Get the most out of your reference information systems and technology! Reference Services and Media meets the information challenges that overwhelm and assist us today with computerization, electronics, and telecommunications changes in the reference services of our libraries. As a professional in the library science field, you will discover innovative theories and researched solutions on many technology problems and challenges such as formatting and compatibility, training of reference professionals and library users, costs, and information have and have nots. With the year 2000 and beyond upon us, emerging technologies afford tremendous opportunities for reference librarians and for improved and enhanced public access to information. In Reference Services and Media you will learn about planning for staffing, troubleshooting fund-raising, and budget developing to support the use of information technologies. You will also examine the impact new media has on academic libraries, specifically video and movie clips that are transferred over intranets and internets and their opportunities and legal implications. In Reference Services and Media you will also explore: desktop conferencing and web access for reference services versus personalized contact desktop conferencing with personal computers in remote areas for reference service assistance positive and negative aspects of using each technology in reference use instruction creative methods for procuring funding for an electronic information literary instruction classroom providing a digital library for a state library network raising confidence levels of public service librarians in using electronic resources to answer reference questions Reference Services and Media includes case studies, tables, and an annotated bibliography that serves as a librarian's media reference toolkit, making it essential for effective media reference work. An excellent source for the reference librarian, Reference Services and Media will assist you in adopting and incorporating new information technologies for the present and future.

With this handy new guidebook, reference luminary Jo Bell Whitlatch outlines practical methods for evaluating and delivering excellent reference service to the technology-savvy library user of today.

This useful book helps reference librarians understand the information seeking needs and behaviors of the diverse groups of people in the communities they serve. With the increasing diversity of the American population, librarians striving to plan and deliver excellent reference services must enhance their understanding of how best to assist many types of individuals and groups, from children to the elderly. Library Users and Reference Services provides much-needed help in this area, delivering strategies and methods to aid readers in their quest for increasingly effective service for all members of the communities in which they work. Library Users and Reference Services is divided into four sections of chapters which cover a broad range of topics to assist readers in planning and delivering appropriate services. Section One explores customer service, economics of information, and marketing as key concepts useful in studying information needs of specific groups in the population. Section Two focuses on scholars and students in three broad academic disciplines: science, humanities, and social sciences. Section Three covers groups with special characteristics such as age, economic standing, gender, or profession. Section Four discusses evaluation and provides guidance in the use of the most widely accepted measures for assessing reference effectiveness. The book’s final chapter explores redesigning reference services for the future, providing a glimpse of how such services may change. Library Users and Reference Services is a practical guide to help readers understand the many issues related to serving diverse populations in a community. Reference librarians and graduate library school students and faculty will learn more effective ways to help a heterogeneous public with the help of this new book.

Specifies the top resources in major subject areas and genres and shows students how to approach the reference transaction by matching specific types of questions to the best available resources regardless of format.

This important volume presents a wealth of practical ideas for improving the art of reference librarianship. Reference Service Expertise provides pragmatic ways for librarians to aid patrons, consider reference collections and how they are employed, and assess various technologies in reference work. Dedicated to the idea that reference service is a benevolent desire to help the sometimes puzzled library user, this unique book describes numerous and varied means to that end and encourages reference librarians to become familiar with the multiple resources available in modern libraries. Reference Service Expertise pinpoints specific areas in which librarians can increase their knowledge in order to become more efficient. These strategies include using a systems approach in reference instruction for library professionals; guidelines for academic librarians to use for evaluating facilities, services, and staff as to how effectively they welcome users and validate their information needs; using team teaching to instruct users about library services; developing legal reference skills to support the constitutional right-to-know in a self-governing society; and helping non-science librarians to become science literate by reading popular science literature, watching science television programs, visiting science museums, and generally increasing their awareness of the problem of science illiteracy among the general population. A wide variety of resources available in today's reference libraries are discussed to help librarians become better informed about the options available to their patrons, including: ERIC and NTIS and the information gap between the two databases resources on the evolving market economy or investments in the Commonwealth of Independent States fee-based services PsycLIT (CD-ROM), PsycINFO (online), and the difference in retrieval patterns using the same vocabulary of terms interactive media centers--advantages and shortcomings Reference librarians in all types of libraries will benefit from chapters that describe specific methods for improving their own personal effectiveness as well as chapters that evaluate specific services and reference tools available for reference library users.

The Fifth edition has been thoroughly revised and updated keeping in view the new developments and appearance of new significant reference sources. Some new readings have also been added to bring further readings. This work not only describes the various aspects of reference service such as functions, methods, principles theories, practices, problems, but also provides an overview of available significant reference books, dictionaries, encyclopedias, yearbooks, bibliographies, union catalogues, almanacs, directories, etc.

The most proactive source for business reference librarian information on the market, Business Reference Services and Sources: How End Users and Librarians Work Together shows you that the librarian-customer relationship is as synergistic as ever. It gives you timely facts about how librarians and users work together and how those partnerships are built. In it, you’ll encounter group projects done by faculty, students, external users, and non-librarian supervisors and discover an enlightening spirit of collaboration lacking in most research literature today. Further establishing the marketability of contemporary research librarians, Business Reference Service and Sources goes to the front lines of business reference service, solidifying and updating the librarian-user partnership. You’ll see how research librarians can reach users at the crux of their needs. Overall, individual chapters address the needs of such people as students, business school officials, and corporations. Specifically, you’ll read about these areas: Internet business research and ESL students corporate home pages as supplements to traditional business resources networking with community business sources synergy in the information specialist-customer partnership avoiding information overload in bibliographic instruction the Internet’s impact on government documents assessing the validity of electronic journals underprivileged, nontraditional students and bibliographic instruction Today, in our climate of negative ad campaigns directed at libraries and librarians in general, business reference librarians face many challenges, academic as well as professional. But if you’re one of the vocal, proactive supporters of productive librarian-customer partnerships, this book will help you “grow feet” and move out from behind the restrictive comfort of your desk into the world’s classrooms and manufacturing teams. Certainly, Business References and Sources will convince you that collaborative projects between contemporary reference librarians and end-users are alive and well.

Contains nine contributions which range from Internet business research, ESL students, and underprivileged, nontraditional students to networking with community business sources and the Internet's impact on government documents.

Extensive data on the theoretical and practical aspects of electronic reference services! Digital Reference Services provides an overview of electronic reference services and software, and explores the opportunities that real-time digital reference services can offer in a variety of library settings. Experts in the field convey numerous opinions and theory about the growth of this new approach to answering reference questions. This book teaches librarians new methods and techniques for offering technologically advanced reference services to the public. The first half of Digital Reference Services includes such topics as: real-time or live online reference services the historical development of digital reference services and the role of the reference librarian mediated online searches how to create a virtual-ready reference collection of elite reference Web sitesincludes a list of the top sites available to the public how to start and operate a digital reference desk in your library The second half of Digital Reference Services covers examples of librariesboth large and smallwhich have used revolutionary ideas to bring electronic reference services to their patrons. These ideas include: utilizing ATM-like kiosks in remote locations from library buildings to connect with underserved populations implementing live, interactive web-based reference servicesthe challenges and benefits, cost, training, and workload requirements evaluating your real-time references servicesinvestigating self-assessment and blind reviewing, incorporating your assessment into an existing evaluative program, and obtaining the administrative support essential for an accurate assessment creating a statewide virtual reference systemselecting software, developing policy, marketing, coordinating the project, and staffing and training online reference management for smaller librariesbecause of the smaller staff, smaller budget, and smaller amount of patrons, is it a feasible addition to the library? much more! This well-referenced volume contains case examples, figures, useful Web sites, and case histories to show how the basic principles of digital reference services work. Librarians and students of information and library science will find Digital Reference Services a helpful resource to enhance their library and electronic reference expertise.