Retail Advertising And Selling
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Author |
: S. Roland Hall |
Publisher |
: |
Total Pages |
: 608 |
Release |
: 1924 |
ISBN-10 |
: UCAL:$B265220 |
ISBN-13 |
: |
Rating |
: 4/5 (20 Downloads) |
Synopsis Retail Advertising and Selling by : S. Roland Hall
Author |
: Jay Diamond |
Publisher |
: Fairchild Books |
Total Pages |
: 0 |
Release |
: 2011-03-17 |
ISBN-10 |
: 1563678985 |
ISBN-13 |
: 9781563678981 |
Rating |
: 4/5 (85 Downloads) |
Synopsis Retail Advertising and Promotion by : Jay Diamond
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Author |
: S. Roland Hall |
Publisher |
: Taylor & Francis |
Total Pages |
: 590 |
Release |
: 1924 |
ISBN-10 |
: 0824067584 |
ISBN-13 |
: 9780824067588 |
Rating |
: 4/5 (84 Downloads) |
Synopsis Retail Advertising and Selling by : S. Roland Hall
Author |
: Mary Frances Drake |
Publisher |
: Prentice Hall |
Total Pages |
: 354 |
Release |
: 1992 |
ISBN-10 |
: 0023300299 |
ISBN-13 |
: 9780023300295 |
Rating |
: 4/5 (99 Downloads) |
Synopsis Retail Fashion Promotion and Advertising by : Mary Frances Drake
Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.
Author |
: |
Publisher |
: |
Total Pages |
: 1288 |
Release |
: 1920 |
ISBN-10 |
: UOM:39015080360103 |
ISBN-13 |
: |
Rating |
: 4/5 (03 Downloads) |
Synopsis Advertising and Selling by :
Author |
: |
Publisher |
: |
Total Pages |
: 12 |
Release |
: 1954 |
ISBN-10 |
: MINN:31951D03297853J |
ISBN-13 |
: |
Rating |
: 4/5 (3J Downloads) |
Synopsis Basic Information Sources on Retail Store Advertising by :
Author |
: |
Publisher |
: |
Total Pages |
: 1406 |
Release |
: 1928 |
ISBN-10 |
: MINN:31951001908144E |
ISBN-13 |
: |
Rating |
: 4/5 (4E Downloads) |
Synopsis Advertising & Selling by :
Author |
: Noble T. Praigg |
Publisher |
: |
Total Pages |
: 510 |
Release |
: 1923 |
ISBN-10 |
: WISC:89047111000 |
ISBN-13 |
: |
Rating |
: 4/5 (00 Downloads) |
Synopsis Advertising and Selling by : Noble T. Praigg
Author |
: |
Publisher |
: |
Total Pages |
: 1104 |
Release |
: 1925 |
ISBN-10 |
: MINN:31951001908111T |
ISBN-13 |
: |
Rating |
: 4/5 (1T Downloads) |
Synopsis Advertising and Selling Fortnightly by :
Author |
: United States. Bureau of Foreign and Domestic Commerce |
Publisher |
: |
Total Pages |
: 8 |
Release |
: 1948 |
ISBN-10 |
: STANFORD:36105130380590 |
ISBN-13 |
: |
Rating |
: 4/5 (90 Downloads) |
Synopsis Retail Store Advertising by : United States. Bureau of Foreign and Domestic Commerce