. “Jerry Fodor is my favorite philosopher,” Chemero writes in his preface, adding, “I think that Jerry Fodor is wrong about nearly everything.” With this book, Chemero explains nonrepresentational, dynamical, ecological cognitive science as clearly and as rigorously as Jerry Fodor explained computational cognitive science in his classic work The Language of Thought.

NATIONAL BESTSELLER • NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • The Pulitzer Prize-winning author of Independence Day and The Sportswriter brings back the unforgettable Frank Bascombe in this astonishing meditation on modern-day America. A sportswriter and a real estate agent, husband and father—Frank Bascombe has been many things to many people. His uncertain youth behind him, we follow him through three days during the autumn of 2000, when his trade as a realtor on the Jersey Shore is thriving. But as a presidential election hangs in the balance, and a post-nuclear-family Thanksgiving looms before him, Frank discovers that what he terms “the Permanent Period” is fraught with unforeseen perils. An astonishing meditation on America today and filled with brilliant insights, The Lay of the Land is a magnificent achievement from one of the most celebrated chroniclers of our time. Also available in the Bascombe Trilogy: The Sportswriter and Independence Day

With a new addition to the family, Frances is feeling left out. So Frances decides to run away—but not too far! This new edition of Russell and Lillian Hoban’s beloved classic is perfect for beginning readers.