Psychological Foundations of Attitudes

Psychological Foundations of Attitudes
Author :
Publisher :
Total Pages : 407
Release :
ISBN-10 : OCLC:258265669
ISBN-13 :
Rating : 4/5 (69 Downloads)

Synopsis Psychological Foundations of Attitudes by : Anthony G. Greenwald

Psychological Foundations of Attitudes

Psychological Foundations of Attitudes
Author :
Publisher : Academic Press
Total Pages : 432
Release :
ISBN-10 : 9781483258515
ISBN-13 : 1483258513
Rating : 4/5 (15 Downloads)

Synopsis Psychological Foundations of Attitudes by : Anthony G. Greenwald

Psychological Foundations of Attitudes presents various approaches and theories about attitudes. The book opens with a chapter on the development of attitude theory from 1930 to 1950. This is followed by separate chapters on the principles of the attitude-reinforcer-discriminative system; a systematic test of a learning theory analysis of interpersonal attraction; a "spread of effect" in attitude formation; Hullian learning theory; and possible origins of learned attitudinal cognitions. Subsequent chapters deal with mechanisms through which attitudes can function as both independent and dependent variables in the attitude-behavior link; and the problem of how people go about applying a summary label to their attitudes and the reciprocal effects that rating has on the content of attitude. The final chapters discuss a commodity theory that relates selective social communication to value formation; the freedoms there are in regard to attitudes; attitude change occasioned by actions which are discrepant from one's previously existing attitudes or values; and the conflict-theory approach to attitude change.

The Psychology of Attitudes and Attitude Change

The Psychology of Attitudes and Attitude Change
Author :
Publisher : SAGE Publications
Total Pages : 289
Release :
ISBN-10 : 9781412929752
ISBN-13 : 141292975X
Rating : 4/5 (52 Downloads)

Synopsis The Psychology of Attitudes and Attitude Change by : Gregory R. Maio

Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

The SAGE Handbook of Social Psychology

The SAGE Handbook of Social Psychology
Author :
Publisher : SAGE
Total Pages : 417
Release :
ISBN-10 : 9781446204771
ISBN-13 : 1446204774
Rating : 4/5 (71 Downloads)

Synopsis The SAGE Handbook of Social Psychology by : Michael A Hogg

`This Volume is everything one would want from a one-volume handbook′ - Choice Magazine In response to market demand, The SAGE Handbook of Social Psychology: Concise Student Edition has been published and represents a slimmer (16 chapters in total), more course focused and student-friendly volume. The editors and authors have also updated all references, provided chapter introductions and summaries and a new Preface outlining the benefits of using the Handbook as an upper level teaching resource. It will prove indispensable reading for all upper level and graduate students studying social psychology.

Attitudes

Attitudes
Author :
Publisher : Psychology Press
Total Pages : 544
Release :
ISBN-10 : 9781136678370
ISBN-13 : 1136678379
Rating : 4/5 (70 Downloads)

Synopsis Attitudes by : Richard E. Petty

This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des

Psychological Foundations of Education

Psychological Foundations of Education
Author :
Publisher : Academic Press
Total Pages : 797
Release :
ISBN-10 : 9781483258164
ISBN-13 : 1483258165
Rating : 4/5 (64 Downloads)

Synopsis Psychological Foundations of Education by : B. Claude Mathis

Psychological Foundations of Education presents some of the principles of psychology that are relevant to learning and teaching. It presents an alternative answer to the problem of the bifurcation of general and educational psychology in the curriculum of teacher preparation. While the solution is provisional and has obvious imperfections, it is offered in the hope that it may stimulate discussion of the problem and other solutions and/or explicit justifications for past practice. Key concepts discussed include teachers' attitudes and behavior, different types of learning, technology in education, forgetting and extinction, child development, and intelligence measurements. Also covered are the assessment of educational achievement, the social psychology of the classroom, and education in urban schools. This text should have a variety of uses in classes where students are preparing for teaching. It was written specifically for those situations in which the prospective teacher is introduced to psychology through a one- or two-semester integrated sequence.

Psychological Foundations of Marketing

Psychological Foundations of Marketing
Author :
Publisher : Routledge
Total Pages : 406
Release :
ISBN-10 : 9781315436074
ISBN-13 : 1315436078
Rating : 4/5 (74 Downloads)

Synopsis Psychological Foundations of Marketing by : Allan J Kimmel

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.