Nearly half a billion smartphones were sold worldwide in 2011 alone. 67 million iPads were purchased in its first two years in the market; thats the largest product launch in history. A platform shift took place in 2011for the first time, sales of smartphones and tablets eclipsed desktop and notebook sales. For the first time since the launch of cell phones, people are spending more time on mobile devicesand using mobile appsthan the desktop platform browsers. People are on the go, and they need technology that keeps up with them. I decided to write this book because I have encountered many businesspeople who lack the knowledge and confidence to join the mobile app revolution. In these pages, youll find a wealth of information and step-by-step guidance to move you toward the essential launch of your businesss mobile app. Ive also extended the value you will receive here by providing four additional bonuses on my website, www.thebookonmobileapps.com. The Book on Mobile Apps lives up to its name. It truly is the ultimate guide for small businesses. Cheryl Paulsen delivers creative thinking, proven strategies, and vast knowledge about the value of mobile apps for small businesses. Her book is timely, informative, and a must-read for any entrepreneur today. Raymond Aaron, author of Double Your Income Doing What You Love

What is the relationship between the social performance of companies and their financial performance? More colloquially, can a firm effectively attend to both people and profits as it conducts its business? This question has been investigated in no fewer than 95 empirical studies published since 1972. The authors have assembled a compendium of this research to give researchers and practitioners alike a broad overview of these 95 studies and a systematic database detailing the content of each one. This book provides a comprehensive portrait of this research literature. It begins with a broad orientation to the literature, exploring why the link between social and financial performance has been subject to continual inquiry and often heated debate. The authors then present an integrated overview of the 95 studies. Through the charts and tables, the authors illuminate the nature of the studies conducted; the data samples selected for investigation; the ways in which financial and social performance have been measured; and the overall tally of results.

Should companies be run for profit or purpose? This book shows how they can deliver both-based on rigorous evidence and an actionable framework. This edition, updated to include the pandemic and latest research, explains how managers, investors and citizens can put purpose into practice-and overcome the difficult trade-offs that hold them back.

Choosing what to do with your life begins with imagining yourself in a career. Using stories of real practitioners in the field, the Masters at Work series offers the opportunity to see through the eyes of someone who has mastered a profession and learn what the risks and rewards of a job really are. According to a LinkedIn survey that polled 8,000 professionals, the second most popular childhood dream job for respondents was a veterinarian. It’s a career that appeals to many, due to its involvement with animals and association with helping and doing good. Still, much of the day-to-day elements of the job are not known by the wider public. This series, and individual guide, provides valuable and relevant information about what daily life for a professional veterinarian is like, and will be a vital resource for anyone interested in pursuing the path. Is there such a thing as a typical veterinarian? Journalist and author Boris Kachka sets out on a journey, determined to discover how to turn a childhood dream into a real career. Becoming a Veterinarian is a behind-the-scenes, honest, and inspiring look at the day-to-day life of a veterinarian through the eyes of four people who have made this career their life’s work. There’s Michael, who thought he would be an architect, but instead works with urban pets at the ASPCA in New York; Elisha, who studied dance before she began treating cows, cats, and horses; Idina, who was injured in a car accident and was forced to find a second career; and Chick, who was earning a Masters in economics but turned to veterinarian science after he began working nights at an animal hospital. With each, Kachka dives into every element of the job: science, surgery, financials, finding a program, and everything in between.

British Columbia is regularly described in superlatives both positive and negative - most spectacular scenery, strangest politics, greatest environmental sensitivity, richest Aboriginal cultures, most aggressive resource exploitation, closest ties to Asia. Jean Barman's The West beyond the West presents the history of the province in all its diversity and apparent contradictions. This critically acclaimed work is the premiere book on British Columbian history, with a narrative beginning at the point of contact between Native peoples and Europeans and continuing into the twenty-first century. Barman tells the story by focusing not only on the history made by leaders in government but also on the roles of women, immigrants, and Aboriginal peoples in the development of the province. She incorporates new perspectives and expands discussions on important topics such as the province's relationship to Canada as a nation, its involvement in the two world wars, the perspectives of non-mainstream British Columbians, and its participation in recreation and sports including Olympics. First published in 1991 and revised in 1996, this third edition of The West beyond the West has been supplemented by statistical tables incorporating the 2001 census, two more extensive illustration sections portraying British Columbia's history in images, and other new material bringing the book up to date. Barman's deft scholarship is readily apparent and the book demands to be on the shelf of anyone with an interest in British Columbian or Canadian history.

National Book Critics Circle Award Finalist Best Book of Fall (Esquire) and a Most Anticipated Book of 2021 (Lit Hub) What Has Happened to Fiction in the Age of Platform Capitalism? Since it was first launched in 1994, Amazon has changed the world of literature. The “Everything Store” has not just transformed how we buy books; it has affected what we buy, and even what we read. In Everything and Less, acclaimed critic Mark McGurl explores this new world where writing is no longer categorized as high or lowbrow, literature or popular fiction. Charting a course spanning from Henry James to E. L. James, McGurl shows that contemporary writing has less to do with writing per se than with the manner of its distribution. This consumerist logic—if you like this, you might also like ...—has reorganized the fiction universe so that literary prize-winners sit alongside fantasy, romance, fan fiction, and the infinite list of hybrid genres and self-published works. This is an innovation to be cautiously celebrated. Amazon’s platform is not just a retail juggernaut but an aesthetic experiment driven by an unseen algorithm rivaling in the depths of its effects any major cultural shift in history. Here all fiction is genre fiction, and the niches range from the categories of crime and science fiction to the more refined interests of Adult Baby Diaper Lover erotica. Everything and Less is a hilarious and insightful map of both the commanding heights and sordid depths of fiction, past and present, that opens up an arresting conversation about why it is we read and write fiction in the first place.

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1942.

"[This book is] the most authoritative assessment of the advantages and disadvantages of recent trends toward the commercialization of health care," says Robert Pear of The New York Times. This major study by the Institute of Medicine examines virtually all aspects of for-profit health care in the United States, including the quality and availability of health care, the cost of medical care, access to financial capital, implications for education and research, and the fiduciary role of the physician. In addition to the report, the book contains 15 papers by experts in the field of for-profit health care covering a broad range of topicsâ€"from trends in the growth of major investor-owned hospital companies to the ethical issues in for-profit health care. "The report makes a lasting contribution to the health policy literature." â€"Journal of Health Politics, Policy and Law.