This volume presents a representative cross-section of the more than 200 papers presented at the 1994 conference of the Rhetoric Society of America. The contributors reflect multi- and inter-disciplinary perspectives -- English, speech communication, philosophy, rhetoric, composition studies, comparative literature, and film and media studies. Exploring the historical relationships and changing relationships between rhetoric, cultural studies, and literacy in the United States, this text seeks answers to such questions as what constitutes "literacy" in a post-modern, high-tech, multi-cultural society?

This provocative volume is based on the premise that cultural studies and rhetorical studies address specific and parallel questions about culture, critical practice, and interpretation, and that opening up a dialogue between them can enhance both and provide a more complete understanding of society. Noted scholars across a variety of disciplines examine overlaps and contradictions between these approaches as well as critical and pedagogical issues that surface with their linkage.

This book presents a selective, introductory reading of key texts in the history of magic from antiquity forward, in order to construct a suggestive conceptual framework for disrupting our conventional notions about rhetoric and literacy. Offering an overarching, pointed synthesis of the interpenetration of magic, rhetoric, and literacy, William A. Covino draws from theorists ranging from Plato and Cornelius Agrippa to Paulo Freire and Mary Daly, and analyzes the different magics that operate in Renaissance occult philosophy and Romantic literature, as well as in popular indicators of mass literacy such as “The Oprah Winfrey Show” and The National Enquirer. Magic, Rhetoric, and Literacy distinguishes two kinds of magic-rhetoric that continue to affect our psychological and cultural life today. Generative magic-rhetoric creates novel possibilities for action, within a broad sympathetic universe of signs and symbols. Arresting magic-rhetoric attempts to induce automatistic behavior, by inculcating rules and maxims that function like magic ritual formulas: JUST SAY NO. In this connection, the literate individual is one who can interrogate arresting language, and generate “counter-spells.”

Rhetorics, Poetics, and Cultures is James Berlin's most comprehensive effort to refigure the field of English Studies. Here, in his last book, Berlin both historically situates and recovers for today the tools and insights of rhetoric-displaced and marginalized, he argues, by the allegedly disinterested study of aesthetic texts in the college English department. Berlin sees rhetoric as offering a unique perspective on the current disciplinary crisis, complementing the challenging perspectives offered by postmodern literary theory and cultural studies.

Three extensively revised essays by Mailloux, an influential proponent of cultural studies, describe his approach in depth. Following are ten essays, nine of them written specifically for this volume, by scholars who offer various perspectives on Mailloux's ideas. Each essayist weighs the strengths and limitations of the cultural studies movement in general and Mailloux's approach in particular.

Why are today's students not realizing their potential as critical thinkers? Although educators have, for two decades, incorporated contemporary cultural studies into the teaching of composition and rhetoric, many students lack the powers of self-expression that are crucial for effecting social change. Acts of Enjoyment presents a critique of current pedagogies and introduces a psychoanalytical approach in teaching composition and rhetoric. Thomas Rickert builds upon the advances of cultural studies and its focus on societal trends and broadens this view by placing attention on the conscious and subconscious thought of the individual. By introducing the cultural theory work of Slavoj Zizek, Rickert seeks to encourage personal and social invention—rather than simply following a course of unity, equity, or consensus that is so prevalent in current writing instruction. He argues that writing should not be treated as a simple skill, as a na•ve self expression, or as a tool for personal advancement, but rather as a reflection of social and psychical forces, such as jouissance (enjoyment/sensual pleasure), desire, and fantasy-creating a more sophisticated, panoptic form. The goal of the psychoanalytical approach is to highlight the best pedagogical aspects of cultural studies to allow for well-rounded individual expression, ultimately providing the tools necessary to address larger issues of politics, popular culture, ideology, and social transformation.

In Shaping Language Policy in the U.S.: The Role of Composition Studies, author Scott Wible explores the significance and application of two of the Conference on College Composition and Communication’s key language policy statements: the 1974 Students’ Right to Their Own Language resolution and the 1988 National Language Policy. Wible draws from a wealth of previously unavailable archived material and professional literature to offer for the first time a comprehensive examination of these policies and their legacies that continue to shape the worlds of rhetoric, politics, and composition. Wible demonstrates the continued relevance of the CCCC’s policies, particularly their role in influencing the recent, post-9/11 emergence of a national security language policy. He discusses in depth the role the CCCC’s language policy statements can play in shaping the U.S. government’s growing awareness of the importance of foreign language education, and he offers practical discussions of the policies’ pedagogical, professional, and political implications for rhetoric and composition scholars who engage contemporary debates about the politics of linguistic diversity and language arts education in the United States. Shaping Language Policy in the U.S. reveals the numerous ways in which the CCCC language policies have usefully informed educators’ professional practices and public service and investigates how these policies can continue to guide scholars and teachers in the future.

In this work, theorists reflect on the growing interest in genre studies in a number of inter-related disciplines such as literary theory, sociology and cultural studies, and examine the implications this reconception of genre has on both research and teaching.

This collection of essays by Walter J. Ong focuses on the complex and dynamic relationship between verbal performance and cultural evolution. By studying the history of rhetoric and related arts from classical antiquity through the age of romanticism to the modern period, Ong both illuminates the past and helps explain late-twentieth-century modes of expression. Elegantly written and wide ranging, Rhetoric, Romance, and Technology traces the evolution of devices used to store, retrieve, and communicate knowledge. Ong discusses diverse topics including memory as art, associationist critical theory, the close relationship between romanticism and technology, and the popular culture of the 1970s. This book also contains essays about Tudor writings in English on rhetoric and literary theory, the study of Latin as a Renaissance puberty rite, Ramism in the classroom and in commerce, Jonathan Swift's notion of the mind, and John Stuart Mill's politics.