How do we learn? What is memory? How do we know how to behave? The formal study of psychology as a scientific enterprise began in Germany in the late 19th century but the observation of human behaviour dates back to Ancient Greece. Defined as the scientific study of behaviour and mental processes, psychology has attained a range of branches including clinical, cognitive, developmental, evolutionary, forensic, health and neuropsychology. In a wide ranging, highly illustrated book, readers are introduced to the world of psychology and those who formed the science as we know it. With discussion of a number of key ideas including prejudice and discrimination, social cognition, how we develop attitudes and why and how we fall in love, as well as reference to the people who developed these ideas, the book is an accessible guide to this fascinating subject.

Delve into the human mind like never before with "50 Essential Ideas in Psychology," a comprehensive guide that unlocks the mysteries and marvels of the human psyche. This enlightening book is your key to understanding the most influential theories and concepts that have shaped modern psychology. From the groundbreaking work of Freud's psychoanalytic theories to the revolutionary insights of the Cognitive Revolution, each chapter in this book is a journey through the ideas that have defined our understanding of the human experience. Discover the complex interplay of biology and environment with the Epigenetic Theory, unravel the intricate mechanisms of memory with the Multi-Store Model, and explore the depths of human consciousness with the Dual-Process Theory. "50 Essential Ideas in Psychology" not only illuminates the past and present of psychological thought but also paves the way for understanding future explorations into the mind's uncharted territories. Each entry is a blend of historical context, key features, and real-world applications, making complex psychological concepts accessible to all. Prepare to be captivated as you embark on an intellectual adventure that spans the fascinating landscape of human thought, emotion, and behavior. This book is more than a collection of theories – it's a celebration of the human mind's endless quest to understand itself.

How different are men and women's brains? Does altruism really exist? Are our minds blank slates at birth? And do dreams reveal our unconscious desires? If you have you ever grappled with these concepts, or tried your hand as an amateur psychologist, 50 Psychology Ideas You Really Need to Know could be just the book for you. Not only providing the answers to these questions and many more, this series of engaging and accessible essays explores each of the central concepts, as well as the arguments of key thinkers. Author Adrian Furnham offers expert and concise introductions to emotional behavior, cognition, mentalconditions--from stress to schizophrenia--rationality and personality development, amongst many others. This is a fascinating introduction to psychology for anyone interested in understanding the human mind.

50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience. Uses common myths as a vehicle for exploring how to distinguish factual from fictional claims in popular psychology Explores topics that readers will relate to, but often misunderstand, such as 'opposites attract', 'people use only 10% of their brains', and 'handwriting reveals your personality' Provides a 'mythbusting kit' for evaluating folk psychology claims in everyday life Teaches essential critical thinking skills through detailed discussions of each myth Includes over 200 additional psychological myths for readers to explore Contains an Appendix of useful Web Sites for examining psychological myths Features a postscript of remarkable psychological findings that sound like myths but that are true Engaging and accessible writing style that appeals to students and lay readers alike

Top Business Psychology Models is a quick, accessible overview to the fundamental theories and frameworks that will help you understand human behaviour, emotions and cognition at work. Each model is presented in a short and crisply written summary, which could be easily converted into materials for use in training or in coaching conversations. Clear, succinct and well-referenced chapters also offer routes into accessing further information. Free of academic jargon, Top Business Psychology Models explains all the main theories and models used by psychologists, giving you all the essential information to immediately implement business psychology techniques in your organization.

What is truth? How can I lead an ethical life? Do I have free will? Throughout history, the world's great thinkers have sought to answer the most profound questions about our universe and have created compelling new ways of thinking. In this beautifully illustrated book, Michael Moore introduces you to the fascinating world of philosophy and its greatest practitioners. Ranging from epistemology to existentialism and featuring ideas from philosophers as varied as Plato, Immanuel Kant, and Jean-Paul Sartre, this essential guide will bring you up to speed on the core themes and theories of this great subject.

The key ideas in Psychology explained, with colour illustrations, in half a minute. Pavlov's Dogs, Psychoanalysis, Milgram's Obedience Study, and Beck's Cognitive Therapy? Sure, you know what they all mean. That is, you've certainly heard of them. But do you know enough about these psychology theories to join a dinner party debate or dazzle the bar with your knowledge? 30-Second Psychology takes the top 50 strands of thinking in this fascinating field, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words, and one picture. The inner workings of the human mind will suddenly seem a lot more fun, and along the way we meet many of the luminaries in the field, including William James, Aaron Beck, and (of course) Sigmund Freud. From Behaviorism to Cognitivism, what better way to get a handle on your inner demons?

With a vivid narrative writing style for undergraduates, this third edition gives students a firm foundation in all areas covered on accredited British Psychological Society degree courses.

Unlike most educational psychology books, which take one theory at a time, explain its assumptions and principles and then identify implications for educational practice, Essentials of Educational Psychology focuses more on the commonalities than the differences among theories, because although researchers from different traditions have approached human cognition and behavior from many different angles, they sometimes arrive at more or less the same conclusions. This book integrates ideas from many theoretical perspectives into a set of principles and concrete strategies that psychology as a whole can offer you. See for Yourself exercises will help you discover more about yourself as a thinker and learner and also help you come to a deeper and more personal understanding of educational psychology's core ideas. This is the standalone book, if you want the Book/Access Card order the ISBN listed below: 0132682494 / 9780132682497 Essentials of Educational Psychology & MyEducationLab Pegasus /Access Card Package consists of 0131367277 / 9780131367272 Essentials of Educational Psychology: Big Ideas to Guide Effective Teaching 0132598515 / 9780132598514 MyEducationLab Pegasus -- Valuepack Access Card

What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration. With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume. 50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba. Here you'll find the texts and ideas that matter in: · Entrepreneurship · Leadership · Management · Strategy · Business history · Personal development · Technology and innovation Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.