Six weeks after the 1929 stock market crash, Frank Bruce Robinson created a self-help religion he called Psychiana. An ingenious mass-marketing pioneer, he sold a correspondence course promising health, wealth, and happiness to those who believed in the “God Power.” In the midst of the Great Depression, his mail-order religion with a money-back guarantee swept the United States and spread to some sixty-seven countries--or so its founder claimed--to become one of the most successful twentieth century New Thought religions. Facing charges of passport fraud in May 1936, an immaculately dressed Robinson arrived at the federal building in rural Moscow, Idaho. A person of considerable local and regional significance, he was Latah County’s largest private employer. Throngs lined the streets and sidewalks waiting for him. He exited his sleek green Duesenberg, waved to the crowd, and smiled for pictures. His son later wrote that the charismatic leader possessed “an insatiable appetite for publicity.” Central to the investigation was Robinson’s true identity. He was not all he claimed to be, and his small-town trial captivated the country and made national headlines. A full-length biography of Robinson combined with an in-depth historical examination of Psychiana, this book traces the improbable rise and fall of a master charlatan while also giving voice to his unwavering followers--from a dust bowl farmer to a former heavyweight boxing champion--who clung to their beliefs despite ongoing financial and emotional costs. Their stories reveal how adversity can galvanize faith in a false prophet, and paint an intriguing, intimate portrait of a nation challenged by a brutal depression and war.

Frank B. Robinson's New-Thought religion, Psychiana, flourished in the early to mid 20th century. Here is his 20-part mail-order advanced study course for inspiration, self-improvement, and religious revelation. "His teachings were New Thought all the way through -- New Thought ideas proclaimed in highly dramatic fashion, designed to catch and hold attention, and New Thought techniques through the employment of which health, well-being, prosperity, peace, happiness -- all the proper heritage of man -- might be achieved..." -- Charles S. Braden, Spirits in Rebellion: The Rise and Development of New Thought in America

Strange Sects and Curious Cults, first published in 1961, is a well-written overview of a number of important religious sects and cults. Author Marcus Bach divides these into three categories: the sex sects, conscience cults, and the utopianists. The first group includes ancient Baalism of Mesopotamia, Osirism of Egypt, Shivism of India, and more recently, Voodoo of Africa and the New World. The Conscience Cults include the Penitentes, Apocalypticists, Father Divine of Harlem, the Oxford Groupers, and Psychiana. The section on Utopians includes the now-vanished Russian Doukhobors, followed by the Shakers, Amanas, Hutterites, and Mormons. For anyone looking for a good introduction to offbeat religious groups, Strange Sects and Curious Cults will provide a useful background and serve as a basis for further research.

MEET THE UNFORGETTABLE YOUNG WOMAN, LaDene Faye Howell, who finds herself in police custody recounting her story after her paroled cousin Bobbie Frank appears and engages her in a crime spree. LaDene Faye Howell has spent her life in the small town of Devola, on an oxbow of the Muskingum River, in southeast Ohio. Her family is conservative and deeply religious, although another branch of the Howell clan are notorious criminals. When one of her outlaw relatives returns from prison, LaDene hopes the two of them may share an evening of fun, or even a spark of romance. Instead, Bobby Frank embroils her in kidnapping their old high school principal. Taken into custody, LaDene recounts her misadventures in the form of a dramatic monologue. Pledging to “tell all in full truth so help me God,” she hopes to keep herself out of jail and perhaps even soften Bobby’s likely sentence. She also aims to capture her listeners’ sympathy by recounting a secret from her past that she has never shared before. Told with country noir flair, the heart of the story is LaDene’s struggle to live as her own person while remaining true to her heritage and family loyalties.

“Doing things by the book” acquires a whole new meaning in Brandon R. Schrand’s memoir of coming of age in spite of himself. The “works cited” are those books that serve as Schrand’s signposts as he goes from life as a hormone-crazed, heavy-metal wannabe in the remotest parts of working-class Idaho to a reasonable facsimile of manhood (with a stop along the way to buy a five-dollar mustard-colored M. C. Hammer suit, so he’ll fit in at college). The Adventures of Huckleberry Finn informs his adolescent angst over the perceived injustice of society’s refusal to openly discuss boners. The Great Gatsby serves as a metaphor for his indulgent and directionless college days spent in a drunken stupor (when he wasn’t feigning interest in Mormonism to attract women). William Kittredge’s Hole in the Sky parallels his own dangerous adulthood slide into alcoholism and denial. With a finely calibrated wit, a good dose of humility, and a strong supporting cast of literary characters, Schrand manages to chart his own story—about a dreamer thrown out of school as many times as he’s thrown into jail—until he finally sticks his landing.

The vastness and isolation of the American West forged a dependence on scarce natural resources especially water, forests, fish, and minerals. Today, the internet is shaping another revolution, and it promises both obstacles and opportunity. Seeking to understand the impact of a global society on western small towns, the author, director of the Western Rural Development Center at Utah State University, conducted strategic planning roundtables in thirteen states. The gatherings brought three major concer

From its earliest days, America served as an arena for the revolutions in alternative spirituality that eventually swept the globe. Esoteric philosophies and personas—from Freemasonry to Spiritualism, from Madame H. P. Blavatsky to Edgar Cayce—dramatically altered the nation’s culture, politics, and religion. Yet the mystical roots of our identity are often ignored or overlooked. Opening a new window on the past, Occult America presents a dramatic, pioneering study of the esoteric undercurrents of our history and their profound impact across modern life.

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