If your business is stuck and you just cannot seem to grow beyond your current plateau, Rethink Your Marketing arms you with seven strategies for getting unstuck to fuel your revenue growth. Rethink Your Marketing helps you to identify the specific levers of your marketing that will lead to new growth, enabling you to cut through the noise to what truly moves the needle. Rethink Your Marketing includes marketing wisdom from more than 50 companies. Want to know how Russell Weiner, President at Domino's, created the fastest-growing restaurant in the U.S.? Want to know how Mark Organ took Eloqua from near bankruptcy to being acquired for $871 million? Want to know how Michelle Stern, SVP at Legendary Entertainment, is working with her applied analytics team to upend the way the entire movie industry markets films? Want to know how Jerome Hiquet, CMO at Tough Mudder, is plotting the brand's future growth? This book's got you covered! If your business has hit a plateau, rethink your brand's marketing to unleash growth. Merely tweaking what you are doing, though, will most likely lead to stagnation. Merely copying what the competition is doing will result in frustration. Merely following what the media is hyping will lead to failure. Instead, Rethink Your Marketing teaches you to avoid tinkering, and instead to go big, go bold, and go all out in highly strategic ways. From audience targeting and neuromarketing, to marketing mix and marketing metrics, after reading this book you'll learn a variety of paths for unleashing revenue growth. From basketball-playing sumo wrestlers to innovative revenue models, you'll uncover how dozens of highly successful brands are achieving marketing breakthroughs and accelerating their growth. Read Rethink Your Marketing, and learn to transform your business.

Stop hate. Promote Kindness. Be an Upstander. ReThink the Internet. Do you have to ask someone’s permission before posting their photo? How can you tell if something on the internet is true? What should you do if you see someone bullying a friend online (or #IRL)? In a series of fun stories, innovator, inventor, social entrepreneur, and upstanding digital citizen Trisha Prabhu goes through the hows, the whats, and the whys of digital citizenship, showing readers how to lead with kindness and stop internet hate. For people who are just getting their first phone to others who have been scrolling, swiping, clicking and posting for years, this book makes us all consider what our role is in the digital world and how, together, we can make it a force for good.

Discover the five simple steps to corporate innovation in a practical guide that makes coming up with great ideas everybody’s business. Experts and executives often portray innovation as confusing and complicated. Some even suggest that you need a special degree to know how to do it right. But the truth is, consistently coming up with great ideas isn’t a unique talent or even a difficult skill. It’s actually a simple five-step framework that anyone can follow to look at the work that they do differently, and have a bigger impact on the people they serve. RE:Think Innovation shows readers how to tie individual competence with innovation techniques to direct corporate outcomes. In engaging and accessible language, Carla Johnson demonstrates how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time. Ultimately, this is the path that makes organizations nimble, passionate, innovative powerhouses that deliver extraordinary outcomes for sustained periods of time.

This study reveals how our monetary system reinforces scarcity, and how communities are already using new paradigms to foster sustainable prosperity. In the United States and across Europe, our economies are stuck in an agonizing cycle of repeated financial meltdowns. Yet solutions already exist, not only our recurring fiscal crises but our ongoing social and ecological debacles as well. These changes came about not through increased conventional taxation, enlightened self-interest, or government programs, but by people simply rethinking the concept of money. In Rethinking Money, Bernard Lietaer and Jacqui Dunne explore the origins of our current monetary system—built on bank debt and scarcity—revealing how its limitations give rise to so many serious problems. The authors then present stories of ordinary people and communities using new money, working in cooperation with national currencies, to strengthen local economies, create work, beautify cities, provide education, and more. These real-world examples are just the tip of the iceberg—over four thousand cooperative currencies are already in existence. The book provides remedies for challenges faced by governments, businesses, nonprofits, local communities, and even banks. It demystifies a complex and critically important topic and offers meaningful solutions that will do far more than restore prosperity—it will provide the framework for an era of sustainable abundance.

Follow your heart. You do you. You are enough. We take these slogans for granted, but what if this path to personal happiness leads to a dead-end? In Rethink Your Self, Trevin Wax encourages you to rethink some of our society’s most common assumptions about identity and the road to happiness. Most people define their identity and purpose by first looking in (to their desires), then looking around (to express their uniqueness), and finally—maybe—looking up (to add a spiritual dimension to life). Rethink Your Self proposes a counter-intuitive approach: looking up before looking in. It's only when we look up to learn who we were created to be that we discover our true purpose and become our truest selves.

Champions Never Make Cold Calls tells you how to find prospects that turn into clients and how to do so without ever making a cold call. At the same time, you can quickly build a network of hundreds, if not thousands, of people who are excited to send you referrals.

"A brilliant and groundbreaking argument that innovation and progress are often achieved by revisiting and retooling ideas from the past rather than starting from scratch--from The Guardian columnist and contributor to The Atlantic, "--Baker & Taylor.

Former Federal Reserve chair Greenspan recently said that the risk management paradigm is broken; thus our understanding of financial regulation no longer makes sense. More generally, the current financial crisis obliges us to rethink the relationships among "financial markets" and "governments." In Out of Crisis financial analyst David Westbrook illuminates the intellectual, business, and policy errors that have led us into the present morass. Through a vivid legal and political analysis he shows how the ideologies of the right and left have distorted financial thinking and policy. Learning from these errors, the book sketches the emergence of a new understanding of risk management and bureaucratic regulation. Out of Crisis begins the tasks of rethinking the structures that constitute financial markets and exploring how such structures may be strengthened. Taking responsibility for the markets we build to do so much of our society's work, we may yet become mature capitalists.

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.