Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual encounters – public relations (PR) – is long overdue. By developing new ways to create and connect with us as members of particular target audiences, has it changed our interior existence by altering perceptions of the world outside ourselves? PR’s massive impact on groups, society or organizations is rightly explored, but its immense influence on our individuality is neglected. In an age where new media makes deepening connections to individuals, the relationship of PR to individuality is one of the field’s most profoundly important issues. This provocative book will assist scholars and advanced students in PR and communication research to develop a clear, structured, disciplined understanding of this phenomenon and its implications.

Following the work of prominent object relations theorists, such as Fairbairn, Suttie and Winnicott, Gal Gerson explores the correlation between analytical theory and intellectual environment in two ways. He notes the impact that the British object relations school had on both psychology and wider culture, and suggests that the school’s outlook involved more than a clinical choice. Gerson first interprets the object relations model as a political theory that completes a certain internal development within liberalism. He later outlines the relationship between the analytical theory and the historical setting in which it formed and took root. By engaging with these questions, Gerson demonstrates the deeper structure and implications of object relation theory for social philosophy. This allows him to answer questions such as: ‘What kind of social arrangements do we endorse when we accept object relations theory as a fair description of mind?’; ‘What beliefs about power, individuality, and household structure do we take in? What do we give up when doing so?’; and, lastly, ‘What does it say about contemporary advanced societies that they have taken in much of the theory’s content?’ Proposing a novel rethinking of human nature, Individuality and Ideology in British Object Relations Theory provides much-needed insight into how this school of psychoanalytic theory has impacted contemporary social and political life.

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publics Relationship management Conflict resolution These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment.

Arguments about the definition, the moral and social significance of the concepts of individualism and individualisation are addressed in this collection of essays.

Modern individuality is the not-so-secret protagonist of Hegel’s practical philosophy. In the framework of spirit, Hegel presents some basic features of the individual’s way of life, lifeworld, self-interpreation, and self-determination, which can also be timely in shaping our own personal and social identities.

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and forms of self-interested cooperation, e.g. fully functioning society theory. Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions. This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.

In Classical Individualism, Tibor R. Machan argues that individualism is far from being dead. Machan identifies, develops and defends what he calls classical individualism - an individualism humanised by classical philosophy, rooted in Aristotle rather than Hobbes. This book does not reject the social nature of human beings, but finds that every one has a self-directed agent who is responsible for what he or she does. Machan rejects all types of collectivism, including communitarianism, ethnic solidarity, racial unity, and gender identity. The ideas expressed here have important social and political implications, and will be of interest to anyone concerned with the notion of individuality and individual responsibility.

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.

This book provides a concise and accessible history of the relationship between the individual and capitalism in the United States. The text is devoted to tracking the historical development of important themes, whilst addressing key episodes in the progress of American capitalism within these, such as the Great Depression and New Deal. The book will introduce students to the key philosophical principles that have been the most influential in the history of free enterprise in the United States as well as exploring the ways in which these ideas have been popularly understood by Americans from the late eighteenth century to the present. Liberalism and Neoliberalism, entrepreneurialism, slavery and racial capitalism, and business and gender are all assessed. The material in this volume is complimented by a set of primary source documents that bring the subject to life. It will be of interest to students of American history, business and labor history.