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Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.

In Transnational Religious Organization and Practice Stanley John provides the first in-depth analysis of a migrant Christian community in the Arabian Gulf. The book explores how Kerala (South India) Pentecostal churches in Kuwait organize and practice their Christian faith, given the status of their congregants as temporary economic migrants and noting that the transient status heightens their transnational orientation toward their homeland in India. The research follows a twofold agenda: first, examining the unique sociopolitical and migrational context within which the KPCs function, and second, analyzing the transnational character and structural patterns that have emerged in this context. The ethnographic research identifies and analyzes the emerging structures and practices of the KPCs through three lenses: networks, agents, and mission. This study concludes with a proposal for an interdisciplinary theoretical framework to be employed in the study of transnational religious communities.

If you are one of the millions who regularly attend religious services, you are undoubtedly aware of the profound effect your church, synagogue, mosque, or temple has on your life. Your religious congregation is likely involved in celebratory occasions such as births, marriages, and religious holidays, as well as in times of misfortune, illness, or the death of a loved one. Therefore, it is important, to have input into the major decisions that your congregation makes. And it is even more essential to know your duties, responsibilities, and options if you are even peripherally involved in its management. How to Manage an Effective Religious Organization will teach you: How your religious leader is hired, evaluated, and, if necessary, let go How you can offer suggestions to your priest, minister, rabbi, or imam Whether your religious organization is financially stable, and what type of fundraising is needed How the governing body of lay leaders of your congregation can be more effective How to Manage an Effective Religious Organization will give you numerous ideas for improving your congregation, whatever its religious affiliation.

This book heralds a new generation of Christians who are more than bold…they are fearless! No Fear draws you inside the stories of young, ordinary believers who, despite incredible opposition, courageously stand up for God’s truth. Tony Perkins pairs each story with a biblical example and gives practical ideas for building a “no fear” perspective every day. Today, followers of Jesus Christ face more opposition to their beliefs than any generation in American history. Yet even in such a hostile cultural and political environment, it is an exciting time to stand firm in the faith. You have been chosen to live in this important hour, and reading these stories will inspire you to the same kind of courage. So what are you waiting for? “Tony Perkins has discovered a new generation of young people who love following God more than the crowd...You will discover there is still hope for America and the world after reading their stories in No Fear!” —Todd Starnes, Fox News Channel “No Fear...is a must-read book that will inspire a courageous heart in tomorrow’s movers and shakers. —Dana Loesch, nationally syndicated radio host, author, host BlazeTV “As the world continues to spiral into an anti-Christian age, it’s important to empower our young people with the strength and conviction to hold fast to the teachings of Christ, and No Fear does just that.” —Dr. Jack Graham, Senior Pastor, Prestonwood Baptist Church Includes discussion questions after each chapter.

Gain insight into the importance of advocacy for the disabled within various religious and secular organizations You shall love your neighbor as yourself. (Romans 13:9) Through the years, religious organizations have worked to fulfill this biblical mandate. Disability Advocacy Among Religious Organizations: Histories and Reflections chronicles the progress of different ministries’ advocacy for the disabled since 1950 as they worked toward fulfilling this mission. This enlightening history of several religious organizations’ efforts charts the trends in advocacy while offering readers insight into ways to assist people with disabilities both within religious organizations and in society. Issues are explored by drawing upon numerous documents, communications, and in-depth reviews of the advocates’ work. This book draws together in a single volume the stories of various religious organizations and their struggles to advocate for the disabled. Because of society’s tendency to isolate and fear them, special needs individuals such as the mentally and physically disabled have long found it difficult to be accepted, understood, or to receive proper care. However, ministries strive to be advocates for all of their members and their needs, including education, treatment, and appropriate legislation. Disability Advocacy Among Religious Organizations: Histories and Reflections recounts the steps organizations have taken to focus on ending isolation and fear through inclusion and appropriate care of members with various disabilities. These historical accounts examine the depth, breadth, and on-going need for disability advocacy in religious organizations. Disability Advocacy Among Religious Organizations: Histories and Reflections discusses the advocacy backgrounds of: the World Council of Churches the National Council of Churches National Catholic Partnership on Disability National Apostolate for Inclusion Ministry American mainline Protestant denominations—the American Baptist Convention, Disciples of Christ, the Episcopal Church, the Evangelical Lutheran Church in America, the Presbyterian Church USA, the United Methodist Church, and the United Church of Christ the Christian Reformed Church American Association on Mental Retardation (AAMR) Religion and Spirituality Division Bethesda Lutheran homes and Services, Inc. the Christian Council on Persons with Disabilities (CCPD) Friendship Ministries Joni and Friends the Mennonite advocacy for persons with disabilities the Religion and Disability Program of the National Organization on Disability Disability Advocacy Among Religious Organizations: Histories and Reflections is valuable reading for clergy and laypeople in disability advocacy in religious organizations, educators, students, seminary students preparing for ministries, and religious historians.