Retailing Management
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Author |
: Michael Levy |
Publisher |
: |
Total Pages |
: 517 |
Release |
: 2014-03 |
ISBN-10 |
: 0070893209 |
ISBN-13 |
: 9780070893207 |
Rating |
: 4/5 (09 Downloads) |
Synopsis Retailing Management by : Michael Levy
Author |
: Joachim Zentes |
Publisher |
: Springer |
Total Pages |
: 469 |
Release |
: 2016-10-07 |
ISBN-10 |
: 9783658101831 |
ISBN-13 |
: 3658101830 |
Rating |
: 4/5 (31 Downloads) |
Synopsis Strategic Retail Management by : Joachim Zentes
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Author |
: Barry Berman |
Publisher |
: |
Total Pages |
: 808 |
Release |
: 2001 |
ISBN-10 |
: 0130263346 |
ISBN-13 |
: 9780130263346 |
Rating |
: 4/5 (46 Downloads) |
Synopsis Retail Management by : Barry Berman
Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
Author |
: Michael Levy |
Publisher |
: McGraw-Hill Higher Education |
Total Pages |
: 702 |
Release |
: 2009 |
ISBN-10 |
: 0071284249 |
ISBN-13 |
: 9780071284240 |
Rating |
: 4/5 (49 Downloads) |
Synopsis Retailing Management by : Michael Levy
Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields. Known for its strategic look at retailing and current coverage, this new 7th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, “how to,†and conceptual material, in a highly readable and interesting format. The seventh edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and legal, ethical and cooperate social responsibility issues.. Students indicate that this text is a “good read†because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
Author |
: David Walters |
Publisher |
: Springer |
Total Pages |
: 358 |
Release |
: 1994-07-19 |
ISBN-10 |
: 9781349234882 |
ISBN-13 |
: 1349234885 |
Rating |
: 4/5 (82 Downloads) |
Synopsis Retailing Management by : David Walters
The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business. An understanding of customer decision making, influences and motivations are essential components. The book develops some alternative methods for making this a more effective activity. Resource allocation, costing and managing resource allocation to achieve corporate performance are essential activities in the implementation process. Recent developments in management accounting are introduced to facilitate decision making. A worked case study/example illustrates the concepts introduced.
Author |
: Conrad Lashley |
Publisher |
: Routledge |
Total Pages |
: 376 |
Release |
: 2009-11-03 |
ISBN-10 |
: 9781136398216 |
ISBN-13 |
: 113639821X |
Rating |
: 4/5 (16 Downloads) |
Synopsis Hospitality Retail Management by : Conrad Lashley
'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations. Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. This standardised service provides the customer with the security of knowing what to expect from that particular organisation. However, this standardisation allows little room for creativity for individual managers to respond to the particular needs of their local market. There is a growing realisation that there is greater profitability if the chain can offer both standardised services across all its retail operations while at the same time allowing local managers the freedom to interpret the needs of its local market as they see fit. 'Hospitality Retail Management' shows managers and students how competitive advantage can be gained by adopting management techniques which are both 'tight and loose', and demonstrates how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit. Conrad Lashley has done extensive consultancy with companies such as McDonalds and uses case studies from these companies to reiterate key issues throughout the text.
Author |
: Doris Berger-Grabner |
Publisher |
: Walter de Gruyter GmbH & Co KG |
Total Pages |
: 402 |
Release |
: 2021-10-25 |
ISBN-10 |
: 9783110543957 |
ISBN-13 |
: 3110543958 |
Rating |
: 4/5 (57 Downloads) |
Synopsis Strategic Retail Management and Brand Management by : Doris Berger-Grabner
The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.
Author |
: Swapna Pradhan |
Publisher |
: |
Total Pages |
: 613 |
Release |
: 2009 |
ISBN-10 |
: 0070264295 |
ISBN-13 |
: 9780070264298 |
Rating |
: 4/5 (95 Downloads) |
Synopsis Retailing Management:Text & Cases by : Swapna Pradhan
Author |
: Dimitri Koumbis |
Publisher |
: Bloomsbury Publishing |
Total Pages |
: 245 |
Release |
: 2020-08-06 |
ISBN-10 |
: 9781350195004 |
ISBN-13 |
: 1350195006 |
Rating |
: 4/5 (04 Downloads) |
Synopsis Fashion Retailing by : Dimitri Koumbis
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
Author |
: Dhruv Grewal |
Publisher |
: SAGE |
Total Pages |
: 214 |
Release |
: 2018-12-03 |
ISBN-10 |
: 9781526457332 |
ISBN-13 |
: 1526457334 |
Rating |
: 4/5 (32 Downloads) |
Synopsis Retail Marketing Management by : Dhruv Grewal
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.