With the advent of new media and technology, the notion of the rhetorical situation has changed, and there is now the exigence of a new theory of the rhetorical situation that better incorporates such new notions. By bringing together critical theory of technology and theory of critical geography, along with rhetoric and language theory, this book proposes a new theory on the rhetorical situation that has more explanatory power, and accounts for, frames, critiques, and analyses the fundamental assumptions and beliefs on the rhetorical situation. This theory conceives the constituents of the rhetorical situations as indiscrete and non-linear entities. The book offers an innovative way to study the rhetorical situation in a new light that will broaden the research scope of rhetoric.

Emotive language is now best understood by combining the analytic techniques of classical rhetoric with current linguistic practices. With or without prompting, the 'passions' of Renaissance culture can stir contrary feelings in today's readers, which are enlisted to validate a range of theorised responses. This book will mediate between critics, readers, the author and the original audience, using the 'New Rhetoric' to open fresh perspectives on writers as diverse as Christopher Marlowe, Lucy Hutchinson and Margaret Cavendish.

Appeals in Modern Rhetoric: An Ordinary-Language Approach introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M. Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal—meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how persuasion works that is suitable for graduate and undergraduate courses yet still addresses topics of current interest to specialists. Supplementing the volume are practical and theoretical approaches to the construction and analysis of rhetorical messages and brief and readable examples from popular culture, academic discourse, politics, and the verbal arts. Killingsworth draws on close readings of primary texts in the field, referencing theorists to clarify concepts, while he decodes many of the basic theoretical constructs common to an understanding of identification. Beginning with examples of the model of appeals in social criticism, popular film, and advertising, he covers in subsequent chapters appeals to time, place, the body, gender, and race. Additional chapters cover the use of common tropes and rhetorical narrative, and each chapter begins with definitions of key concepts.

This book offers an interdisciplinary approach to concepts of the self associated with the development of humanism in England, and to strategies for both inclusion and exclusion in structuring the early modern nation state. It addresses writings about rhetoric and behavior from 1495–1660, beginning with Erasmus’ work on sermo or the conversational rhetoric between friends, which considers the reader as an ‘absent audience’, and following the transference of this stance to a politics whose broadening democratic constituency needed a legitimate structure for governance-at-a-distance. Unusually, the book brings together the impact on behavior of these new concepts about rhetoric, with the growth of the publishing industry, and the emergence of capitalism and of modern medicine. It explores the effects on the formation of the ‘subject’ and political legitimation of the early liberal nation state. It also lays new ground for scholarship concerned with what is left out of both selfhood and politics by that state, studying examples of a parallel development of the ‘self’ defined by friendship not only from educated male writers, but also from women writers and writers concerned with socially ‘middling’ and laboring people and the poor.

The ninth volume of this annual journal continues the consideration of the relations of European with non-European literatures begun in volume 8. It brings the series of special bibliographies on the history of comparative literary studies in the UK up to 1965, and contains the annual bibliography of comparative literature, covering 1984.

Critiques of Knowing explores what happens to science and computing when we think of them as texts. Lynette Hunter elegantly weaves together vast areas of thought: rhetoric, politics, AI, computing, feminism, science studies, aesthetics and epistemology. Critiques of Knowing shows us that what we need is a radical shake-up of approaches to the arts if the critiques of science and computing are to come to any fruition.

Allegories, rhetoric, imagery, commonplaces, cliches and archetypes are discussed in connection with the literary work of authors such as Montaigne, Shakespeare, Jules Verne, Emile Zola and James Joyce.

Rewriting the Thirties questions the myth of the 'anti-modernist' decade. Conversely, the editors argue it is a symptomatic, transitional phase between modern and post-modern writing and politics, at a time of cultural and technological change. The text reconsiders some of the leading writers of the period in the light of recent theoretical developments, through essays on the ambivalent assimilation of Modernist influences, among proletarian and canonical novelists including James Barke and George Orwell, and among poets including Auden, MacNeice, Swingler and Bunting, and in the work of feminist writers Vera Brittain and Winifred Holtby. In this substantial remapping, the complexity and scope of literary-critical debate at the time is discussed in relation to theatrical innovation, audience attitudes to the mass medium of modernity - cinema - the poetics of suburbia, consumerism and national ideology, as well as the discursive strategies of British and American documentarism.