*SHORTLISTED FOR THE FORTNUM & MASON FOOD AND DRINK AWARDS 2017 ‘DEBUT DRINK BOOK’ CATEGORY*When you look at your breakfast cup of coffee and breathe in its gorgeous aromas, you’re at the final stage – delightful for you – of an incredibly complicated process. A ‘simple’ agricultural product that has found its way through many hands and many thousands of miles before becoming the drink you enjoy so much. This is the ultimate guide to the perfect cup – whether you are an everyday enthusiast, a bean obsessive or a budding barista. Explore the exciting global scene; follow the progress of the humble bean from cultivation to coffee shop; and discover how to source, roast, grind and brew fresh coffee with confidence. Jeremy Torz and Steven Macatonia have been living and loving good coffee since 2001, and they share their expertise and trade secrets, in this indispensable companion to one of the world’s most popular drinks.*Allegra European Coffee Awards: 2015 Best Artisan Coffee Roaster (Europe); 2015 Most Ethical Coffee Company; 2015 Outstanding contribution to the coffee industry: Jeremy Torz; 2014 Best European Coffee Roaster; and 22 Great Taste Awards 2013-15

Practical, real-world sales advice you can apply immediately to improve your numbers In Coffee’s For Closers: The Best Real Life Sales Book You’ll Ever Read, veteran sales leader and coach Tony Morris delivers a can’t-miss, hands-on guide to becoming the best salesperson you can be. This is not a book filled with high-level theories – rather it is a book that offers innovative and easy-to-understand sales techniques you can apply immediately and integrate into your daily life as a salesperson. In the book, you’ll explore tried-and-true, step-by-step tutorials on getting past gatekeepers, cold-calling, questioning, listening to customers, and crafting airtight proposals. You’ll also find: Expert tips on gaining commitment and closing, as well as advice on how to handle prospects’ objections and stalling tactics Ways to generate leads, build rapport with customers, prepare for your next sales call, and even manage your time wisely Strategies for handling rejection - a frequently encountered experience for every salesperson A practical blueprint for sales success that is heavily informed by real-world experience and commonsense, Coffee’s For Closers will become one of those essential resources you rely on to inform your everyday approach to sales.

The Craft and Science of Coffee follows the coffee plant from its origins in East Africa to its current role as a global product that influences millions of lives though sustainable development, economics, and consumer desire.For most, coffee is a beloved beverage. However, for some it is also an object of scientifically study, and for others it is approached as a craft, both building on skills and experience. By combining the research and insights of the scientific community and expertise of the crafts people, this unique book brings readers into a sustained and inclusive conversation, one where academic and industrial thought leaders, coffee farmers, and baristas are quoted, each informing and enriching each other.This unusual approach guides the reader on a journey from coffee farmer to roaster, market analyst to barista, in a style that is both rigorous and experience based, universally relevant and personally engaging. From on-farming processes to consumer benefits, the reader is given a deeper appreciation and understanding of coffee's complexity and is invited to form their own educated opinions on the ever changing situation, including potential routes to further shape the coffee future in a responsible manner. - Presents a novel synthesis of coffee research and real-world experience that aids understanding, appreciation, and potential action - Includes contributions from a multitude of experts who address complex subjects with a conversational approach - Provides expert discourse on the coffee calue chain, from agricultural and production practices, sustainability, post-harvest processing, and quality aspects to the economic analysis of the consumer value proposition - Engages with the key challenges of future coffee production and potential solutions

How to Make Coffee explores the scientific principles behind the art of coffee making, along with step-by-step instructions of all the major methods, and which beans, roast, and grind are best for them. This book also covers topics such as: The history of the bean Chemical composition Caffeine and decaf Milk Roasting and grinding Machines and gadgets . . . and many more Caffeine is the most widely consumed mind-altering molecule in the world; we cannot get enough of it. How is it that coffee has such a hold? Its all in the chemistry; the molecular structure of caffeine and the flavour-making phenols and fats that can be lured out from the bean by roasting, grinding and brewing. Making good coffee depends on understanding the science: why water has to be at a certain temperature, how roast affects taste, and what happens when you add cream. This book lays out the scientificprinciples for the coffee-loving non-scientist; stick to these and you will never drink an ordinary cup of joe again.

In the past decade, home coffee roasting has gone from a small but growing trend to an increasingly mainstream audience. Still, for many in the current generation of coffee lovers, roasting remains a mysterious process. In this completely revised, expanded edition of his classic Home Coffee Roasting, James Beard Award nominated Kenneth Davids reveals the secrets to simple, quality home roasting. Home Coffee Roasting provides insightful, easy-to-follow guidelines for every step in the process: - The new home roasters: how to evaluate and use them - A resource guide for green beans and home-roasting equipment - Best techniques for storing green beansTips on perfecting a roast - How to create your own blend With David's charming blend of commentary on coffee, the history of roasting and connoisseurship, how-to instructions, copious illustrations, and an invaluable resource guide, this revised, expanded edition of Home Coffee Roasting is the one necessary book for every true coffee lover. "Davids' clearly written instructions make home coffee roasting sound easy and should extend the process to a broad audience."--Booklist

“Sinnott’s guide to primo coffee enables readers to fill their cups to the rim . . . with greatness . . . [It] will result in a better cup of joe.” —Publishers Weekly (starred review) There is no other beverage that gives you a better way to travel the world than coffee. You can literally taste the volcanic lava from Sumatra, smell the spice fields of India, and lift your spirits to the Colombian mountaintops in your morning cup of joe. The Art and Craft of Coffee shows you how to get the most out of your coffee, from fresh-roasted bean to hand-crafted brew. In The Art and Craft of Coffee, Kevin Sinnott, the coffee world’s most ardent consumer advocate, educates, inspires, and caffeinates you. Inside you will find: How green coffee beans are farmed and harvested Insight into single-origin coffee beans and worldwide coffee harvests A photo guide to roasting your own coffee at home How to choose the best grinder for your beans A complete, visual manual for 9 coffee brewing styles, including French press, vacuum, Chemex, auto-drip, Turkish ibrik, and espresso Delicious recipes for dozens of coffee and espresso beverages “In the decades that Kevin Sinnott has spent meeting with and interviewing hundreds of coffee professionals, rather than crossing over to the dark side and becoming one himself, he has taken what he has learned and translated it from coffee geek-speak into English. Why? For the sole purpose of allowing you to better enjoy your coffee. In short, if you like coffee, you will love this book.” —Oren Bloostein, proprietor of Oren’s Daily Roast

Get the skinny on your morning joe Do you swear by your morning jolt of caffeine but are hard-pressed to tell a siphon from a slow dripper? No problem: just order a fresh copy of Coffee For Dummies for a smooth blend of fun facts and practical advice to give an extra shot of flavor to your appreciation of the second-most valuable commodity on planet Earth—and filter out all that excess grind in your knowledge. This warm and welcoming serving from passionate coffee guru Major Cohen—a Specialty Coffee Association certified instructor, and now retired highly respected former Starbucks coffee educator and program manager—takes you on a rocket-fueled journey from the origins of the liquid bean’s popularity to best ways to prepare and enjoy coffee in your own home. You'll learn how to evaluate the advantages of different coffee styles and makers, and how even the smallest detail—varietal, roast type, texture—can influence how good that cupped lightning tastes on your tongue. Evaluate different roasts or brews Navigate menus for the best deals Learn how to speak “coffee” and order your half-cap-low-fat-no-sugar-add-whip with confidence Save money with the best store apps Meet some of the unknown pioneers of coffee that have made our coffee world of today See how you might think bigger about your coffee spend changing the world The average American spends over $1000 on their daily brain juice every year: why not hire Coffee For Dummies as your personal barista and get more for your money—and from each invigorating sip.

Immerse yourself in the fascinating world of coffee with "Coffee Craft." This book is a complete guide created specifically for coffee lovers who are new to the subject. It shares valuable knowledge and aims to ignite a deep passion for this beloved beverage. Inside the book, you'll have the chance to explore different types of coffee that are widely loved. You'll also dive into intriguing stories and legends that surround coffee, learning about its rich history. The book also helps you distinguish between common misconceptions and the actual facts about coffee. You'll discover the essence of real coffee beans and the art of roasting them to perfection. Understanding the grind size is another important aspect that affects the taste of your coffee, and the book will guide you through it. Additionally, you'll learn about various brewing methods that allow you to make delicious coffee at home. To make your coffee experience even more enjoyable, "Coffee Craft" features a collection of tried-and-true recipes that you commonly find in coffee shops. From classic and comforting hot brews to popular iced variations and delightful frappes, these recipes bring the familiar flavors of your favorite coffee establishments right to your own kitchen. Get ready to recreate the beloved tastes you know and love as you dive into the recipes within "Coffee Craft." Whether you're a coffee newbie or have just started your journey into the world of coffee, "Coffee Craft" is the perfect companion. It presents the information in a simple and approachable way, making it easy for you to explore and develop a true appreciation for the art of coffee. Let this book inspire you and deepen your love for this remarkable beverage.