Ships have histories that are interwoven with the human fabric of the maritime world. In the long nineteenth century these histories revolved around the re-invention of these once familiar objects in a period in which Britain became a major maritime power. This multi-disciplinary volume deploys different historical, geographical, cultural and literary perspectives to examine this transformation and to offer a series of interconnected considerations of maritime technology and culture in a period of significant and lasting change. Its ten authors reveal the processes involved through the eyes and hands of a range of actors, including naval architects, dockyard workers, commercial shipowners and Navy officers. By locating the ship's re-invention within the contexts of builders, owners and users, they illustrate the ways in which material elements, as well as scientific, artisan and seafaring ideas and practices, were bound together in the construction of ships' complex identities.

Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.

Reinvent Yourself as a Leader Before Your Business Outruns You Whether you are a senior leader or aspire to be one, at some point you’ll face a paradoxical risk. As you pile up successes, your job will get bigger than you, and you may become disoriented by a world of unfamiliar challenges. What Happens Now? will help you learn how to conquer the new challenges of sophistication – rather than just navigating the greater complexity – by doing things you’ve never done before. You will succeed by achieving these goals: • Broadcasting a vision with clarity and purpose • Aligning a high-performing team • Communicating and leading change • Focusing your time and energy in the right places • Investing in coaching and creating other leaders As experienced troubleshooters for hundreds of executives and organizations, John Hillen and Mark Nevins will show you how to foresee the stalls that threaten every leader – and overcome them. JOHN HILLEN, D.Phil., is a leadership and strategy professor in the School of Business at George Mason University, a consultant, and a director for many companies. MARK D. NEVINS, PhD, is an advisor to top executives, teams, and organizations. He has consulted from the C-suite down at Fortune 500 corporations, high-growth startups and private equity portfolio companies, and elite professional and financial services firms. “A practical and enriching guide for leaders.” WALTER ISAACSON International bestselling author “Will help leaders at all levels grow and develop.” MARSHALL GOLDSMITH International Bestselling Author

The nineteenth-century Royal Navy was transformed from a fleet of sailing wooden walls into a steam powered machine. Britain’s warships were her first line of defence, and their transformation dominated political, engineering and scientific discussions. They were the products of engineering ingenuity, political controversies, naval ideologies and the fight for authority in nineteenth-century Britain. Shaping the Royal Navy provides the first cultural history of technology, authority and the Royal Navy in the years of Pax Britannica. It places the story firmly within the currents of British history to reconstruct the controversial and high-profile nature of naval architecture. The technological transformation of the Navy dominated the British government and engineering communities. This book explores its history, revealing how ship design became a modern science, the ways that actors competed for authority within the British state and why the nature of naval power changed.

How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan—a recognized advisor on business and career development— Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Details the importance of offering resources instead of simply selling Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery Offers advice readers can immediately use to strengthen client relationships Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.

The authors of this text review the most current thinking on HR initiatives associated with current organisational performance and investigate how the field will need to mobilise in new ways to meet the demands of the future.

When Chris Zane bought his bicycle shop at age 16, his business struggled until he discovered the secret that catapulted his store into one of the largest in the country. His secret? Provide unbelievable, over the top, excessively generous customer service. Chris Zane isn't a management consultant or professor preaching a theory of customer service; he's a hands-on entrepreneur whose customer service approach has yielded enormous success. Zane has become a business celebrity, including being featured in the most recent round of American Express television ads. Featured in the New York Times and in Associated Press articles and bestowed numerous awards for its unique business practices and outstanding customer relations, Zane's Cycles has produced ideas thought by many to be pie-in-the-sky. But these counterintuitive concepts have proven to be hard-headed and effective. For example, Zane's offers a trade-in program for families who can turn in bicycles their kids have outgrown for a 100 percent credit toward new ones. Initially thought impossibly generous, this program has proven to be good business. Experience and a clear understanding of the lifetime value of a customer makes this program, and many others Zane's implements, work. In Reinventing the Wheel, commonly overlooked elements that make a business exceptional are revealed. Zane produces a case study unlike any other—one that shows the importance of investing in customers and employees and how businesses are really selling experiences, not products. His philosophies and tried-and-true methods of guerilla marketing will show entrepreneurs and business owners how to knock out the competition while thriving in any kind of economy and doing good for the community along the way.

This book presents a new approach to understanding contemporary personal life, taking account of how people build their lives through a bricolage of ‘tradition’ and ‘modern’. The authors examine how tradition is used and adapted, invented and re-invented; how meaning can leak from past to present; the ways in which people’s agencies differ as they make decisions; and the process of bricolage in making new arrangements. These themes are illustrated through a variety of case studies, ranging from personal life in the 1950s, young women and marriage, the rise of cohabitation, female name change, living apart together, and creating weddings. Centrally the authors emphasise the re-traditionalisation involved in de-traditionalisation and the connectedness involved in individualised processes of relationship change. Reinventing Couples will be of interest to students and scholars across a range of disciplines including sociology, social work and social policy.

The case for revolutionizing the U.S. economy, from a leading CEO America used to define itself by the things we built. We designed and produced the world's most important innovations, and in doing so, created a vibrant manufacturing sector that established the middle class. We manufactured our way to the top and became the undisputed economic leader of the world. But over the last several decades, and especially in the last ten years, the sector that was America's great pride has eroded, costing us millions of jobs and putting our long-term prosperity at risk. Now, as we struggle to recover from the worst recession in generations, our only chance to turn things around is to revive the American manufacturing sector—and to revolutionize it. In Make It in America: The Case for Reinventing the Economy, Andrew Liveris—Chairman and CEO of The Dow Chemical Company—offers a thoughtful and passionate argument that America's future economic growth and prosperity depends on the strength of its manufacturing sector. The book explains how a manufacturing sector creates economic value on a scale unmatched by any other, and how central the sector is to creating jobs both inside and outside the factory Explores how other nations are building their manufacturing sectors to stay competitive in the global economy, and describes how America has failed to keep up Provides an aggressive, practical, and comprehensive agenda that will put the U.S. back on track to lead the world It's time to stop accepting as inevitable the shuttering of factories and staggering job losses that have come to define manufacturing. It's time to acknowledge the cost of inaction. There is no better company to make the case for reviving U.S. manufacturing than The Dow Chemical Company, one of the world's largest manufacturers and most global corporations. And there's no better book to show why it needs to be done and how to do it than Make It in America.