In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

If you don¿t understand the information design principles that guide content display on the Web, all the bells and whistles on the planet can¿t guarantee a return on your Web investment. What can isReturn on Design: Smarter Web Design That Works. In these pages, the focus is on the information design essentials that can determine a Web site¿s success or failure. In seven chapters authorAni Phyooutlines her seven-step process for designing successful Web sites, from "Understanding Requirements" to "Ongoing Testing and Revision." Along the way, this designer/instructor covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more-using lots of personal insights, examples, and anecdotes to make her points resonate. Through it all, the book never loses its focus on returns: the critical cost-cutting techniques and choices that will enable you to deliver more impact for less outlay in today¿s cost-conscious economy.

Advice from the experts on how to justify time and money spent on usability!

Explains how to holistically plan and design four key image systems of the built environment--architecture, green infrastructure, transportation, and water settings--to create great places where people will want to be and the subsequent return on perception--the payoff in economic, environmental, social and cultural benefits.

The New York Times bestselling author of Darwin’s Doubt presents groundbreaking scientific evidence of the existence of God, based on breakthroughs in physics, cosmology, and biology. Beginning in the late 19th century, many intellectuals began to insist that scientific knowledge conflicts with traditional theistic belief—that science and belief in God are “at war.” Philosopher of science Stephen Meyer challenges this view by examining three scientific discoveries with decidedly theistic implications. Building on the case for the intelligent design of life that he developed in Signature in the Cell and Darwin’s Doubt, Meyer demonstrates how discoveries in cosmology and physics coupled with those in biology help to establish the identity of the designing intelligence behind life and the universe. Meyer argues that theism—with its affirmation of a transcendent, intelligent and active creator—best explains the evidence we have concerning biological and cosmological origins. Previously Meyer refrained from attempting to answer questions about “who” might have designed life. Now he provides an evidence-based answer to perhaps the ultimate mystery of the universe. In so doing, he reveals a stunning conclusion: the data support not just the existence of an intelligent designer of some kind—but the existence of a personal God.

Practice-Based Design Research provides a companion to masters and PhD programs in design research through practice. The contributors address a range of models and approaches to practice-based research, consider relationships between industry and academia, researchers and designers, discuss initiatives to support students and faculty during the research process, and explore how students' experiences of undertaking practice-based research has impacted their future design and research practice. The text is illustrated throughout with case study examples by authors who have set up, taught or undertaken practice-based design research, in a range of national and institutional contexts.

Excess irrigation water that runs off a farm field ("tailwater") is regulated by California law, since it may be carrying sediments, nutrients, and agricultural chemicals. Learn about options for safely recycling tailwater back into your farm operation.

Describes developments in the areas of meteorology, aerodynamics and structural engineering, which effects the wind on buildings and structures.

Flooding of coastal communities is one of the major causes of environmental disasters world-wide. This textbook explains at a basic level, how sea levels are affected by astronomical tides, by weather effects that generate extreme flooding events, and over the longer term by ocean circulation and climate trends. It also indicates how sea level changes are related to changing risks, coastal dynamics, geology and biology; and outlines some of the economic and legal implications. Based on courses taught by the author in the UK and the USA, this book is aimed at undergraduate students at all levels, with the text developed in such a way that non-basic mathematics is confined to Appendices and a web site (http://publishing.cambridge.org/resources/0521532183/). Changing Sea Levels will also interest and inform professionals in many fields including hydrography, coastal engineering, geology, biology and also coastal planning and economics.