Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Take your hobby to the next level and turn your blog into real income Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career. Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business. Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore Suggests creative ways to keep your blog fresh, unique, and interesting Provides tips for monitoring and measuring your success Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!

Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to: Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics Choose a domain name, learn to use the dashboard, pick a template, and configure settings Dress up your blog with themes and find out where to get plenty of free ones Learn blogging etiquette and some secrets for long-term success Make money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePress Set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging Take advantage of social networking sites and learn simple search engine optimization techniques Maintain your blog with tools like Blog This! and Quick Edit Moderate comments effectively, track your stats, and more Google Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.

Have you ever felt the urge to share the entertaining and insightful things that happen in your everyday world? Got a message you’d like to get across to others? A cause you want people to support? A videoblog allows you to share whatever you choose in a colorful, interesting way that gets attention—and furthermore, videoblogging is fun! Grab Videoblogging For Dummies and put your videoblog on the fast track. You’ll see how to Gather and use videoblogging tools Decide what you want your videoblog to do Plan content and edit your footage Set up a video hosting account and post your videoblog Create a complete “show” Videoblog safely, without compromising your security or others’ privacy Of course, a great way to get an idea of what you want to do with your videoblog (or vlog, as you’ll be calling it when you’re an insider) is to check out other people’s vlogs. You’ll find information about that in Videoblogging For Dummies too, including where to find videoblogs and how to set up RSS feeds. And you’ll see how vlogs can affect public opinion, offer fresh viewpoints, and be terrifically entertaining. Written by a true videoblogging pioneer —Stephanie Cottrell Bryant launched her first vlog in 2005, and now presents seminars on videoblogging topics—Videoblogging For Dummies gives you the scoop on Choosing hardware and software you need to get started, plus an idea of what it’s going to cost Adding the extra bells and whistles and professional touches that will get your vlog noticed Deciding whether to script your vlog or make it “reality TV”, dealing with “vid fright”, and making other people comfortable before your camera Finding out who your audience is, getting feedback, and fine-tuning your vlog Giving your vlog a clear identity Becoming a citizen journalist, an advocate, or a small-screen movie producer Editing, adding soundtracks, working with file formats, and publicizing your vlog Videoblogging lets you showcase your art, keep in touch with friends and family, make new friends, or do your part to help solve the world’s problems. Videoblogging For Dummies is the fun and easy way to get started!

The average blogger does not typically have experience with design or coding, but that shouldn't deter them from having a professional-looking blog design. This friendly and easy-to-understand guide provides you with the tools you need to establish a creative, unique, and aesthetically memorable blog without having to learn how to code beyond some basic CSS. Whether you're looking to write for a major brand, become a brand ambassador, sell a product, acquire new clients, advocate for a cause, or simply tell a story, you'll find design tricks, helpful techniques, and invaluable advice for creating a great-looking and functional blog. Provides the tools you need to understand what makes a successful blog from a design standpoint Teaches you CSS coding that can be used to create an effective blog design that gets noticed Helps you make design decisions regarding colors, fonts, and imagery Places special emphasis on providing your readers with a site that is easy to use thanks to smart navigation Blog Design For Dummies empowers you to make smart and creative adjustments to your blog so that you can be the proud owner of an effective blog design that gets noticed!

A complete how-to from two of the world’s top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career. Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.

The bestselling guide to WordPress, fully updated for newest version of WordPress WordPress, the popular, free blogging platform, has been updated with new features and improvements. Bloggers who are new to WordPress will learn to take full advantage of its flexibility and usability with the advice in this friendly guide. Previous editions have sold nearly 50,000 copies, and interest in blogging continues to explode. WordPress is a state-of-the-art blog platform that emphasizes aesthetics, Web standards, and usability WordPress For Dummies, 3rd Edition covers both the free-hosted WordPress.com version and WordPress.org, which requires users to purchase Web hosting services Written by an expert who works directly with the developers and cofounder of WordPress Shows readers how to set up and maintain a blog with WordPress and how to use all the new features Like its earlier editions, WordPress For Dummies, 3rd Edition helps bloggers quickly and easily take advantage of everything this popular blogging tool has to offer.

Get yourself paid and broaden your skillset with this everyday guide to side hustles The gig economy is growing by leaps and bounds, partly because it’s easier to find a flexible work-life balance. Those of us who don't want to leave our full-time jobs, however, can still grab a piece of excitement and extra income for ourselves by starting a side hustle. Or you can bundle your own personalized set of side hustles to replace your full-time job and take full control of your professional life. Whether you're thinking about driving for Uber, developing apps, or starting an online boutique, Side Hustles For Dummies walks you through every step of the way of starting your own side gig. You'll learn about how to structure your new business and keep records, create backup plans, and steer clear of scams. You'll also: Find out whether you need investment capital and learn what your new time commitments will be Learn to create a business plan and patch any holes in it before you get started Discover how to incorporate a vibrant side hustle into your already busy life Learn how to adjust your side hustle to meet changes in your personal life and the overall business climate Side hustles are for everyone, from high school and college students to full-time professionals to retirees. If you've been looking for an excuse to pursue your latest passion, hobby, or interest—or you're just in the market for some extra income—Side Hustles For Dummies is the easy-to-read, no-nonsense guide to creating a rewarding and engaging new life.

Host your own website or blog with this unique guide If you'd like to make the leap from a hosted environment to a self-hosted service, this book is for you. You may be making the move from casual blogging to professional blogging. Or, you might already be self-hosting, but want a good guide to show you how to get more out of your plan. In simple, easy-to-understand language, this helpful book breaks down all the functions of web hosting for self-hosted users, from setting up new e-mail accounts to backing up and securing your site, analyzing server logs, choosing a platform to install, and more. Breaks down the functions of web hosting for new self-hosters, including casual bloggers who may be moving into professional blogging Helps those who are already self-hosting maximize the services they are paying for Offers a one-stop, complete resource on web hosting, rather than just a few chapters, as in many blogging books Covers setting up and using e-mail accounts, working with FTP clients, backing up and securing sites, using cloud services, understanding domains and DNS, using built-in databases, and more Web Hosting For Dummies helps you take charge of your own web hosting and having fun in the process!

The writers world has undergone a revolution in the last decade. With 30 million bloggers (in the US alone), many of whom consider themselves to be writers, blogging has brought the fiercest competition to the writing profession, but it is also something that a good writer, with a little guidance, can turn fully to their advantage. Blogging for Writers shows you how. Opening the door on this exciting world, it profiles the best and most imaginative writer-driven blogs and details how you can start your own blog and see it flourish. From which platform to use (Blogger, WordPress, etc) to setting up the perfect blog; from layout and design to getting the tone right; from social networking and getting noticed to finding a readership and liaising with publishers, Blogging for Writers lays out the fundamentals and then digs deeper, advising how to make your blog and your skills stand out from the pack and, essentially, bring the customers your way.