This report analyzes ways that the tourism sector in Asia and the Pacific can leverage regional digital cooperation to ensure long-term resilience, sustainability, and inclusivity. Explaining how countries are looking to “build forward better” to insulate tourism from future shocks, the report studies how digital technology can be used to help change behaviors and stimulate investment. It sets out policy recommendations, considers countries’ capacity and readiness, and shows how utilizing artificial intelligence and other technologies can help spur smart tourism and support economic growth.

This report analyzes ways that the tourism sector in Asia and the Pacific can leverage regional digital cooperation to ensure long-term resilience, sustainability, and inclusivity. Explaining how countries are looking to "build forward better" to insulate tourism from future shocks, the report studies how digital technology can be used to help change behaviors and stimulate investment. It sets out policy recommendations, considers countries' capacity and readiness, and shows how utilizing artificial intelligence and other technologies can help spur smart tourism and support economic growth.

This report explores how economic forces are affecting cross-border flows of goods and services and the movement of people in Asia and the Pacific. It looks at the extent to which various challenges are prompting deeper economic links. This year’s theme chapter focuses on decarbonizing global value chains, exploring how policymakers can minimize emissions while maximizing the economic advantages of global production networks. It evaluates the impact of initiatives like the European Union’s Carbon Border Adjustment Mechanism for Asian subregions, suggesting the use of carbon pricing, accounting mechanisms for embedded emissions, increased trade cooperation, upgraded technology, and international cooperation for technology transfer to reduce CO2 emissions.

This departmental paper analyzes the impact of the COVID-19 pandemic on tourism in the Asia Pacific region, Latin America, and Caribbean countries. Many tourism dependent economies in these regions, including small states in the Pacific and the Caribbean, entered the pandemic with limited fiscal space, inadequate external buffers, and foreign exchange revenues extremely concentrated in tourism. The empirical analysis leverages on an augmented gravity model to draw lessons from past epidemics and finds that the impact of infectious diseases on tourism flows is much greater in developing countries than in advanced economies.

Coronavirus disease (COVID-19) has unleashed unparalleled challenges. At the same time, it offers a window to rethink Asia’s most fundamental development policies and strategies to address inequality, socioeconomic vulnerability, and environmental challenges. This publication gathers blogs and short policy pieces contributed by ADB staff and experts in an attempt to tackle immediate challenges and prepare for what may lie beyond the horizon. It covers a broad range of development challenges and highlights the crucial role of rapid adoption of digital technologies, adequate supply of quality infrastructure, disaster risk management, and strengthening regional cooperation for a resilient and sustainable future by shaping post-pandemic conditions.

Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of tourism, theory and practice.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.

At a time when Asia is rapidly growing in global influence, this much-needed and insightful book bridges two major current policy topics in order to offer a unique study of the latest smart city archetypes emerging throughout Asia. Highlighting the smart city aspirations of Asian countries and their role in Asian governments’ new development strategies, this book draws out timely narratives and insights from a uniquely Asian context and policymaking space.

The coronavirus disease (COVID-19) pandemic disrupted both supply and demand sides of an interconnected world economy in 2020. Asia and the Pacific was not immune as lockdowns and travel and trade restrictions affected nearly all aspects of cross-border economic activity. This publication examines the initial impact on trade, investment, finance, and people’s mobility across the region as the pandemic struck. It looks at how regional economies individually or collectively respond to the crisis by, for example, leveraging rapid technological progress and digitalization as well as increasing services trade to reconnect and recover. The theme chapter focuses on digital platforms and how they can accelerate digital transformation across the region.