Tracing the historical trajectory of the pocho (Latinos who are influenced by Anglo culture) in pop culture, Medina shows how the trope of pocho/pocha/poch@, which traditionally signified the negative connotation of "cultural traitor" in Spanish, has been reclaimed through the pop cultural productions of Latinos who self-identify as poch@.

Tracing the historical trajectory of the pocho (Latinos who are influenced by Anglo culture) in pop culture, Medina shows how the trope of pocho/pocha/poch@, which traditionally signified the negative connotation of "cultural traitor" in Spanish, has been reclaimed through the pop cultural productions of Latinos who self-identify as poch@.

At the beginning of the third decade of the 21st century, the Latino minority, the biggest and fastest growing in the United States, is at a crossroads. Is assimilation taking place in comparable ways to previous immigrant groups? Are the links to the countries of origin being redefined in the age of contested globalism? How are Latinos changing America and how is America changing Latinos? The Oxford Handbook of Latino Studies reflects on these questions, offering a sweeping exploration of Latinas and Latinos' complex experiences in the United States. Edited by leading expert Ilan Stavans, the handbook traces the emergence of Latino studies as a vibrant and interdisciplinary field of research starting in the 1980s, assessing the current state of the discipline while suggesting new paths for exploration. With its twenty-three essays and a conversation by established and emerging scholars, the book discusses various aspects of Latino life and history, from literature, popular culture, and music, to religion, philosophy, and language identity. The articles present new interpretations of important themes such as the Chicano Movement, gender and race relations, the changes in demographics, the tension between rural and urban communities, immigration and the US/Mexico border, the legacy of colonialism, and the controversy surrounding Spanglish. The first handbook on Latino Studies, this collection offers a multifaceted and thought-provoking look at how Latinos are redefining the American identity.

This book brings together Latinx scholars in Rhetoric and Composition to discuss keywords that have been misused or appropriated by forces working against the interests of minority students. For example, in educational and political forums, rhetorics of identity and civil rights have been used to justify ideas and policies that reaffirm the myth of a normative US culture that is white, Eurocentric, and monolinguistically English. Such attempts amount to a project of neo-colonization, if we understand colonization to mean not only the taking of land but also the taking of culture, of which language is a crucial part. The editors introduce the concept of epistemic delinking and argue for its use in conceptualizing a kind of rhetorical and discursive decolonization, and contributors offer examples of this decolonization in action through detailed work on specific terms. Specifically, they draw on their training in rhetoric and on their own experiences as people of color to help reset the field's agenda. They also theorize new keywords to shed light on the great varieties of Latinx writing, rhetoric, and literacies that continue to emerge and circulate in the culture at large, in the hope that the field will feel more urgently the need to recognize, theorize, and teach the intersections of writing, pedagogy, and politics.

Drawing on social justice methodologies and cultural studies scholarship, Key Theoretical Frameworks for Teaching Technical Communication in the Twenty-First Century offers new curricular and pedagogical approaches to teaching technical communication. Including original essays by emerging and established scholars, the volume educates students, teachers, and practitioners on identifying and assessing issues of social justice and globalization. The collection provides a valuable resource for teachers new to translating social justice theories to the classroom by presenting concrete examples related to technical communication. Each contribution adopts a particular theoretical approach, explains the theory, situates it within disciplinary scholarship, contextualizes the approach from the author’s experience, and offers additional teaching applications. The first volume of its kind, Key Theoretical Frameworks for Teaching Technical Communication in the Twenty-First Century links the theoretical with the pedagogical in order to articulate, use, and assess social justice frameworks for designing and teaching courses in technical communication. Contributors: Godwin Y. Agboka, Matthew Cox, Marcos Del Hierro, Jessica Edwards, Erin A. Frost, Elise Verzosa Hurley, Natasha N. Jones, Cruz Medina, Marie E. Moeller, Kristen R. Moore, Donnie Johnson Sackey, Gerald Savage, J. Blake Scott, Barbi Smyser-Fauble, Kenneth Walker, Rebecca Walton

Viva Nuestro Caucus celebrates the history of the Latinx Caucus of the National Council of Teachers of English and of the College Composition and Communication Conference since its inception in 1968 as the Chicano Teachers of English. The Caucus emerged because of a lack of representation and support and today maintains its vision and agenda of advocating for Latino peoples. The impetus for Viva Nuestro Caucus began both from a lack of recognition amongst NCTE and CCCC and an acknowledgment that no written history exists of the Caucus. Its editors provide a partial history of the agendas, activities, and achievements of the Caucus from its formation to the present, set against the backdrop of changing times. It includes interviews with founding and current Caucus members, an annotated Caucus archive, and a working bibliography of publications by Caucus members.

Latina/o popular culture has experienced major growth and change with the expanding demographic of Latina/os in mainstream media. In The Routledge Companion to Latina/o Pop Culture, contributors pay serious critical attention to all facets of Latina/o popular culture including TV, films, performance art, food, lowrider culture, theatre, photography, dance, pulp fiction, music, comic books, video games, news, web, and digital media, healing rituals, quinceñeras, and much more. Features include: consideration of differences between pop culture made by and about Latina/os; comprehensive and critical analyses of various pop cultural forms; concrete and detailed treatments of major primary works from children’s television to representations of dia de los muertos; new perspectives on the political, social, and historical dynamic of Latina/o pop culture; Chapters select, summarize, explain, contextualize and assess key critical interpretations, perspectives, developments and debates in Latina/o popular cultural studies. A vitally engaging and informative volume, this compliation of wide-ranging case studies in Latina/o pop culture phenomena encourages scholars and students to view Latina/o pop culture within the broader study of global popular culture. Contributors: Stacey Alex, Cecilia Aragon, Mary Beltrán, William A. Calvo-Quirós, Melissa Castillo-Garsow, Nicholas Centino, Ben Chappell, Fabio Chee, Osvaldo Cleger, David A. Colón, Marivel T. Danielson, Laura Fernández, Camilla Fojas, Kathryn M. Frank, Enrique García, Christopher González, Rachel González-Martin, Matthew David Goodwin, Ellie D. Hernandez, Jorge Iber, Guisela Latorre, Stephanie Lewthwaite, Richard Alexander Lou, Stacy I. Macías, Desirée Martin, Paloma Martínez-Cruz, Pancho McFarland, Cruz Medina, Isabel Millán, Amelia María de la Luz Montes, William Anthony Nericcio, William Orchard, Rocío Isabel Prado, Ryan Rashotte, Cristina Rivera, Gabriella Sanchez, Ilan Stavans Frederick Luis Aldama is Arts and Humanities Distinguished Professor of English and University Distinguished Scholar at the Ohio State University where he is also founder and director of LASER and the Humanities & Cognitive Sciences High School Summer Institute. He is author, co-author, and editor of over 24 books, including the Routledge Concise History of Latino/a Literature and Latino/a Literature in the Classroom.

Chicano-Chicana Americana is a cultural history of Mexican Americans in film, television, and theater. Through biographical sketches of performers such as Anthony Quinn, Katy Jurado, Robert Beltran, and Lupe Ontiveros, this work asserts Mexican Americans’ proper place in the national narratives of our collective imaginary. Conveying a multicentered, polycultural America, this book shows us intriguing performers in bit parts who steal the scene and redefine what it means to be American. Each biographical chapter analyzes an underappreciated actor, revealing their artistic contributions to U.S. common culture. Their long-shot careers tell a tale of players taking action with agency and fighting for screen time and equal opportunity despite disadvantages and differential treatment in Hollywood. These dynamic and complex individuals altered cinematic representations—and audience expectations—by surpassing stereotypes. The book explores American national character by showing how ethnic Mexicans attained social and cultural status through fair, open competition without a radical realignment of political or economic structures. Their creative achievements demanded dignity and earned respect. Anthony Macías argues that these performances demonstrated a pop culture pluralism that subtly changed mainstream America, transforming it from the mythological past of the Wild West to the speculative future of science fiction.

This book provides the first comprehensive study of narco cinema, a cross-border exploitation cinema that, for over forty years, has been instrumental in shaping narco-culture in Mexico and the US borderlands. Identifying classics in its mammoth catalogue and analyzing select films at length, Rashotte outlines the genre's history and aesthetic criteria. He approaches its history as an alternative to mainstream representation of the drug war and considers how its vernacular aesthetic speaks to the anxieties and desires of Latina/o audiences by celebrating regional cultures while exploring the dynamics of global transition. Despite recent federal prohibitions, narco cinema endures as a popular folk art because it reflects distinctively the experiences of those uprooted by the forces of globalization and critiques those forces in ways mainstream cinema has failed.

As technical communicators continue advocating for justice, the field should pay closer attention to how language diversity shapes all research and praxis in contemporary global contexts. Designing Multilingual Experiences in Technical Communication provides frameworks, strategies, and best practices for researchers engaging in projects with multilingual communities. Through grounded case studies of multilingual technical communication projects in the US, Mexico, and Nepal, Laura Gonzales illustrates the multiple tensions at play in transnational research and demonstrates how technical communicators can leverage contemporary translation practices and methodologies to engage in research with multilingual communities that is justice-driven, participatory, and reciprocal. Designing Multilingual Experiences in Technical Communication is of value to researchers and students across fields who are interested in designing projects alongside multilingual communities from historically marginalized backgrounds.