Protecting Your Company's Intellectual Property

Protecting Your Company's Intellectual Property
Author :
Publisher : Amacom Books
Total Pages : 280
Release :
ISBN-10 : 0814406017
ISBN-13 : 9780814406014
Rating : 4/5 (17 Downloads)

Synopsis Protecting Your Company's Intellectual Property by : Deborah E. Bouchoux

This guide shows how to identify a company's protectable assets, initiate steps to protect those assets, and use them to generate additional income. Specific chapters cover selection, application, maintenance, and infringement for trademarks, copyright, and patents. Other topics include trade secrets, unfair competition, employee work products, internal processes, and the Internet. The book also contains model forms and documents, including trademark license agreements, application forms for trademarks, copyrights, and patents, sample noncomplete clauses, and intellectual asset audit forms. Bouchoux is an attorney specializing in intellectual property law. c. Book News Inc.

Beyond Cybersecurity

Beyond Cybersecurity
Author :
Publisher : John Wiley & Sons
Total Pages : 258
Release :
ISBN-10 : 9781119026907
ISBN-13 : 1119026903
Rating : 4/5 (07 Downloads)

Synopsis Beyond Cybersecurity by : James M. Kaplan

Move beyond cybersecurity to take protection of your digital business to the next level Beyond Cybersecurity: Protecting Your Digital Business arms your company against devastating online security breaches by providing you with the information and guidance you need to avoid catastrophic data compromise. Based upon highly-regarded risk assessment analysis, this critical text is founded upon proprietary research, client experience, and interviews with over 200 executives, regulators, and security experts, offering you a well-rounded, thoroughly researched resource that presents its findings in an organized, approachable style. Members of the global economy have spent years and tens of billions of dollars fighting cyber threats—but attacks remain an immense concern in the world of online business. The threat of data compromise that can lead to the leak of important financial and personal details can make consumers suspicious of the digital economy, and cause a nosedive in their trust and confidence in online business models. Understand the critical issue of cyber-attacks, and how they are both a social and a business issue that could slow the pace of innovation while wreaking financial havoc Consider how step-change capability improvements can create more resilient organizations Discuss how increased collaboration within the cybersecurity industry could improve alignment on a broad range of policy issues Explore how the active engagement of top-level business and public leaders can achieve progress toward cyber-resiliency Beyond Cybersecurity: Protecting Your Digital Business is an essential resource for business leaders who want to protect their organizations against cyber-attacks.

Protecting Your Business

Protecting Your Business
Author :
Publisher : Lulu.com
Total Pages : 62
Release :
ISBN-10 : 9781105040726
ISBN-13 : 1105040720
Rating : 4/5 (26 Downloads)

Synopsis Protecting Your Business by : Dave Berkus

What should you do to protect your small business? How do you manage cash during growth? What are business bottlenecks and how do you fix them? What should I worry over as a manager? This is one of a series of eight short, easy to read books from the Small Business Success Collection, containing actionable insights from Dave Berkus, nationally recognized successful entrepreneur, angel investor and board member, serving over forty companies. Dave tells stories of successes and failures - of strategies that worked, and those that didn't. He offers his insights for your business success based upon his many experiences. Reading this book, and others in the series, will make you a better visionary, manager, and leader!

Brand Tuned

Brand Tuned
Author :
Publisher : Practical Inspiration Publishing
Total Pages : 237
Release :
ISBN-10 : 9781788602686
ISBN-13 : 1788602684
Rating : 4/5 (86 Downloads)

Synopsis Brand Tuned by : Shireen Smith

A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That’s where Brand Tuned comes in. With the step-by-step TUNED methodology, you will: • define your brand to drive the business forward and help it stand out • know what brand promise will attract your ideal client • pick a name that will put you “front of mind” • ensure that the design elements you choose are distinctive and ‘ownable’ • train your team to live the brand. Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business – while avoiding the potential pitfalls. Shireen Smith is an intellectual property lawyer specialising in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term.

Protecting Your Business' Intellectual Property

Protecting Your Business' Intellectual Property
Author :
Publisher : Pearson Education
Total Pages : 32
Release :
ISBN-10 : 9780132378901
ISBN-13 : 0132378906
Rating : 4/5 (01 Downloads)

Synopsis Protecting Your Business' Intellectual Property by : Bruce R. Barringer

This is the eBook version of the printed book. This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. Failing to protect your intellectual property can destroy your business. Learn how to keep it from happening to you. Imagine you’ve started a business to produce a new type of smoke alarm specifically for kitchens. It’s similar to other smoke alarms but is more capable of detecting a kitchen fire than any alarm on the market. You’ve named it “Kitchen Sentry.” Your tagline is “We Protect Cooks and Kitchens.” You just acquired the Internet domain name www.kitchensentryfirmalarm.com. Fortunately, while you were developing your product, you....

Business Continuity Planning

Business Continuity Planning
Author :
Publisher : CRC Press
Total Pages : 422
Release :
ISBN-10 : 9780849390333
ISBN-13 : 0849390338
Rating : 4/5 (33 Downloads)

Synopsis Business Continuity Planning by : Ken Doughty

Once considered a luxury, a business continuity plan has become a necessity. Many companies are required to have one by law. Others have implemented them to protect themselves from liability, and some have adopted them after a disaster or after a near miss. Whatever your reason, the right continuity plan is essential to your organization. Business

Exiting Your Business, Protecting Your Wealth

Exiting Your Business, Protecting Your Wealth
Author :
Publisher : John Wiley & Sons
Total Pages : 259
Release :
ISBN-10 : 9780470400708
ISBN-13 : 0470400706
Rating : 4/5 (08 Downloads)

Synopsis Exiting Your Business, Protecting Your Wealth by : John M. Leonetti

Written by John Leonetti—attorney, wealth manager, merger and acquisition associate, and fellow exiting business owner in his own right—Exiting Your Business, Protecting Your Wealth will guide you in thoughtfully planning out your exit options as well as helping you analyze your financial and mental readiness for your business exit. Easy to follow and essential for every business owner, this guide reveals how to establish an exit strategy plan that is in harmony with your goals.

Exiting Your Business, Protecting Your Wealth

Exiting Your Business, Protecting Your Wealth
Author :
Publisher : John Wiley & Sons
Total Pages : 306
Release :
ISBN-10 : 9780470440803
ISBN-13 : 0470440805
Rating : 4/5 (03 Downloads)

Synopsis Exiting Your Business, Protecting Your Wealth by : John M. Leonetti

Written by John Leonetti—attorney, wealth manager, merger and acquisition associate, and fellow exiting business owner in his own right—Exiting Your Business, Protecting Your Wealth will guide you in thoughtfully planning out your exit options as well as helping you analyze your financial and mental readiness for your business exit. Easy to follow and essential for every business owner, this guide reveals how to establish an exit strategy plan that is in harmony with your goals.

Emotional Terrors in the Workplace: Protecting Your Business' Bottom Line

Emotional Terrors in the Workplace: Protecting Your Business' Bottom Line
Author :
Publisher : Rothstein Associates Inc
Total Pages : 384
Release :
ISBN-10 : 1931332274
ISBN-13 : 9781931332279
Rating : 4/5 (74 Downloads)

Synopsis Emotional Terrors in the Workplace: Protecting Your Business' Bottom Line by : Vali Hawkins Mitchell

Annotation Reasonable variations of human emotions are expected at the workplace. People have feelings. Emotions that accumulate, collect force, expand in volume and begin to spin are another matter entirely. Spinning emotions can become as unmanageable as a tornado, and in the workplace they can cause just as much damage in terms of human distress and economic disruption. All people have emotions. Normal people and abnormal people have emotions. Emotions happen at home and at work. So, understanding how individuals or groups respond emotionally in a business situation is important in order to have a complete perspective of human beings in a business function. Different people have different sets of emotions. Some people let emotions roll off their back like water off a duck. Other people swallow emotions and hold them in until they become toxic waste that needs a disposal site. Some have small simple feelings and others have large, complicated emotions. Stresses of life tickle our emotions or act as fuses in a time bomb. Stress triggers emotion. Extreme stress complicates the wide range of varying emotional responses. Work is a stressor. Sometimes work is an extreme stressor. Since everyone has emotion, it is important to know what kinds of emotion are regular and what kinds are irregular, abnormal, or damaging within the business environment. To build a strong, well-grounded, value-added set of references for professional discussions and planning for Emotional Continuity Management a manager needs to know at least the basics about human emotion. Advanced knowledge is preferable. Emotional Continuity Management planning for emotions that come from the stress caused by changes inside business, from small adjustments to catastrophic upheavals, requires knowing emotional and humanity-based needs and functions of people and not just technology and performance data. Emergency and Disaster Continuity planners sometimes posit the questions,?What if during a disaster your computer is working, but no one shows up to use it? What if no one is working the computer because they are terrified to show up to a worksite devastated by an earthquake or bombing and they stay home to care for their children?? The Emotional Continuity Manager asks,?What if no one is coming or no one is producing even if they are at the site because they are grieving or anticipating the next wave of danger? What happens if employees are engaged in emotional combat with another employee through gossip, innuendo, or out-and-out verbal warfare? And what if the entire company is in turmoil because we have an Emotional Terrorist who is just driving everyone bonkers?" The answer is that, in terms of bottom-line thinking, productivity is productivity? and if your employees are not available because their emotions are not calibrated to your industry standards, then fiscal risks must be considered. Human compassion needs are important. And so is money. Employees today face the possibility of biological, nuclear, incendiary, chemical, explosive, or electronic catastrophe while potentially working in the same cubicle with someone ready to suicide over personal issues at home. They face rumors of downsizing and outsourcing while watching for anthrax amidst rumors that co-workers are having affairs. An employee coughs, someone jokes nervously about SARS, or teases a co-worker about their hamburger coming from a Mad Cow, someone laughs, someone worries, and productivity can falter as minds are not on tasks. Emotions run rampant in human lives and therefore at work sites. High-demand emotions demonstrated by complicated workplace relationships, time-consuming divorce proceedings, addiction behaviors, violence, illness, and death are common issues at work sites which people either manage well? or do not manage well. Low-demand emotions demonstrated by annoyances, petty bickering, competition, prejudice, bias, minor power struggles, health variables, politics and daily grind feelings take up mental space as well as emotional space. It is reasonable to assume that dramatic effects from a terrorist attack, natural disaster, disgruntled employee shooting, or natural death at the work site would create emotional content. That content can be something that develops, evolves and resolves, or gathers speed and force like a tornado to become a spinning energy event with a life of its own. Even smaller events, such as a fully involved gossip chain or a computer upgrade can lead to the voluntary or involuntary exit of valuable employees. This can add energy to an emotional spin and translate into real risk features such as time loss, recruitment nightmares, disruptions in customer service, additional management hours, remediations and trainings, consultation fees, Employee Assistance Program (EAP) dollars spent, Human Resources (HR) time spent, administrative restructuring, and expensive and daunting litigations. Companies that prepare for the full range of emotions and therefore emotional risks, from annoyance to catastrophe, are better equipped to adjust to any emotionally charged event, small or large. It is never a question of if something will happen to disrupt the flow of productivity, it is only a question of when and how large. Emotions that ebb and flow are functional in the workplace. A healthy system should be able to manage the ups and downs of emotions. Emotions directly affect the continuity of production and services, customer and vendor relations and essential infrastructure. Unstable emotional infrastructure in the workplace disrupts business through such measurable costs as medical and mental health care, employee retention and retraining costs, time loss, or legal fees. Emotional Continuity Management is reasonably simple for managers when they are provided the justifiable concepts, empirical evidence that the risks are real, a set of correct tools and instructions in their use. What has not been easy until recently has been convincing the?powers that be? that it is value-added work to deal directly and procedurally with emotions in the workplace. Businesses haven?t seen emotions as part of the working technology and have done everything they can do to avoid the topic. Now, cutting-edge companies are turning the corner. Even technology continuity managers are talking about human resources benefits and scrambling to find ways to evaluate feelings and risks. Yes, times are changing. Making a case for policy to manage emotions is now getting easier. For all the pain and horror associated with the terrorist attacks of September 11, 2001, employers are getting the message that no one is immune to crisis. In today''''s heightened security environments the demands of managing complex workplace emotions have increased beyond the normal training supplied by in-house Human Resources (HR) professionals and Employee Assistance Plans (EAPs). Many extremely well-meaning HR and EAP providers just do not have a necessary training to manage the complicated strata of extreme emotional responses. Emotions at work today go well beyond the former standards of HR and EAP training. HR and EAP providers now must have advanced trauma management training to be prepared to support employees. The days of easy emotional management are over. Life and work is much too complicated. Significant emotions from small to extreme are no longer the sole domain of HR, EAP, or even emergency first responders and counselors. Emotions are spinning in the very midst of your team, project, cubicle, and company. Emotions are not just at the scene of a disaster. Emotions are present. And because they are not?controllable,? human emotions are not subject to being mandated. Emotions are going to happen. There are many times when emotions cannot be simply outsourced to an external provider of services. There are many times that a manager will face an extreme emotional reaction. Distressed people will require management regularly. That?s your job

Is It Safe? Protecting Your Computer, Your Business, and Yourself Online

Is It Safe? Protecting Your Computer, Your Business, and Yourself Online
Author :
Publisher : Que Publishing
Total Pages : 387
Release :
ISBN-10 : 9780132713900
ISBN-13 : 013271390X
Rating : 4/5 (00 Downloads)

Synopsis Is It Safe? Protecting Your Computer, Your Business, and Yourself Online by : Michael R. Miller

Is It Safe? PROTECTING YOUR COMPUTER, YOUR BUSINESS, AND YOURSELF ONLINE IDENTITY THEFT. DATA THEFT. INTERNET FRAUD. ONLINE SURVEILLANCE. EMAIL SCAMS. Hacks, attacks, and viruses. The Internet is a dangerous place. In years past, you could protect your computer from malicious activity by installing an antivirus program and activating a firewall utility. Unfortunately, that’s no longer good enough; the Internet has become a much darker place, plagued not only by rogue software but also by dangerous criminals and shadowy government agencies. Is It Safe? addresses the new generation of security threat. It presents information about each type of threat and then discusses ways to minimize and recover from those threats. Is It Safe? differs from other security books by focusing more on the social aspects of online security than purely the technical aspects. Yes, this book still covers topics such as antivirus programs and spam blockers, but it recognizes that today’s online security issues are more behavioral in nature–phishing schemes, email scams, and the like. Are you being scammed? Learn how to spot the newest and most insidious computer security threats–fraudulent retailers, eBay scammers, online con artists, and the like. Is your identity safe? Avoid being one of the nine million Americans each year who have their identities stolen. Today’s real Internet threats aren’t viruses and spam. Today’s real threat are thieves who steal your identity, rack up thousands on your credit card, open businesses under your name, commit crimes, and forever damage your reputation! Is Big Brother watching? Get the scoop on online tracking and surveillance. We examine just who might be tracking your online activities and why. Is your employer watching you? How to tell when you’re being monitored; and how to determine what is acceptable and what isn’t. Michael Miller has written more than 80 nonfiction books over the past two decades. His best-selling books include Que’s YouTube 4 You, Googlepedia: The Ultimate Google Resource, iPodpedia: The Ultimate iPod and iTunes Resource, and Absolute Beginner’s Guide to Computer Basics. He has established a reputation for clearly explaining technical topics to nontechnical readers and for offering useful real-world advice about complicated topics.