In this fascinating delve into the history of football, “The Galácticos: The Golden Era of Real Madrid” explores the rise and influence of the two Galactic Eras that shaped Real Madrid as one of the greatest powers in world sport. The narrative begins in the early 2000s, when president Florentino Pérez implemented a bold transfer strategy, bringing stars such as Luis Figo, Zinedine Zidane and Ronaldo Fenômeno to the Santiago Bernabéu. Through this revolutionary approach, Real Madrid not only won titles, but also redefined what it means to be a football club in the context of globalization. With a detailed analysis of the most impactful transfers, memorable goals and historic records, the book also examines the legacy left by players such as Cristiano Ronaldo and Kaká, who continued to write the club’s history in the Second Galactic Era. Between the glamour of the stars and the challenges faced on the field, the work reveals how each signing was not just a strategic move, but a careful construction of the Real Madrid brand.

Real Madrid was a broken club. As Cristiano Ronaldo and Zinedine Zidane walked away from the Estadio Santiago Bernabéu, a full-blown identity crisis emerged. In one humiliating week, losses to Barcelona in the Copa del Rey and La Liga, as well as a UEFA Champions League exit at the hands of Ajax, effectively ended Real Madrid's hope of a 2018/19 trophy. From the highs of Zinedine Zidane's first tenure to the lows of the 2018/19 season, discover how Zizou revitalized a broken Real Madrid squad. "Revitalizing Real Madrid - The Tactics and Stats behind Zinedine Zidane's Success" takes an in-depth look at the ideas fueling Real Madrid's 2019/20 La Liga title run. Once a high-scoring team with a leaky defense, Zidane reshaped the team's approach, transforming them into Europe's top defensive side. Through tactical visualizations and contextualized statistics from Scott Martin, a senior analyst for Total Football Analysis, experience the revitalization of world soccer's greatest heavyweight, Real Madrid.

A tool to enable Americans to read printed Russian (Cyrillic) contemporary literature, On-line newspapers, printed materials, etc. Extremely comprehensive listings of Composite word/terms, Word stems and their grammatically defining endings, Uniquely phoneticized words, and unique word/terms found in no other published American source. Translations are structured to firstly list the most common American translation, followed by secondary translations, and their synonyms. Each Cyrillic entry is categorized by grammatical usage. Adjectives have the source topic listed at the end of each Cyrillic entry. Product is intended for all those interested in reading the Russian Printed Language; speaking or pronouncing the Russian language is not a restriction for reading and literal understanding. This publication is intended to complement the basic Russian language translations found in a quality/comprehensive Russian/English dictionary (such as Oxfords Russian/English Dictionary). Utilize Contemporary Russian by L. L. Downing to access the fascinating world of the extensive Russian Language.

Die Meister! Die Besten! Les grandes équipes! The champions! The pinnacle of club football, the UEFA Champions League is where heroes are made and legacies enshrined. The seven-year period between the beginning of the 2007/08 campaign and the end of the 2013/14 campaign is defined by four men, but what makes this era so magical was the rivalry Cristiano Ronaldo shared with Lionel Messi. Both Ronaldo and Messi were on a level of their own and cemented themselves as two of the greatest players to ever play the game. Turning to the coaches, Pep Guardiola became the competition's Goliath figure, but for every Goliath, there must be a David. Jose Mourinho embodies David. He won the competition with Inter Milan in 2009/10, overcoming Pep Guardiola's Barcelona in the semi-finals against the odds. But while he only won the competition once during this period his finger-prints can be founds all over the winning campaigns of Chelsea and Real Madrid. Tactical innovation, fierce rivalries, and four all-time greats delivered an unparalleled era in football history. Dive into the nostalgia and nailbiting moments with contributions from some of the world's most respected football journalists, including Raphael Honegstein, Andy West, Phil Schoen, and Dan Levene. Joining our team of tactical experts are renowned tacticians Tobias Escher, Alex Delmas, Muddassir Hussain, and more. These are the Champions and this is their LEGACY.

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

In recent years, major sporting and cultural events such as the Olympic Games have emerged as significant elements of public policy, particularly in efforts to achieve urban regeneration. As well as opportunities arising from new venues, these events are viewed as a way of stimulating investment, gaining civic engagement and publicizing progress to assist the urban regeneration process more generally. However, the pursuit of regeneration involving events is a practice that is poorly understood, controversial and risky. Events and Urban Regeneration is the first book dedicated to the use of events in regeneration. It explores the relationship between events and regeneration by analyzing a range of cities and a range of sporting and cultural events projects. It considers various theoretical perspectives to provide insight into why major events are important to contemporary cites. It examines the different ways that events can assist regeneration, as well as problems and issues associated with this unconventional form of public policy. It identifies key issues faced by those tasked with using events to assist regeneration and suggests how practices could be improved in the future. The book adopts a multi-disciplinary perspective, drawing together ideas from the geography, urban planning and tourism literatures, as well as from the emerging events and regeneration fields. It illustrates arguments with a range of international case studies placed within and at the end of chapters to show positive outcomes that have been achieved and examples of high profile failures. This timely book is essential reading for students and practitioners who are interested in events, urban planning, urban geography and tourism.

A Washington Post Bestseller Three Principles for Managing—and Avoiding—the Problems of Growth Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company’s Chris Zook and James Allen, authors of the bestselling Profit from the Core, researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external—increasing distance from the front lines, loss of accountability, proliferating processes and bureaucracy, to name only a few. What’s more, companies experience a set of predictable internal crises, at predictable stages, as they grow. Even for healthy companies, these crises, if not managed properly, stifle the ability to grow further—and can actively lead to decline. The key insight from Zook and Allen’s research is that managing these choke points requires a “founder’s mentality”—behaviors typically embodied by a bold, ambitious founder—to restore speed, focus, and connection to customers: • An insurgent’s clear mission and purpose • An unambiguous owner mindset • A relentless obsession with the front line Based on the authors’ decade-long study of companies in more than forty countries, The Founder’s Mentality demonstrates the strong relationship between these three traits in companies of all kinds—not just start-ups—and their ability to sustain performance. Through rich analysis and inspiring examples, this book shows how any leader—not only a founder—can instill and leverage a founder’s mentality throughout their organization and find lasting, profitable growth.

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

This Open Access book explores heritage conservation ethics of post conflict and provides an important historical record of the possible reconstruction of the Bamiyan Buddha statues, which was inscribed in the UNESCO World Heritage List in Danger in 2003 as “Cultural Landscape and Archaeological Remains of the Bamiyan Valley”. With the condition that most surface of the original fragments of the Buddha statues were lost due to acts of deliberate destruction, this publication explores a reference point for conservation practitioners and policy makers around the world as they consider how to respond to on-going acts of destruction of cultural heritage. Whilst there has been an emerging debate to the ethics and nature of heritage reconstruction, this volume provides a plethora of ideas and approaches concerning the future treatment of the Bamiyan Buddha statues. It also addresses a number of fundamental questions on potential heritage reconstruction: how it will be done; who will decide; and what it should be done for. Moreover when it comes to the inscribed World Heritage properties, how can reconstructed heritage using non-original materials be considered to retain authenticity? With a view to serving as a precedent for potential decisions taken elsewhere in the world for cultural properties impacted by acts of violence and destruction, this volume introduces academic researches, experiences and observations of heritage conservation theory and practice of heritage reconstruction. It also addresses the issue not merely from the point of a material conservation philosophy but within the context of holistic strategies for the protection of human rights and promotion of peace building.

Language endangerment has been the focus of much attention and as a result, a wide range of people are working to revitalize and maintain local languages. This book serves as a general reference guide to language revitalization, written not only for linguists and anthropologists, but also for language activists and community members who believe they should ensure the future use of their languages, despite their predicted loss. Drawing extensively on case studies, it sets out the necessary background and highlights central issues such as literacy, policy decisions, and allocation of resources. Its primary goal is to provide the essential tools for a successful language revitalization program, such as setting and achieving realistic goals, and anticipating and resolving common obstacles. Clearly written and informative, Saving Languages will be an invaluable resource for all those interested in the fate of small language communities around the globe.