In Psychological Foundation of Success, Stephen Kraus synthesizes decades of research on success and well-being, creating one of the most sophisticated and entertaining self-improvement books ever written. The result is a scientifically-valid five-step system for personal achievement that anyone can use.

Twenty-five specialists from the field of sports psychology contribute 26 chapters to this text for undergraduate students in sport psychology courses, which may also appeal to graduate students and fellow professionals in the field. The text combines information from both basic and applied sources, from sport psychology and psychology. Coverage includes the evolution of sport psychology, personality and performance, motivation and sport, emotion and sport performance, intervention and performance enhancement, group dynamics, aggression in sport, gender issues in sport, psychological aspects of coaching, and psychological aspects of youth sport. Annotation copyrighted by Book News, Inc., Portland, OR.

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

Highlighting three decades of key research and emphasizing the psychological processes that characterize us all, Psychological Foundations of The Entrepreneurial Mindset moves away from the traditional focus on the entrepreneurial ecosystem to provide a novel investigation at the level of the individuals themselves.

Monograph of selected articles on psychological aspects of educational technology - covers teacher training, teaching and teaching method, scholastic aptitude, the gifted and the disabled children, personality, motivation, behavioural attitudes, creative thinking, computer assisted instruction, etc. Bibliography pp. 375 to 386.

Psychological Foundations of Education presents some of the principles of psychology that are relevant to learning and teaching. It presents an alternative answer to the problem of the bifurcation of general and educational psychology in the curriculum of teacher preparation. While the solution is provisional and has obvious imperfections, it is offered in the hope that it may stimulate discussion of the problem and other solutions and/or explicit justifications for past practice. Key concepts discussed include teachers' attitudes and behavior, different types of learning, technology in education, forgetting and extinction, child development, and intelligence measurements. Also covered are the assessment of educational achievement, the social psychology of the classroom, and education in urban schools. This text should have a variety of uses in classes where students are preparing for teaching. It was written specifically for those situations in which the prospective teacher is introduced to psychology through a one- or two-semester integrated sequence.

How is it that cultures come into existence at all? How do cultures develop particular customs and characteristics rather than others? How do cultures persist and change over time? Most previous attempts to address these questions have been descriptive and historical. The purpose of this book is to provide answers that are explanatory, predictive, and relevant to the emergence and continuing evolution of cultures past, present, and future. Most other investigations into "cultural psychology" have focused on the impact that culture has on the psychology of the individual. The focus of this book is the reverse. The authors show how questions about the origins and evolution of culture can be fruitfully answered through rigorous and creative examination of fundamental characteristics of human cognition, motivation, and social interaction. They review recent theory and research that, in many different ways, points to the influence of basic psychological processes on the collective structures that define cultures. These processes operate in all sorts of different populations, ranging from very small interacting groups to grand-scale masses of people occupying the same demographic or geographic category. The cultural effects--often unintended--of individuals' thoughts and actions are demonstrated in a wide variety of customs, ritualized practices, and shared mythologies: for example, religious beliefs, moral standards, rules for the allocation of resources, norms for the acceptable expression of aggression, gender stereotypes, and scientific values. The Psychological Foundations of Culture reveals that the consequences of psychological processes resonate well beyond the disciplinary constraints of psychology. By taking a psychological approach to questions usually addressed by anthropologists, sociologists, and other social scientists, it suggests that psychological research into the foundations of culture is a useful--perhaps even necessary--complement to other forms of inquiry.

In this brief book, we invite readers to begin a journey toward inner guidance and managing their personal success. Starting a process of personal supervision is the first step towards transforming your own life, seeking a healthier state that is aligned with your needs and desires. The truth is that to become a more fulfilled person, it is essential to start this permanence at some point, and this involves changing the way you are. Each person is an architect of their personal universe, and if things do not meet your expectations, this signals the need for internal changes to obtain different results. Without a change to the internal configuration, the results will remain unchanged. In the following pages, we explore the 10 fundamental laws that will serve as a guide to achieving personal transformation and achieving your goals. We talk about these laws and principles that must be known and followed to achieve objectives aligned with your interests. When things don't work out as desired, we are often assuming it as "laws of failure" due to inappropriate thoughts and actions. There is a sequence of steps or procedures that must be followed to be successful in our objectives. By following these laws and procedures, success becomes a natural consequence, aligned with our desires. The main message of this work is that personal success is not a gift of fate or dependent on external factors. Success is an internal and individualized construction that requires personal planning and execution. Every success is based on fundamental steps, without which success is not lasting. Someone can get rich by luck, but they are more likely to lose everything if they don't understand these fundamentals. On the other hand, someone who understands and applies these laws can rebuild their success even after losses. Personal fulfillment goes beyond possessing materials and is based on values such as emotional, mental and psychological well-being, personal fulfillment and individual growth. These developments cannot be guaranteed by luck, as they are the result of personal maturation. This work highlights the importance of internal transformation, emphasizing that personal reconfiguration is essential before seeking external success. This involves strengthening self-confidence, changing mindset and acquiring self-discipline. Therefore, each reader will find valuable information, practical strategies, and a logical approach to cultivating personal success. True success begins when you decide to rebuild yourself internally and direct your journey towards your goals. As you explore these fundamental laws, think of them as tools available to help you build a more meaningful and secure life. However, it is crucial to remember that the most important step is the firm decision to transform yourself internally, improve your quality of life and move towards your desired goals. Regardless of the knowledge acquired, personal decision is the determining step in the journey of personal guidance.

Uniquely integrative and authoritative, this volume explores how advances in social psychology can deepen understanding and improve treatment of clinical problems. The role of basic psychological processes in mental health and disorder is examined by leading experts in social, clinical, and counseling psychology. Chapters present cutting-edge research on self and identity, self-regulation, interpersonal processes, social cognition, and emotion. The volume identifies specific ways that social psychology concepts, findings, and research methods can inform clinical assessment and diagnosis, as well as the development of effective treatments. Compelling topics include the social psychology of help seeking, therapeutic change, and the therapist–client relationship.

Choice Outstanding Academic Title for 2013 Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.