A collection which is part of the Open University integrated teaching system, this book is designed to evoke the critical understanding of students. There are readings covering the strategic management process, strategy formulation and managing strategic change.

Deals with the strategies that organisations employ to survive in an increasingly unpredictable environment. This compilation consists of a number of articles, written by leaders in the field, that reflect current wisdom and contemporary thought on aligning businesses with their environments.

"This book offers research articles on key issues concerning information technology in support of the strategic management of organizations"--Provided by publisher.

Encompassing strategy issues and techniques common to all corners of business, this volume is aimed at MBA students studying business strategy and general management.

Thompson/Strickland READINGS is the softcover readings component of this market-leading strategic management package. The readings reflect current thought in strategic management.

This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.