Reputation Rules Strategies For Building Your Companys Most Valuable Asset
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Author |
: Daniel Diermeier |
Publisher |
: McGraw Hill Professional |
Total Pages |
: 256 |
Release |
: 2011-05-06 |
ISBN-10 |
: 0071763945 |
ISBN-13 |
: 9780071763943 |
Rating |
: 4/5 (45 Downloads) |
Synopsis Reputation Rules: Strategies for Building Your Company’s Most valuable Asset by : Daniel Diermeier
Leverage your company’s most important asset! In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture. There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story. Reputation Rules is a landmark work bringing to light Dr. Diermeier’s groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company’s focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to: Overcome direct challenges from influential activist and political forces Manage corporate scandals, including executive compensation Use external, seemingly unrelated events to boost reputation Build a reputation management process into everyday operations In addition, Dr. Diermeier provides case studies of Shell’s confrontation with Greenpeace, Mercedes’s recovery from the Moose crisis, AIG’s executive bonus fallout, Wal-Mart’s reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesn’t when it comes to reputation management. Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organization’s future—and a salve for crisis management.
Author |
: Ronald J. Alsop |
Publisher |
: Kogan Page Publishers |
Total Pages |
: 324 |
Release |
: 2006 |
ISBN-10 |
: 0749445718 |
ISBN-13 |
: 9780749445713 |
Rating |
: 4/5 (18 Downloads) |
Synopsis The 18 Immutable Laws of Corporate Reputation by : Ronald J. Alsop
"Indispensable insights into creating and maintaining a good corporate reputation. The writing is straightforward and refreshingly free of jargon, and the company examples are timely, relevant, and revealing." Paul Danos, Dean, Tuck School of Business at Dartmouth."Every executive will benefit from reading this expertly written guide" - Ronald Sargent, President and CEO, Staples, Inc."A unique combination of expert journalistic insight and knowledge gained from quantitative research into how people perceive corporations." Joy Marie Sever, Senior VP, The Reputation Practice at Harris InteractiveIn this topical and up-to-date book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organization, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co. and Enron.
Author |
: John David |
Publisher |
: Red Wheel/Weiser |
Total Pages |
: 224 |
Release |
: 2016-10-24 |
ISBN-10 |
: 9781632659378 |
ISBN-13 |
: 1632659379 |
Rating |
: 4/5 (78 Downloads) |
Synopsis How to Protect (Or Destroy) Your Reputation Online by : John David
With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. How to Protect (Or Destroy) Your Reputation Online will show you how to: Remove negative content from search results. React and respond to an online attack. Understand and manage online reviews. Use marketing strategies to both improve your online reputation and bolster your bottom line. How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.
Author |
: Daniel Diermeier |
Publisher |
: McGraw-Hill Companies |
Total Pages |
: 0 |
Release |
: 2023-06-20 |
ISBN-10 |
: 126584951X |
ISBN-13 |
: 9781265849511 |
Rating |
: 4/5 (1X Downloads) |
Synopsis Reputation Rules (Pb) by : Daniel Diermeier
Leverage your company's most important asset! In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture. There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story. Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to: Overcome direct challenges from influential activist and political forces Manage corporate scandals, including executive compensation Use external, seemingly unrelated events to boost reputation Build a reputation management process into everyday operations In addition, Dr. Diermeier provides case studies of Shell's confrontation with Greenpeace, Mercedes's recovery from the Moose crisis, AIG's executive bonus fallout, Wal-Mart's reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesn't when it comes to reputation management. Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organization's future--and a salve for crisis management.
Author |
: Craig E. Carroll |
Publisher |
: SAGE Publications |
Total Pages |
: 2329 |
Release |
: 2016-05-04 |
ISBN-10 |
: 9781483376523 |
ISBN-13 |
: 1483376524 |
Rating |
: 4/5 (23 Downloads) |
Synopsis The SAGE Encyclopedia of Corporate Reputation by : Craig E. Carroll
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
Author |
: Bloomsbury Publishing |
Publisher |
: A&C Black |
Total Pages |
: 6938 |
Release |
: 2013-09-26 |
ISBN-10 |
: 9781849300643 |
ISBN-13 |
: 184930064X |
Rating |
: 4/5 (43 Downloads) |
Synopsis QFINANCE: The Ultimate Resource, 4th edition by : Bloomsbury Publishing
QFINANCE: The Ultimate Resource (4th edition) offers both practical and thought-provoking articles for the finance practitioner, written by leading experts from the markets and academia. The coverage is expansive and in-depth, with key themes which include balance sheets and cash flow, regulation, investment, governance, reputation management, and Islamic finance encompassed in over 250 best practice and thought leadership articles. This edition will also comprise key perspectives on environmental, social, and governance (ESG) factors -- essential for understanding the long-term sustainability of a company, whether you are an investor or a corporate strategist. Also included: Checklists: more than 250 practical guides and solutions to daily financial challenges; Finance Information Sources: 200+ pages spanning 65 finance areas; International Financial Information: up-to-date country and industry data; Management Library: over 130 summaries of the most popular finance titles; Finance Thinkers: 50 biographies covering their work and life; Quotations and Dictionary.
Author |
: Craig E. Carroll |
Publisher |
: John Wiley & Sons |
Total Pages |
: 694 |
Release |
: 2015-04-10 |
ISBN-10 |
: 9781118335499 |
ISBN-13 |
: 111833549X |
Rating |
: 4/5 (99 Downloads) |
Synopsis The Handbook of Communication and Corporate Reputation by : Craig E. Carroll
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation
Author |
: Andrew Hiles |
Publisher |
: A&C Black |
Total Pages |
: 257 |
Release |
: 2011-12-19 |
ISBN-10 |
: 9781849300568 |
ISBN-13 |
: 1849300569 |
Rating |
: 4/5 (68 Downloads) |
Synopsis Reputation Management by : Andrew Hiles
Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event. Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers: * The governance of reputation * Measuring and managing reputation * Managing and monitoring external perceptions * Reputation crisis management * Strategic planning and reputation * Reputation and investors
Author |
: Barry J. Moltz |
Publisher |
: Que Publishing |
Total Pages |
: 224 |
Release |
: 2012 |
ISBN-10 |
: 9780789749208 |
ISBN-13 |
: 0789749203 |
Rating |
: 4/5 (08 Downloads) |
Synopsis Small Town Rules by : Barry J. Moltz
Teaches large businesses to use word-of-mouth and reputation-building to gain a loyal customer base in the way small businesses do.
Author |
: Peter Verhezen |
Publisher |
: Springer |
Total Pages |
: 231 |
Release |
: 2016-04-29 |
ISBN-10 |
: 9781137547378 |
ISBN-13 |
: 1137547375 |
Rating |
: 4/5 (78 Downloads) |
Synopsis The Vulnerability of Corporate Reputation by : Peter Verhezen
The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer.