For two decades, students and instructors have relied on award-winning author Craig Smith’s detailed description and analysis of rhetorical theories and the historical contexts for major thinkers who advanced them. He employs key themes from important philosophical schools in this well-researched chronicle of rhetoric and human consciousness. One is that rhetoric is a response to uncertainty. The modern philosophers, like the naturalists of ancient Greece and the Scholastics who preceded them, tried to end uncertainty by combining the discoveries of science and psychology with rationalism. Their aim was progress and a consensus among experts as to what truth is. However, where modernism proved ineffective, rhetoric was revived to fill the breach. Another significant theme is that different conceptions of human consciousness lead to different theories of rhetoric, and for every major school of thought, another school of thought forms in reaction. Classic and contemporary examples demonstrate the usefulness of rhetorical theory, especially its ability to inform and guide. By providing probes for rhetorical criticism, discussions also demonstrate that rhetorical criticism illustrates, verifies, and refines rhetorical theory. Thus, the synergistic relationship between theory and criticism in rhetoric is no different than in other arts: Theory informs practice; analysis of successful practice refines theory. Smith’s absorbing study has been expanded to include thorough treatments of rhetoric in the Romantic Era, feminist and queer theory, and historical context for the creation of rhetorical theory and its use in public address.

This text illustrates the evolving definitions of rhetoric from myth & display to persuasion & symbolic inducement. This history of rhetoric includes unique, in-depth investigations of Greco-Roman, medieval, Renaissance, modern, existential & postmodern thinking.

The anniversary edition marks thirty years of offering an indispensable review and analysis of thinkers who have exerted a profound influence on contemporary rhetorical theory: I. A. Richards, Ernesto Grassi, Chaïm Perelman and Lucie Olbrechts-Tyteca, Stephen Toulmin, Richard Weaver, Kenneth Burke, Jürgen Habermas, bell hooks, Jean Baudrillard, and Michel Foucault. The brief biographical sketches locate the theorists in time and place, showing how life experiences influenced perspectives on rhetorical thought. The concise explanations of complex concepts are clear, engaging, insightful, and highly accessible, serving as an excellent primer for reading the major works of these scholars. The critical commentary is carefully chosen to highlight implications and to place the theories within a broader rhetorical context. Each chapter ends with a complete bibliography of works by the theorists.

This book introduces basic concepts of human signification, explains both primal & contemporary rhetoric experience, & offers challenges to common-sense understandings.

Kathleen E. Welch explores the profound changes in writing and discourse brought about by electronic forms of communication.

Are humans unwitting partners in evolution with psychedelic plants? Darwin’s Pharmacy shows they are by weaving the evolutionary theory of sexual selection and the study of rhetoric together with the science and literature of psychedelic drugs. Long suppressed as components of the human tool kit, psychedelic plants can be usefully modeled as “eloquence adjuncts” that intensify a crucial component of sexual selection in humans: discourse. Psychedelic plants seduce us to interact with them, building an ongoing interdependence: rhetoric as evolutionary mechanism. In doing so, they engage our awareness of the noosphere, or thinking stratum of the earth. The realization that the human organism is part of an interconnected ecosystem is an apprehension of immanence that could ultimately benefit the planet and its inhabitants. To explore the rhetoric of the psychedelic experience and its significance to evolution, Doyle takes his readers on an epic journey through the writings of William Burroughs and Kary Mullis, the work of ethnobotanists and anthropologists, and anonymous trip reports. The results offer surprising insights into evolutionary theory, the war on drugs, the internet, and the nature of human consciousness itself. Watch the book trailer: https://www.youtube.com/watch?v=xof-t2cAob4

This book is a necessary supplement to the theoretical exploration into semantic rhetoric, particularly a breakthrough in the study of the relationship between the source domain and target domain involved in the construction of semantic rhetorical discourse. The study focuses on rhetorical expressions constructed by means of semantic variation or deviation of concepts. Based on the holistic cognitive pragmatic model and the framework of impartment and inheritance of connotation and denotation, this book constructs a new framework, the Annotation-Denotation Relevance-Inheritance Model (ADRIM) to explain the construing of semantic rhetoric. Besides, rooted in the Index Hypothesis Theory and the research paradigm of affordance derivation in language comprehension, three ERP experiments on metaphor, irony, and pun, are conducted to demonstrate the psychological reality that people activate possible feature extraction in the process of understanding semantic rhetoric. With those sample analyses and experiments, the feasibility and operability of ADRIM are proved. The book unfolds a combined approach of speculative research and empirical research, and can provide a new methodological alternative for semantic rhetorical studies in different languages. This title will be an essential read to students and scholars of Linguistics, East Asian Studies, and social workers who are interested in Language Studies in general.

In recent years there has been much interest in collective memory and commemoration. It is often assumed that when nations celebrate a historic day, they put aside the divisions of the present to recall the past in a spirit of unity. As Billig and Marinho show, this does not apply to the Portuguese parliament's annual celebration of 25 April 1974, the day when the dictatorship, established by Salazar and continued by Caetano, was finally overthrown. Most speakers at the ceremony say little about the actual events of the day itself; and in their speeches they continue with the partisan politics of the present as combatively as ever. To understand this, the authors examine in detail how the members of parliament do politics within the ceremony of remembrance; how they engage in remembering and forgetting the great day; how they use the low rhetoric of manipulation and point-scoring, as well as high-minded political rhetoric. The book stresses that the members of the audience contribute to the meaning of the ceremony by their partisan displays of approval and disapproval. Throughout, the authors demonstrate that, to uncover the deeper meanings of political rhetoric, it is necessary to take note of significant absences. The Politics and Rhetoric of Commemoration illustrates how an in-depth case-study can be invaluable for understanding wider processes. The authors are not content just to uncover unnoticed features of the Portuguese celebration. They use the particular example to provide original insights about the rhetoric of celebrating and the politics of remembering, as well as throwing new light onto the nature of party political discourse.