Demonstrates the existence of public space catalysts, as well as the need for their presence for an expectant or indifferent place to be activated. This work -- which understands that the city, now and always, has had and must have public spaces of intensity -- proposes urban catalysts as agents that are capable of activating a place that was previously indifferent. The comparative work of historical and recent cases, developed by research and drawings, has allowed us to discover that the vivid public spaces of identity and reference have been formed due to the urban effect caused by these agents that we call "catalysts." Manuel Bailo's work includes a wide range of projects, ranging from urban scale to interiorism. It has been widely published and presented with awards. Co-published with University of Virginia: School of Architecture.

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications – especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.