Purple Cow

Purple Cow
Author :
Publisher : Penguin UK
Total Pages : 160
Release :
ISBN-10 : 9780141924861
ISBN-13 : 0141924861
Rating : 4/5 (61 Downloads)

Synopsis Purple Cow by : Seth Godin

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

The Purple Cow!

The Purple Cow!
Author :
Publisher : Good Press
Total Pages : 51
Release :
ISBN-10 : EAN:4057664581358
ISBN-13 :
Rating : 4/5 (58 Downloads)

Synopsis The Purple Cow! by : Gelett Burgess

"The Purple Cow!" written by Gelett Burgess is a delightful collection of humorous and whimsical poems that showcase the author's wit and clever wordplay. Burgess' iconic poem "The Purple Cow" has become a classic in the world of nonsense literature. With its memorable verses and distinctive humor, the book brings joy and laughter to readers of all ages.

The Man in the Purple Cow House

The Man in the Purple Cow House
Author :
Publisher :
Total Pages :
Release :
ISBN-10 : 0985053089
ISBN-13 : 9780985053086
Rating : 4/5 (89 Downloads)

Synopsis The Man in the Purple Cow House by : Mary Ames Mitchell

Mary Ames Mitchell searches for her father, Thomas Winter Ames, fearing he has become homeless on the streets of Santa Monica, California. She wants to know what has become of him and why, thirteen years earlier, he estranged himself from her family.

Summary of Purple Cow by Seth Godin

Summary of Purple Cow by Seth Godin
Author :
Publisher : QuickRead.com
Total Pages : 21
Release :
ISBN-10 :
ISBN-13 :
Rating : 4/5 ( Downloads)

Synopsis Summary of Purple Cow by Seth Godin by : QuickRead

Learn how to transform your business by daring to be different and becoming remarkable. Imagine being on a road trip to a place you’ve never been to before. As you’re driving along, you see fields of black-and-white cows, hundreds of them! Immediately, they grab your attention and you become mesmerized. As you continue to drive, you continue to see fields of cows and that initial excitement begins to wear off. And then, just twenty minutes later, you’re bored. The cows are no longer interesting, they no longer grab your attention. They’re all the same. Do you know what’s not the same? Purple Cows! If you’re driving along and you see a purple cow, that would certainly grab your attention, right? In today’s crowded marketplace, a Purple Cow is just what you need to build a successful business. What makes you different? What makes you stand out? Why are people going to want to buy what you’re offering? Well, Seth Godin aims to help you figure out what your Purple Cow is and teach you how to market a successful business. As you read, you’ll learn why you should market a product instead of running a company, why not taking risks is riskier than taking risks, and which type of consumer you should be marketing for. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].

I Saw a Purple Cow, and 100 Other Recipes for Learning

I Saw a Purple Cow, and 100 Other Recipes for Learning
Author :
Publisher : Little Brown
Total Pages : 110
Release :
ISBN-10 : UOM:39015025967616
ISBN-13 :
Rating : 4/5 (16 Downloads)

Synopsis I Saw a Purple Cow, and 100 Other Recipes for Learning by : Ann Cole

It has been twenty-five years since this handbook of early-learning activities was published and immediately established itself as a book that anyone working with young children had to own. To celebrate the anniversary, we are pleased to publish an edition featuring a new cover that celebrates I Saw a Purple Cow's status as a classic in the field. The contents remain the same. The lists of useful things to buy and save are still current and useful, and the activities, such as making rock creatures, fun with sounds, and how to create tube and clothespin puppets, are as easy and intriguing today as they were when the book was originally published. Here is an essential tool for today's caretakers of young children.

Purple on the Inside

Purple on the Inside
Author :
Publisher :
Total Pages : 0
Release :
ISBN-10 : 1682260984
ISBN-13 : 9781682260982
Rating : 4/5 (84 Downloads)

Synopsis Purple on the Inside by : Kirk Thompson

J.B. Hunt Transport hit the national business scene as a trucking company led by a dynamic founder known for his boundless optimism, untamed vision, and salesmanship. The company has since transformed into a multi-billion-dollar business by balancing business savvy and execution with an enduring entrepreneurial spirit--a rare feat in any industry. J.B. Hunt's triumphs and struggles provide a fascinating case study of how business theory, leadership, culture, and organizational best-practices have combined to create one of the most successful companies in American history. Kirk Thompson, with more than forty years of experience inside the company, gives a CEO's account of the company's evolution, while Matt Waller connects the leadership decisions to business theories that are transferrable to other leaders and industries. Purple on the Inside is more than a corporate history or business management primer. It's a practical case study that illustrates what Seth Godin described in Purple Cow, his best-selling book that considers what characteristics make for a remarkable business. It's the story of leaders and team members who tap into their founder's spirit for innovation while maintaining the focus and high level of performance needed to grow. It's a story about developing partnerships, technologies, and expertise that others can't easily duplicate. And it's a story of overcoming disheartening setbacks and cultivating the purple cows that have allowed J.B. Hunt Transport to do what many experts said was impossible--stand out from its competition in an industry full of brown cows.

All Marketers are Liars

All Marketers are Liars
Author :
Publisher : Penguin
Total Pages : 241
Release :
ISBN-10 : 9781591845331
ISBN-13 : 1591845335
Rating : 4/5 (31 Downloads)

Synopsis All Marketers are Liars by : Seth Godin

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

The Day of the Purple Cow

The Day of the Purple Cow
Author :
Publisher : SCHOLASTIC
Total Pages : 44
Release :
ISBN-10 : 0439597773
ISBN-13 : 9780439597777
Rating : 4/5 (73 Downloads)

Synopsis The Day of the Purple Cow by : Richard Camden

Max has his summer all planned out. His brother wears the purple cow costume at the local ice cream parlor. And he is going to give Max all the cold, yummy treats he wants. But then someone steals the purple cow costume. That means no free milk shakes for Max

Cows Can be Purple

Cows Can be Purple
Author :
Publisher : Adler School of Professional
Total Pages : 146
Release :
ISBN-10 : 0918560322
ISBN-13 : 9780918560322
Rating : 4/5 (22 Downloads)

Synopsis Cows Can be Purple by : Sadie E. Dreikurs

An autobiographical sketch of Sadie "Tee" Dreikurs; followed by explanation of her methods of art therapy, examples of projects, and applications to various therapeutic settings.

Purple Cow, New Edition

Purple Cow, New Edition
Author :
Publisher : Penguin
Total Pages : 225
Release :
ISBN-10 : 9781101184554
ISBN-13 : 1101184558
Rating : 4/5 (54 Downloads)

Synopsis Purple Cow, New Edition by : Seth Godin

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.