The essays in this book reflect pioneering efforts to study the global movement of ideas and institutions. They deal with topics of significant contemporary importance: initiatives to address the AIDS epidemic in East Africa; to protect the peoples and ecosystems of the Amazon; to advance the "truth and reconciliation" process in South Africa and in other areas of great conflict; to promote "civil society" in Eastern Europe and Central Asia; to advocate for environmental protection in the United States, Great Britain, Germany, and Japan; and to spread Rotary Clubs and encourage "social entrepreneurship" throughout the world. These essays highlight a wide range of research, paying close attention to the realities of particular situations and to current thinking about general processes.

Placing the clubs in the context of twentieth-century middle-class culture, Charles maintains that they represented the response of locally oriented, traditional middle-class men to societal changes. The groups emerged at a time when service was becoming both a middle-class and a business ideal. As voluntary associations, they represented a shift in organizing rationale, from fraternalism to service. The clubs and their ideology of service were welcome as a unifying force at a time when small cities and towns were beset by economic and population pressures.