A Blair Press Book. A collection of key texts in twentieth-century rhetoric. The first section contains important theoretical readings from the founders of modern rhetoric; the second section provides influential commentaries on modern rhetorical theory.

The Age of Information has spawned a critical focus on human communication in a multimedia world, particularly on theories and practices of writing. With the worldwide web impacting increasingly on academic and business communication, the need has never been greater for advanced study in writing, communication, and critical thinking across all genres, sectors, and cultures. In recent decades, the definitions of 'new rhetoric' have expanded to encompass a variety of theories and movements, raising the question of how rhetoric is understood and employed in the twenty-first century. The essays collected here represent variations on these themes, with each attempting to answer the title?s deliberately provocative question, addressing particularly: -How the classical art of rhetoric is still relevant today; -How it is directly related to modern technologies and the new modes of communication they have generated; -How rhetorical practice is informing research methodologies and teaching and learning practices in the contemporary academy.

Examining the development of rhetoric and composition, using the writings of Theresa Jarnagin Enos as a basis for studies of broader trends, this book explores topics including the historical relations of rhetoric and composition, their evolution within programs of study, and Enos’s research on gender.

The field of rhetoric and composition has, at last, received a long-lost message delivered in the form of Victor J. Vitanza’s seminar on James A. Berlin. In this book that is an untext on Berlin’s work and its impact on the field, Vitanza acquaints us with Berlin by virtue of many Berlins, in multiplicity, and via the figure of an “excluded third” that wants to deliver to us a new message that was undelivered from Berlin to us, and from Vitanza to Berlin, after Berlin’s untimely death in 1994. A seminar on a seminar on the teaching of writing . . . it is teaching all the way down. They met at the historical NEH seminar at Carnegie Mellon in 1978. Their friendship and rhetorical dialogues spanned only sixteen years, but Vitanza continues the conversation through the seminar, through this book (rife with reflections and, yes, homework for his readers), and through our reception of it. It is up to us now to carry it forward. As Vitanza writes, “I would prefer not to not think that what remains unsaid stays undelivered.”

In Who Says?, scholars of rhetoric, composition, and communications seek to revise the elitist "rhetorical tradition" by analyzing diverse topics such as settlement house movements and hip-hop culture to uncover how communities use discourse to construct working-class identity. The contributors examine the language of workers at a concrete pour, depictions of long-haul truckers, a comic book series published by the CIO, the transgressive "fat" bodies of Roseanne and Anna Nicole Smith, and even reality television to provide rich insights into working-class rhetorics. The chapters identify working-class tropes and discursive strategies, and connect working-class identity to issues of race, gender, and sexuality. Using a variety of approaches including ethnography, research in historic archives, and analysis of case studies, Who Says? assembles an original and comprehensive collection that is accessible to both students and scholars of class studies and rhetoric.

A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.

The eleven studies in this volume illustrate and advance the synthesis of discourse analysis with rhetorical studies. Rhetoric in Detail shows how a variety of techniques from discourse analysis can be useful in studying such concerns as agency, legitimation, controversy, and style, and how concepts from rhetoric including genre and figuration can enrich the work of discourse analysts. The authors' research sites range from government commissions, political speeches, newspaper reports and letters to interviews and conversations in beauty salons and online. Methodological overviews interspersed throughout survey critical discourse analysis, interactional sociolinguistics, grounded theory, computer-aided corpus analysis, narrative analysis, and participant observation and provide suggestions for further reading. Rhetoric in Detail is an invaluable source for rhetoricians looking for systematic, grounded ways of approaching new, more vernacular sites for rhetorical discourse and for discourse analysts interested in seeing what they can learn from the tradition and practice of rhetorical analysis.

A guide to and analysis of a seminal books key concepts and methodology Since its publication in 1935, Kenneth Burke's Permanence and Change, a text that can serve as an introduction to all his theories, has become a landmark of rhetorical theory. Using new archival sources and contextualizing Burke in the past and present, Ann George offers the first sustained exploration of this work and seeks to clarify the challenging book for both amateurs and scholars of rhetoric. This companion to Permanence and Change explains Burke's theories through analysis of key concepts and methodology, demonstrating how, for Burke, all language and therefore all culture is persuasive by nature. Positioning Burke's book as a pioneering volume of New Rhetoric, George presents it as an argument against systemic violence, positivism, and moral relativism. Permanence and Change has become the focus of much current rhetorical study, but George introduces Burke's previously unavailable outlines and notes, as well as four drafts of the volume, to investigate his work more deeply than ever before. Through further illumination of the book's development, publication, and reception, George reveals Burke as a public intellectual and critical educator, rather than the eccentric, aloof genius earlier scholars imagined him to be. George argues that Burke was not ahead of his time, but rather deeply engaged with societal issues of the era. She redefines Burke's mission as one of civic engagement, to convey the ethics and rhetorical practices necessary to build communities interested in democracy and human welfare—lessons that George argues are as needed today as they were in the 1930s.

This book interprets rhetorical style within a theoretical frame, and it aims to give a more unifying account than has been given in most publications on style. The aim is to establish the concept of rhetorical style that will not only achieve a greater conceptual consensus, but also help make it both powerful and useful in line with other concepts in the practical and critical disciplines of rhetoric. The examination of rhetorical style is aimed at conceptual development based on theoretical reflection and rhetorical analysis. The goal is to achieve a clearer understanding of some of the ways in which rhetorical style supplies the conceptual frameworks for reflecting, perceiving, arguing, and gaining influence in practical life.

An unparalleled guide to the theory and practice of public relations Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. Key Features Presents major theories in the words of the leading advocates for each theory Covers the full range of theory, research, and practice in the discipline Positions public relations as a positive force to help make society more fully functional Challenges academics and practitioners to identify best practices that can inform the work of those in the profession