Rediscover the lost art of excellent writing—a valuable skill through the ages, and even more so in the twenty-first century. Since the invention of writing, the written word has fueled humanity’s astonishing progress. Thus, the ability to write effectively and beautifully has long been revered and rewarded. And yet in the digital age, people have begun to believe that this talent is somehow obsolete: that writing is something unworthy of study beyond the basic mechanics of vocabulary and syntax and grammar, that mediocre prose is acceptable in a world crying out for clear and precise communication. Peter Yang believes otherwise. The Art of Writing is Yang’s highly practical treatise on the four key principles of dazzling, effective writing—economy, transparency, variety, and harmony. Far from your garden-variety style guide, this book offers principles that apply to everyone, whether you’re writing an inauguration speech, a novel, or a letter home to Mom. Great writing is a skill, and this book gives you the tools to make your words shimmer on the page (or the screen). Packed with real-world insights and advice, The Art of Writing is your ultimate guide to transforming your writing and unleashing your inner artist.

Covering various types of technical writing, including information on telecommunications and international communication factors, this text includes the basics of grammar, punctuation and mechanics, as well as providing 28 readings with additional material on subjects such as business etiquette for the 90s and the use of colour in technical documents. Models and exercises to help reader the basics in constructing various types of technical documents.

Writing That Works is a concise, practical guide to the principles of effective writing. In this revised and updated edition, Roman and Raphaelson reveal how to improve memos, letters, reports, speeches, resumes, plans, and other business papers. Learn how to say what you want to say with less difficulty and more confidence.

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.

Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

"Style" is considered one of the greatest guides to writing well. Legendary among writers and critics, but lost for almost 40 years, "Style" is now back in a beautiful new edition, and remains as entertaining and informative as ever.

This volume provides the first English translation of all the known correspondence to and from S ren Kierkegaard, including a number of his letters in draft form and papers pertaining to his life and death. These fascinating documents offer new access to the character and lifework of the gifted philosopher, theologian, and psychologist. Kierkegaard speaks often and openly about his desire to correspond, and the resulting desire to write for a greater audience. He consciously recognizes letter-writing as an opportunity to practice composition. Unlike most correspondence, Kierkegaard's letters expressly "do not require a reply"--he insists on this as a principle, while he clearly and earnestly yearns for a response to his efforts. Among his other principles are purposefulness, directness, and the equality of a letter to a visit with a friend (Kierkegaard preferred the former to the latter). Perhaps more than anything else in print, Kierkegaard's Letters and Documents reveal his love affair with the written word.

A beautiful commemorative edition of Dr. Martin Luther King's essay "Letter from Birmingham Jail," part of Dr. King's archives published exclusively by HarperCollins. With an afterword by Reginald Dwayne Betts On April 16, 1923, Dr. Martin Luther King Jr., responded to an open letter written and published by eight white clergyman admonishing the civil rights demonstrations happening in Birmingham, Alabama. Dr. King drafted his seminal response on scraps of paper smuggled into jail. King criticizes his detractors for caring more about order than justice, defends nonviolent protests, and argues for the moral responsibility to obey just laws while disobeying unjust ones. "Letter from Birmingham Jail" proclaims a message - confronting any injustice is an acceptable and righteous reason for civil disobedience. This beautifully designed edition presents Dr. King's speech in its entirety, paying tribute to this extraordinary leader and his immeasurable contribution, and inspiring a new generation of activists dedicated to carrying on the fight for justice and equality.